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- Tasks: Lead marketing for FREEE, managing campaigns and social media while driving brand growth.
- Company: Join Doves Farm Foods, a family-owned business known for its artisan, organic, and free-from products.
- Benefits: Enjoy flexible hours, 50% staff discount, and perks like free tea, coffee, and fresh fruit.
- Why this job: Make a real impact in the gluten-free market while working in a beautiful countryside location.
- Qualifications: Experience in food/drink marketing, strong communication skills, and a passion for food are essential.
- Other info: This is a maternity cover role, office-based 5 days a week, with potential for compressed hours.
The predicted salary is between 32000 - 36000 £ per year.
Doves Farm Foods Ltd is a successful, award-winning, family-owned food business, specialising in artisan, organic and free from flours and foods. It operates a portfolio of loved brands including Doves Farm, FREEE and Wessex Mill. This Senior Brand Manager role holds the responsibility for FREEE – a leading gluten free and free-from brand in the UK with its range of breakfast cereal, pasta, oat bars and baking products including the UK’s #1 gluten free flour brand. This is a great opportunity to join an exciting growing brand, help shape its future direction, manage it successfully day-to-day and further accelerate its growth in the market. All whilst making a difference by helping to make life deliciously simple for those living gluten free. The role is office based 5 days a week on our site 3 miles outside Hungerford in the beautiful North Wessex Downs. Please do not apply if you unable to commit to an on-site position. The role can be flexed to reduced/compressed hours over 4 days. Salary: £40,000 – £45,000 FTE, Depending on Experience TEAM The role will be part of the Doves Farm Foods marketing team of 7 and reports to the Head of Marketing. It line manages a Customer Services & Marketing Assistant (FREEE) and interacts with creative, PR, social media, media and design agencies. It works closely with the rest of the business including Sales, Product Development, Production and Technical. GENERAL DUTIES & RESPONSIBILITIES · Support the Head of Marketing in developing the strategic and overall annual plans for FREEE. · Develop, propose and execute on-going marketing campaigns and activities across digital, print, email, PR, influencer, and other channels to deliver the agreed business & marketing plan & KPIs. · Management of FREEE’s social media channels – organic and paid. · Marketing lead on relevant NPD & EPD projects working collaboratively with other functions including Sales, Product Development, Production and Technical. · Deliver artwork change projects for FREEE including leading on refresh projects. · Work with the recipe development team ensuring engaging recipe content is always available to help promote FREEE’s baking range. · Deliver successful activation of consumer shows/events working with the Events Co-ordinator. · Monitor & evaluate sales performance, marketing activity and campaigns and report on successes and opportunities for improvement on a monthly and ad hoc basis. · Stay abreast with market place developments, trends and competitor activity and build into thinking for future activity & NPD pipeline. · Manage the marketing budget · Line management of the FREEE Marketing Assistant who’ll support across activities above. · Support the marketing team with other departmental and broader business activity as required. SKILLS AND EXPERIENCE · Candidates with solid experience from a similar role in food/drink will be preferred. · You are an excellent communicator both verbally and written and can write for publication. · You combine strong commercial analytical skills with creative flair and story-telling ability. · You take the initiative, solve problems effectively, and are happy to get stuck in and be hands on. · You are very well organised and pay attention to detail whilst managing a busy and varied agenda. · You have excellent IT skills, are proficient in Microsoft Office or similar, and social media platforms. · A passion for food/drink and marketing is essential. Experience with GF living a positive. WHAT WE OFFER · Flexible in-office hours to work around commitments including compressed hours, where feasible. · A pioneering family-owned business with loved brands that make a difference to people & planet. · Beautiful work location in the Wiltshire countryside · 50% staff discount in our webshop · Cycle to Work, EyeCare, Discounted local gym membership · Free tea & coffee, fresh fruit and usually fair amounts of delicious cakes & breads to try
Senior Brand Manager, Free-From (12 Months Maternity Cover) employer: Doves Farm Foods
Contact Detail:
Doves Farm Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager, Free-From (12 Months Maternity Cover)
✨Tip Number 1
Familiarize yourself with the FREEE brand and its product range. Understanding the unique selling points of their gluten-free offerings will help you demonstrate your passion for the brand during discussions.
✨Tip Number 2
Showcase your experience in managing marketing campaigns across various channels. Be ready to discuss specific examples where you've successfully executed campaigns that align with the responsibilities outlined in the job description.
✨Tip Number 3
Highlight your analytical skills by preparing insights on current market trends in the gluten-free sector. This will show your proactive approach and ability to contribute to the strategic planning for FREEE.
✨Tip Number 4
Prepare to discuss your experience with social media management, particularly in the food and drink industry. Being able to share successful strategies or campaigns you've led will set you apart as a candidate.
We think you need these skills to ace Senior Brand Manager, Free-From (12 Months Maternity Cover)
Some tips for your application 🫡
Understand the Brand: Take time to research Doves Farm Foods and its brands, especially FREEE. Familiarize yourself with their product range, values, and recent marketing campaigns to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in food/drink marketing roles. Showcase specific examples of successful campaigns you've managed, particularly those related to gluten-free or free-from products.
Showcase Communication Skills: Since excellent communication is key for this role, ensure your application reflects your writing skills. Use clear, engaging language and provide examples of your written work, such as publications or marketing materials.
Demonstrate Passion for Food: Convey your passion for food and marketing in your application. Share any personal experiences with gluten-free living or how you stay updated on food trends, which can help you connect with the brand's mission.
How to prepare for a job interview at Doves Farm Foods
✨Know the Brand Inside Out
Make sure you research FREEE and Doves Farm Foods thoroughly. Understand their product range, target audience, and recent marketing campaigns. This will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Marketing Skills
Prepare examples of past marketing campaigns you've managed, especially in the food or drink sector. Highlight your experience with digital marketing, social media management, and any successful NPD projects. Be ready to discuss how you measure success and adapt strategies based on performance.
✨Demonstrate Your Analytical Abilities
Since the role requires strong commercial analytical skills, be prepared to discuss how you've used data to inform marketing decisions. Bring examples of how you've monitored sales performance and adjusted campaigns accordingly to achieve KPIs.
✨Emphasize Team Collaboration
This position involves working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've successfully worked with sales, product development, and creative teams to achieve common goals.
