At a Glance
- Tasks: Lead product marketing strategies and collaborate on game launch plans.
- Company: Join a dynamic gaming company with a passion for innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Be part of a collaborative team that values creativity and strategic thinking.
- Why this job: Make an impact in the gaming industry while working with creative minds.
- Qualifications: Experience in marketing, preferably in gaming, and strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Portfolio Marketing Manager to join the team. The Portfolio Marketing Manager will lead our product marketing strategic planning for our portfolio of products in collaboration with the Creative Brand Strategist to deliver our game launch strategies, brand's core identities, audience and competitor analysis. Acting as a key player in the gating and product marketing planning processes, working with the wider Development and Publishing teams.
Lead on delivery of key elements for the gating process that establishes the marketability of our products tied to a shared vision of the game with development. Manage key elements such as market and product insights, competition analysis, market and title positioning, brand style and tone, brand attribute and core thought, audience targets and marketing road map. Take learnings from existing products and competition benchmarks to develop our announce and launch strategy for owned channels, specifically approach to community and social engagement as well as email and website strategies.
Collaborate with the Marketing and Community teams to ensure the product vision and brand values are present in their Earned (PR, Influencers) and Paid (Media, Influencers, Events, Ambassadors) channels activations. Collaborate with the Business Operations & Services and Development teams on commercial strategies through content pricing and profitability strategies both in game and on store to deliver our commercial goals. Work with brand partners where appropriate to maximise the opportunity for both parties.
Work with the Brand Strategy Director, Business Operations & Services and Finance Teams to align market performance insight with product marketing planning so as best forecast our product opportunities, supported with marketing budget investments that can be executed by the Marketing and Community team to ensure we meet our commercial goals.
What we look for in you:
- Substantial experience in marketing roles, specifically some early planning roles in gaming.
- Preferred games as a service (GaaS) marketing experience, working within the simulation video games category.
- Preferred education to degree level or CIM qualifications.
- Ability to influence indirect teams to support your workflow.
- Supporter of growth through strategic, creative, innovative planning and execution.
- Great communicator from senior to junior levels.
- Highly motivated, collaborative, organised and empathetic mind set.
- A gamer with the ability to understand different gaming models and audiences.
Portfolio Marketing Manager in Chatham employer: Dovetail Games
Join a dynamic and innovative team as a Portfolio Marketing Manager, where your expertise will shape the future of gaming products. Our company fosters a collaborative work culture that values creativity and strategic thinking, offering ample opportunities for professional growth and development. Located in a vibrant area, we provide a unique environment that encourages passion for gaming while ensuring a balanced work-life experience.
StudySmarter Expert Advice🤫
We think this is how you could land Portfolio Marketing Manager in Chatham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dovetail Games and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dovetail Games are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dovetail Games on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dovetail Games. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Portfolio Marketing Manager in Chatham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dovetail Games. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dovetail Games:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dovetail Games’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dovetail Games
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dovetail Games will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dovetail Games, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
