At a Glance
- Tasks: Lead creative marketing strategies and develop engaging content across all channels.
- Company: Join a luxury fashion brand known for its innovative approach and diverse culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for professional growth.
- Other info: Embrace diversity and creativity in a supportive workplace.
- Why this job: Make a real impact in a dynamic team while shaping brand storytelling.
- Qualifications: Experience in marketing communications, CRM, and leading creative teams.
The predicted salary is between 51750 - 63250 £ per year.
We are seeking a commercially-minded and highly creative Senior Marketing Manager to lead the strategic development and execution of our marketing communications across all channels. Reporting to the Marketing and E-Commerce Director, this role will be responsible for defining and delivering our communication strategy, creating compelling content frameworks, establishing clear content pillars, and ensuring consistency across all customer touchpoints. The successful candidate will lead and develop a multidisciplinary team covering CRM, social media and website content management, ensuring all customer communications are engaging, consistent and commercially effective.
Key Responsibilities:
- Own the marketing communications strategy and annual communications plan for Dover Street Market owned channels (social media, email marketing and website content).
- Lead, coach and develop a high-performing marketing communications team, setting clear objectives and fostering collaboration and accountability.
- Develop channel specific content pillars, messaging frameworks and editorial calendars that strengthen brand awareness and customer engagement.
- Generate and champion innovative campaign and creative concepts that drive footfall to store and traffic to the e-shop.
- Establish communication processes, planning frameworks and content governance to improve effectiveness and efficiency.
- Own the CRM strategy and roadmap, including client segmentation, lifecycle communications, and retention programmes.
- Own channel performance and use customer insights and performance data to optimise communications and maximise commercial impact.
- Brief creative team on content requirements, prioritise workload and ensure timely delivery of assets.
- Act as brand guardian, ensuring all content aligns with brand voice, positioning and business objectives.
- Ensure consistent brand messaging and storytelling across all customer touchpoints.
- Lead on cross-functional marketing projects working closely with E-Shop, Content, Merchandising, PR, special projects, VIP teams and other DSM territories.
- Manage agencies and external partners where required.
Candidate Profile:
- Proven experience leading CRM, marketing communications, or brand marketing functions ideally within luxury, fashion or premium retail.
- Experience working with multi-brand or brand-diverse portfolios is a strong advantage.
- Experience with CRM/ESP platforms, CMS platforms, and social scheduling/analytics tools.
- Experience managing and developing creative and content-focused teams.
- Strong strategic and editorial judgement, translating brand positioning into channel-appropriate content plans.
- Experience creating content frameworks, content pillars and messaging architecture.
- Excellent storytelling, copywriting and creative briefing abilities.
- Strong understanding of digital channels, customer journeys and content performance.
- Strong analytical skills with the ability to interpret customer and campaign data to inform strategy.
- Commercially minded, highly organised and confident influencing senior stakeholders.
We celebrate the diversity of our workforce, which makes us unique, creative, and connected. As an equal opportunity employer, we ensure fair treatment for all candidates and employees. We welcome people from all walks of life and strive to make everyone feel they belong. We regularly review our recruitment and onboarding processes to be as inclusive as possible. We respect everyone’s stories and celebrate our differences.
Senior Marketing Manager in London employer: Dover Street Market
Dover Street Market is an exceptional employer, offering a dynamic work environment in the heart of London where creativity meets commerce. With a strong focus on employee development and collaboration across teams, you will have ample opportunities to grow your skills in merchandising and buying while being part of a vibrant culture that values innovation and teamwork. Enjoy unique benefits such as access to exclusive events and a supportive atmosphere that encourages personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dover Street Market and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dover Street Market are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dover Street Market on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dover Street Market. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dover Street Market. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dover Street Market:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dover Street Market’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dover Street Market
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dover Street Market will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dover Street Market, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
