Senior Brand and Marketing Manager
Senior Brand and Marketing Manager

Senior Brand and Marketing Manager

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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Doves Farm Foods Ltd

At a Glance

  • Tasks: Lead exciting marketing campaigns for beloved organic brands and manage a dynamic team.
  • Company: Join a pioneering family-owned food business with a passion for sustainability.
  • Benefits: Enjoy flexible hours, 50% webshop discount, and a beautiful countryside office.
  • Why this job: Make a real impact in the organic food industry while working with creative minds.
  • Qualifications: Experience in food/drink marketing, strong analytical skills, and a flair for storytelling.
  • Other info: Work in a vibrant team with opportunities for personal and professional growth.

The predicted salary is between 36000 - 60000 £ per year.

Doves Farm Foods Ltd is a successful, award-winning, family-owned food business, specialising in artisan, organic and free from flours and foods. It operates a portfolio of loved brands including Doves Farm, FREEE and Wessex Mill.

This Senior Brand Manager role holds the responsibility for Doves Farm & Wessex Mill. Doves Farm is the #1 organic flour brand in the UK and a pioneering brand within the broader UK organic industry. Wessex Mill is a successful regional flour brand proud of its local heritage. This is a great opportunity to join an exciting growing portfolio, help shape its future direction, manage it successfully day-to-day and further accelerate its growth.

The role is office based 5 days a week on our site 3 miles outside Hungerford in the beautiful North Wessex Downs. The role will be part of the Doves Farm Foods marketing team of 7 and reports to the Head of Marketing. It line manages an Assistant Brand Manager and interacts with creative, PR, media and design agencies.

  • Support the Head of Marketing in developing the strategic and overall annual plans.
  • Develop, propose and execute on-going marketing campaigns and activities across digital, print, email, PR, influencer, and other channels to deliver the agreed business & marketing plan & KPIs.
  • Management of the brand social media channels organic and paid.
  • Be marketing lead on relevant NPD & EPD projects working collaboratively with other functions including Sales, Product Development, Production and Technical.
  • Deliver artwork change projects for both brands including leading on refresh projects.
  • Work with the recipe development team ensuring engaging recipe content is always available to help promote the baking range.
  • Monitor & evaluate sales performance, marketing activity and campaigns and report on successes and opportunities for improvement on a monthly and ad hoc basis.
  • Manage the marketing budget.
  • Line management of the Assistant Brand Manager who will support across activities above.
  • Support the marketing team with other departmental and broader business activity as required.

Candidates with solid experience from a similar role in food/drink will be preferred. You combine strong commercial analytical skills with creative flair and story-telling ability. You are very well organised and pay attention to detail whilst managing a busy and varied agenda. You have excellent IT skills, are proficient in Microsoft Office or similar, and social media platforms. A passion for food/drink and marketing is essential.

Flexible in-office hours to work around commitments including compressed hours, where feasible. A pioneering family-owned business with loved brands that make a difference to people & planet. Beautiful work location in the Wiltshire countryside. 50% staff discount in our webshop. Cycle to Work, EyeCare, Discounted local gym membership, Employee Assistance Programme. Free tea & coffee, fresh fruit and usually fair amounts of delicious cakes & breads to try!

Senior Brand and Marketing Manager employer: Doves Farm Foods Ltd

Doves Farm Foods Ltd is an exceptional employer, offering a vibrant work culture in the picturesque North Wessex Downs, where employees can thrive in a family-owned business that values creativity and sustainability. With flexible working hours, generous staff discounts, and a commitment to employee well-being through various benefits, this role as Senior Brand and Marketing Manager provides a unique opportunity for professional growth while contributing to beloved brands that positively impact people and the planet.
Doves Farm Foods Ltd

Contact Detail:

Doves Farm Foods Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Brand and Marketing Manager

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.

✨Tip Number 2

Prepare for interviews by researching the company and its brands. Understand their values and recent campaigns. We want you to walk in feeling confident and ready to show how your experience aligns with their goals.

✨Tip Number 3

Show off your creativity! Bring examples of past marketing campaigns or projects you've worked on. We love seeing how you think outside the box and how you can contribute to our exciting portfolio.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who share our love for food and marketing.

We think you need these skills to ace Senior Brand and Marketing Manager

Brand Management
Marketing Strategy
Digital Marketing
Social Media Management
Campaign Development
Analytical Skills
Creative Flair
Project Management
Budget Management
Collaboration
Communication Skills
Attention to Detail
Recipe Development
Performance Monitoring
IT Proficiency

Some tips for your application 🫡

Show Your Passion for Food: When you're writing your application, let your love for food and marketing shine through! We want to see how your passion aligns with our brands like Doves Farm and Wessex Mill. Share any relevant experiences that highlight your enthusiasm for the industry.

Be Specific About Your Experience: Make sure to detail your previous roles and how they relate to this position. We’re looking for solid experience in food/drink marketing, so don’t hold back on showcasing your achievements and the impact you’ve made in past roles.

Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Senior Brand Manager role. Highlight your analytical skills and creative flair, as these are key to succeeding with us.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Doves Farm Foods!

How to prepare for a job interview at Doves Farm Foods Ltd

✨Know Your Brands Inside Out

Before the interview, make sure you dive deep into Doves Farm and Wessex Mill. Understand their product ranges, brand values, and recent marketing campaigns. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.

✨Showcase Your Creative Flair

As a Senior Brand Manager, creativity is key! Prepare examples of past marketing campaigns you've led, especially those that involved digital and social media. Be ready to discuss your thought process and how you measured success, as this will highlight your strategic thinking.

✨Demonstrate Analytical Skills

This role requires strong commercial analytical skills. Brush up on how you've used data to drive marketing decisions in previous roles. Bring specific metrics or KPIs to the table that showcase your ability to evaluate performance and adapt strategies accordingly.

✨Prepare Questions That Matter

Interviews are a two-way street! Prepare thoughtful questions about the company's future direction, team dynamics, and how they measure success in their marketing efforts. This shows you're not just interested in the role, but also in contributing to the company's growth.

Senior Brand and Marketing Manager
Doves Farm Foods Ltd
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