Content and Social Media Specialist

• Reporting directly into the Head of Content Marketing, you’ll help us shape our brand personality and inspire a global marketing community. Here’s how…
• Create impactful visual content: design and produce engaging visual content tailored for each social media platform and marketing channel, ensuring alignment with the brand’s identity and objectives
• Capture compelling visuals: use photography and videography skills to create high-quality images and videos that resonate with target audiences and represent the brand accurately
• Edit and produce video content: plan, shoot, and edit short-form videos that communicate complex ideas in a concise, captivating way. Working with freelancers, agencies and third party support as needed (on a global basis)
• Repurpose longform content: break down whitepapers, guides, and eBooks into short-form, snackable posts optimized for different platforms
• The ability to understand and communicate key product and feature messages: through multi-media shortform content
• Craft punchy short-form copy: write attention-grabbing captions, headlines, and posts that drive engagement and highlight Dotdigital’s brand personality
• Optimize for each platform: ensure content is formatted and tailored for specific platforms, keeping audience preference and best practices in mind
• Content planning and scheduling: working in alignment with Content Managers and our Campaigns team to enhance content calendars, balance social outputs and meet marketing objectives
• Monitor trends and insights: stay up to date with industry trends and social media developments to ensure content remains fresh, relevant, and effective
• Analyze and report performance: track content metrics like engagement, reach, and conversions to measure success and inform future strategies
• Make social searchable: work with SEO/AEO and paid search teams to align social captions and content with keywords and search targets
• Performance analysis: with experience using metrics to guide content strategy improvements
• Put the customer at the heart of the content: Expand the content & social strategy to customers and partners, building a strong bank of EGC and UGC content
• Build a multi-channel influencer program: identify and activate well-known marketing experts and Dotdigital customers to expand brand reach, authority and awareness
• Build and a grow an internal advocacy program: ensure all global teams are armed with assets and information to regularly share Dotdigital content with ease, working with internal social champions in each team and region
• Cross-team collaboration: work closely with the Dotdigital design team, product marketing team, revenue teams and people team, on a global basis to ensure a full suit of assets are available for each region within brand guidelines
• Relationship building: build strong relationships across departments and encourage employees to actively participate in video and content creation and become social-first advocates for the brand
• Occasional Global & regional travel: to Dotdigital offices as needed to capture incredible on-the-ground content, culture content and post live social media updates

Benefits

• Parental leave: Having a child is one of the biggest moments of your life and whether you’re a mum or dad, we understand the importance the time off work gives you to bond with your family. That’s why we offer an enhanced paternity, maternity and adoption leave policy for new parents.
• Medical cover: We offer medical insurance in all our global locations for our employees to feel reassured and offer options to look after their health and feel supported.
• Paid sick leave: When you’re unwell, you don’t want the added worry of whether you’re going to be paid for time off. That’s why we offer a company paid sick leave policy to support you when you need it.
• Dotdigital day: On top of your annual leave allowance and the holiday closedown period, we give you an extra day’s paid leave per year to use as you wish. It could be a day off on your birthday or a family birthday, a day to move house, or an opportunity to take advantage of the sunny weather!
• Share reward: Those who qualify may be granted a number of share options at no cost to themselves with the option to exercise these shares in the future.
• Wellbeing reward: Everyone has different ways of keeping themselves happy and healthy – the wellbeing reward is a flexible benefit that you can use towards an activity, hobby or membership.
• MyPossibleSelf: We recognise the importance of having on hand mental health and wellbeing support when you need it most. That is why we have a MyPossibleSelf wellbeing app membership for all Dotdigital employees.
• Wellbeing Days: As part of our continued support of employee wellbeing we want to provide you with time to support family, dependents, yourselves, and worthy causes.
• Loyalty reward: We’re proud to have employees who’ve been with the company since day dot and we believe loyalty is definitely something worth celebrating. So, for your first 5 years of service, and every additional 5 years’ service beyond that, have dinner and drinks on us.
• Specific policies to support our employees: There may be times where your personal circumstances can be challenging and mean you require some additional support from us. That is why we have internal policies on Bereavement, Babyloss, Menopause and Fertility Support to ensure you feel supported during this time.

This role is ideal for a self-starter who is highly creative, with the ability to think strategically. You’ll also need to be great at building relationships, encouraging people to get involved and enjoy being on both sides of the cameraAbility to brief and manage agencies and freelancers: to support your work as neededExceptional ability to craft engaging and concise short-form copy: tailored for social platformsStrong understanding of platform-specific content optimization: and current social media trends and influencers around the worldSome experience in working with B2B SaaS: could be advantageous - but not essentialDemonstrated expertise in creating and editing visual content: including photography, short-form video production, and caption writingUnderstanding of how to find and engage appropriate influencersExperience repurposing long-form content: into impactful, snackable postsDemonstrated experience in using design, editing and AI tools: Capcut, Figma, Canva, AI tools and/or similar design and editing toolsStrong organizational and scheduling skills, with the ability to support global content calendars and campaignsA natural storyteller with the ability to bring a brand’s personality and values to lifeA willingness and level of comfort with being on-camera and featuring in Dotdigital contentCollaborative mindset and the ability to working closely with design teams, stakeholders, and external partners, giving and taking feedback constructivelyTech savvy and curious when it comes to getting the best out of social scheduling and listening tools, along with LLMs and editing suitesPassion for building relationships at all levels, including senior leaders and encouraging active participation in content creationThe ability to build personal brands and profiles across LinkedIn, working with key individuals across the business

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