Senior Marketing Executive (Events & Field Marketing)

About Us

The Company: Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas. Combined, these guide us towards a shared vision in which brands around the world exceed customer expectations through the adoption of responsible marketing practices.

The Product: Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data silos, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.

About the Role

This hybrid role is based at our London Bridge headquarters (London, United Kingdom), with a flexible office and remote working model requiring a minimum of 2 days a week in the office. We are looking for an energetic senior marketing executive to support the regional field marketing team initiatives in the EMEA region. Reporting to the Head of EMEA Marketing, this is a fantastic opportunity for an organized, detail-oriented individual to grow into a marketing expert. Ideal candidates will have a passion for integrating digital and real-life marketing through campaigns and events.

Day-to-day:

• Events: A passion for event planning is essential, as you will be responsible for coordinating and executing both digital and in-person events that align with our marketing goals. You’ll contribute to the planning, logistics, and execution of Dotdigital events in the UK and EMEA. This includes interacting directly with vendors and collaborating with members of the Dotdigital team. From pre-event planning to logistics, documentation, and execution, your role will support us at every step of the process.
• Handle logistics and day-of support for virtual and in-person events, including speaker outreach and coordination, vendor research and selection, driving registrations, and creating internal prep documents related to various events.
• Manage smaller 3rd party event sponsorships and co-hosted partner activities, tracking timelines and deliverables to ensure flawless execution, leading to qualified leads and sales pipeline, working directly with the events manager.
• Ensure the event and email calendars are updated, and work directly with the global online marketing team to schedule communications and outreach for multiple countries.
• Carry out basic data entry for various tasks, such as creating web pages, surveys, and calendar events, preparing target lists for campaigns, and identifying further content opportunities from existing events.
• Monitor and record receipts and invoices, while ensuring the EMEA marketing budget remains current and accurate for the team.

Campaigns: While event planning is crucial, we are also looking for someone who understands the bigger picture of creating demand generation campaigns and becoming a well-rounded marketer. You’ll work with the EMEA marketing and global campaign teams on numerous initiatives, managing, executing, and driving forward day-to-day marketing programs. Your efforts will be focused on delivering a high-quality pipeline and achieving other associated business deliverables. This role requires a strategic mindset to integrate various marketing activities into cohesive campaigns that align with our overall goals.

• Support the marketing department's initiatives with planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
• Write and proof copy for different marketing materials, website content, email campaigns, social media posts, case studies, and other promotional materials.
• Provide project support for various marketing initiatives.
• Execute marketing campaigns and activities in line with the marketing plan and monitor results, ensuring KPIs are achieved and measured.
• Assist in the building out of our Account Based Marketing program and work towards being an ABM internal champion.
• Solely manage our ABM and company gifting platform Reachdesk.
• Support the generation of Engagements, MQLs, and SQOs – aiming to meet and exceed the regional KPIs.
• Assist with localisation strategies to support our international growth throughout Europe.

About You

Standing out: This role is perfect for a self-starter who is both highly creative and strategically minded. You should be reliable, meticulously organized, detail-oriented, and able to work under pressure within tight deadlines and budgets. Strong relationship and project management skills, along with creative marketing experience, are essential. You should be eager to listen, learn, and follow, with a collaborative, roll-up-your-sleeves attitude.

• Confident with stakeholders: Present and collaborate effectively.
• Passionate about events: Love planning and executing impactful events.
• Highly organized: Excellent time management and goal-setting.
• Comfortable in fast-paced settings: Thrive under pressure with attention to detail.
• Skilled at prioritizing: Juggle multiple requests and say no when needed.
• Proficient in Microsoft Office: Strong skills in Word, Excel, and PowerPoint.
• Willing to travel: Ready for international travel as needed.
• Experienced or eager to learn: Familiar with marketing automation and CRM systems.
• A team player: Enthusiastic, passionate, and results-driven.
• Sociable: Enjoy participating in team events inside and outside of work.

What experience are we looking for?

• At least 2 years of marketing experience: Solid foundation in the field.
• Email and social media skills: Hands-on experience delivering marketing communications.
• Excellent time management: Proactive and goal-oriented.
• Event planning experience: From start to finish, you know how to execute small-scale events.
• Team collaboration: Build strong relationships within multi-disciplinary teams.
• Strong communication skills: Both written and verbal.
• Commercial judgment and initiative: You make smart decisions and take the lead.
• Experience with marketing automation and CRM: Hubspot is a plus.

Why Us

Working at Dotdigital offers a career that’s both rewarding and fun. As part of the EMEA Marketing team, you’ll get involved in a variety of exciting projects, collaborating closely with the wider Marketing team. We’re an inclusive, supportive group that values teamwork and believes in achieving success together.

Interview Process

• 15 min Screening Call with Team Talent
• 45 min interview with the hiring manager, focusing on both your competencies and background to assess your potential fit for the role.
• Final interview presentation of a pre-assigned task to the hiring manager and marketing leadership, showcasing your skills and expertise to further demonstrate your compatibility with the role.

Some of Our Global Benefits

• Parental leave
• Medical benefits
• Paid sick leave
• Dotdigital day
• Share reward
• Wellbeing reward
• Wellbeing Days
• Loyalty reward

DEI commitment: As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don't hesitate to contact us and advise us how we can best support you.

Legal statement: No agencies/recruiters please. We are only accepting applications directly from the applicants. If you are a recruiter, please refrain from reaching out to our staff about this position. Anything contrary will be treated as unsolicited approach under the applicable data protection law.