At a Glance
- Tasks: Own product messaging, launches, and sales enablement to drive revenue growth.
- Company: Join a dynamic fintech company focused on innovation and customer success.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Engaging interview process designed to showcase your unique strengths and vision.
- Why this job: Make an impact by translating complex tech into compelling narratives that resonate.
- Qualifications: 3-5 years in B2B SaaS marketing with strong writing and collaboration skills.
The predicted salary is between 50000 - 65000 € per year.
As Product Marketing Manager, you will take end-to-end ownership of messaging, product launches, and sales enablement at Dotfile. You'll translate technical compliance and AI capabilities into clear positioning and high-performing sales assets that accelerate revenue. Reporting to the VP of Marketing, you'll partner closely with Product, Sales, and Customer Success to ensure our narrative is consistent, credible, and rooted in customer outcomes.
Responsibilities
- Define and evolve core messaging, value propositions, and differentiation across ICPs and use cases.
- Translate compliance and AI concepts into clear, credible narratives.
- Own end-to-end GTM for product launches including plans, timelines, cross-functional alignment, and launch assets (website copy, decks, FAQs, enablement materials).
- Create and maintain sales pitch decks, one-pagers, battlecards, competitive materials, and objection‑handling resources.
- Build tight feedback loops with AEs/BDRs based on real calls and win/loss insights.
- Lead customer interviews and 'Spotlight' projects to capture outcomes, value, and proof.
- Coordinate production of case studies, testimonials, and customer videos.
- Own website messaging and content narrative for product, solutions, and industry pages in collaboration with design/dev teams.
- Shape storytelling for events, webinars, and campaigns that support pipeline and sales conversations.
- Brief and coordinate freelancers for video, written case studies, and other content production.
About You
- 3–5+ years in B2B SaaS marketing with hands‑on product marketing experience.
- Experience working closely with Sales on mid‑market/enterprise deals with multiple stakeholders.
- Comfortable with technical products (fintech, compliance, data, AI, infrastructure preferred).
- Strong writer who can turn complexity into clarity without losing credibility.
- Able to create and iterate basic visuals in Figma/Canva and brief designers effectively.
- Structured, organised, high ownership and collaborative.
- Can say 'no' to fluffy marketing and ship work that performs.
- FinTech/RegTech/compliance domain exposure (KYB, AML, fraud, risk) is a plus.
The interview process
- Round 1: First conversation to get to know you, understand what drives you, and explore why this role excites you.
- Round 2: Two‑part discussion where you'll walk us through your career journey and the choices that shaped it, followed by a values‑based conversation where you'll share real examples of how you demonstrate Ownership, Pace & Intensity, High Standards, and Resilience.
- Round 3: Deep dive into one of your key projects with someone from a different team, offering a fresh, cross‑functional perspective on how you work.
- Round 4: Practical exercise, case study tailored to the role, giving you the opportunity to showcase your skills on a real‑world challenge.
- Round 5: Final conversation with our founders to discuss your long‑term vision and explore how you see yourself growing with us.
Product Marketing Manager employer: Dotfile
At Dotfile, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Product Marketing Manager, you will benefit from our commitment to employee growth through hands-on experience in a dynamic B2B SaaS environment, alongside opportunities for professional development and cross-functional collaboration. Located in a vibrant tech hub, we offer a unique chance to work with cutting-edge compliance and AI technologies while making a meaningful impact on our customers' success.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research Dotfile's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what we do.
✨Tip Number 2
Practice your storytelling skills. Be ready to share specific examples from your past experiences that highlight your ownership and collaboration. We want to see how you can translate complex ideas into clear narratives!
✨Tip Number 3
Prepare for the practical exercise by brushing up on your product marketing skills. Think about how you would approach a product launch at Dotfile and be ready to showcase your strategic thinking during the interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining the team and contributing to our mission.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft Your Narrative:When you're writing your application, think about how you can tell your story. We want to see how your experiences align with the role of Product Marketing Manager. Make sure to highlight your hands-on product marketing experience and how you've turned complex ideas into clear messaging.
Showcase Your Skills:Don’t just list your skills; show us how you've used them! Whether it's creating sales enablement materials or leading customer interviews, give us specific examples that demonstrate your ability to drive results in a B2B SaaS environment.
Be Authentic:We love authenticity! Let your personality shine through in your application. Share what excites you about this role and why you’re passionate about product marketing. This helps us get to know the real you beyond just your qualifications.
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Dotfile
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be well-versed in the technical aspects of the product. Make sure you understand the compliance and AI capabilities thoroughly so you can translate them into clear messaging during your interview.
✨Showcase Your Storytelling Skills
Prepare to demonstrate how you can turn complex concepts into compelling narratives. Bring examples of past work where you've successfully communicated value propositions and crafted engaging sales assets that drove results.
✨Be Ready for Cross-Functional Collaboration
Since this role involves working closely with Sales, Product, and Customer Success, be prepared to discuss your experience in cross-functional teams. Share specific examples of how you've collaborated with different stakeholders to achieve common goals.
✨Prepare for Practical Exercises
Expect a case study or practical exercise tailored to the role. Brush up on your skills by practising how you would approach a real-world challenge related to product launches or sales enablement, as this will showcase your problem-solving abilities.
