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- Tasks: Lead PPC campaigns and optimise digital strategies for B2B eCommerce.
- Company: Join a global leader in B2B eCommerce with over 50 years of experience.
- Benefits: Enjoy a competitive salary, hybrid work, healthcare, and a supportive team culture.
- Why this job: Make an impact in a collaborative environment while growing your digital marketing skills.
- Qualifications: 3+ years in PPC management; strong analytical and communication skills required.
- Other info: Fluent English is essential; additional languages are a bonus.
The predicted salary is between 36000 - 54000 £ per year.
A global leader in B2B eCommerce, supplying industrial, commercial, and office equipment across 17 countries. Part of a well-established European group with over 50 years of multichannel distribution experience, we partner with top-tier clients including the NHS. Our team is driven by innovation, quality, and outstanding service—delivered within a collaborative, forward-thinking environment.
A unique opportunity for a skilled Paid Search & PPC Manager – B2B Ecommerce to join our digital team and take ownership of our paid acquisition strategy. This is a hybrid position based in Hampshire/Dorset with regular travel to our Gloucestershire office.
You’ll manage PPC campaigns across multiple platforms, driving traffic, increasing conversion rates, and helping grow our eCommerce presence. Working alongside the Head of Digital, you’ll also collaborate with colleagues across SEO, content, social media, IT, and agencies to deliver powerful, integrated campaigns.
What You’ll Be Doing
- Plan, execute, and optimise Google Ads and Bing Ads campaigns
- Develop digital acquisition strategies including re-targeting and affiliate marketing
- Analyse traffic and user behaviour using Google Analytics, SEMrush, and other tools
- Report on key performance metrics (ROI, traffic, conversion rates)
- Align campaigns with wider SEO, content, and digital strategies
- Support content optimisation to drive better acquisition results
Key Performance Metrics
- Website turnover (Web TO)
- Paid traffic volume and conversion rates
- SEA budget efficiency and ROI
- Paid vs organic traffic balance
- Bounce rate, onsite transactions, AOV (Average Order Value)
What We’re Looking For
- 3+ years' experience managing SEA/PPC campaigns in eCommerce or B2B/B2C sectors
- Strong hands-on expertise with Google Ads, Bing Ads, and web analytics tools
- Solid understanding of SEO and broader digital marketing strategy
- Highly analytical with a data-driven mindset
- Strong communicator with excellent stakeholder management skills
- Organised, proactive, and comfortable managing multiple campaigns
- Fluent English is essential; French or another European language is a bonus
What You’ll Get in Return
- Salary circa £45,000 + performance-related bonus
- Hybrid working between Verwood and Kemble
- Excellent benefits including healthcare and pension
- Supportive team culture with opportunities to grow and learn
- A modern, international working environment with collaboration across global markets
Ready to Make an Impact? If you’re passionate about paid media and want to help shape the future of eCommerce in a growing global business, we want to hear from you. Apply today or message us directly to find out more.
Paid Search & PPC Manager - B2B Ecommerce (Hybrid) employer: Dovetail Recruitment Ltd
Contact Detail:
Dovetail Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search & PPC Manager - B2B Ecommerce (Hybrid)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B eCommerce and PPC management. Understanding the specific challenges and opportunities in this sector will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who specialise in PPC and B2B eCommerce. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss your previous PPC campaigns in detail, focusing on metrics like ROI and conversion rates. Be ready to explain your strategies and how they align with broader digital marketing goals, as this will showcase your analytical skills.
✨Tip Number 4
Research StudySmarter and our approach to digital marketing. Tailoring your conversation to reflect our values and how you can contribute to our team will set you apart from other candidates.
We think you need these skills to ace Paid Search & PPC Manager - B2B Ecommerce (Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing PPC campaigns, particularly in B2B eCommerce. Use specific metrics to demonstrate your success, such as conversion rates and ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid media and how your skills align with the company's goals. Mention your experience with Google Ads and Bing Ads, and how you can contribute to their digital acquisition strategies.
Showcase Analytical Skills: Emphasise your analytical abilities by discussing your experience with tools like Google Analytics and SEMrush. Provide examples of how you've used data to optimise campaigns and improve performance.
Highlight Collaboration Experience: Since the role involves working with various teams, mention any past experiences where you've successfully collaborated with SEO, content, or social media teams to achieve common goals.
How to prepare for a job interview at Dovetail Recruitment Ltd
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and Bing Ads. Highlight specific campaigns you've managed, the strategies you implemented, and the results you achieved. This will demonstrate your capability to drive traffic and increase conversion rates.
✨Understand the Company’s Digital Strategy
Research the company's current digital marketing efforts, especially in PPC and SEO. Familiarise yourself with their products and target audience. This knowledge will allow you to align your answers with their goals and show that you're genuinely interested in contributing to their success.
✨Prepare for Analytical Questions
Since the role requires a strong analytical mindset, be ready to discuss how you analyse traffic and user behaviour. Bring examples of how you've used tools like Google Analytics or SEMrush to optimise campaigns and report on key performance metrics.
✨Demonstrate Strong Communication Skills
As the role involves collaboration with various teams, emphasise your communication skills. Share examples of how you've effectively managed stakeholders and worked with cross-functional teams to deliver integrated campaigns. This will highlight your ability to thrive in a collaborative environment.
