At a Glance
- Tasks: Lead and design innovative B2B marketing campaigns from scratch.
- Company: Join DotCentric, an award-winning digital experience and technology partner.
- Benefits: Competitive salary, performance bonus, fully remote work, and flexible hours.
- Other info: Autonomy to shape your role and grow a team as we scale.
- Why this job: Make a real impact by building a marketing function and driving growth.
- Qualifications: 7-10 years of B2B marketing experience with strong writing skills.
The predicted salary is between 60000 - 65000 € per year.
DotCentric is an award-winning digital experience and technology partner. We design, build, and support business-critical websites and digital platforms for organisations across the public and private sectors. We are a growing business and we are looking for a Head of Marketing to help us scale. We are a small, specialist business with strong client retention, proven delivery credentials and a clear growth ambition. We are now looking for a hands-on Head of Marketing who can help us create, nurture and convert demand in the right sectors. This is not a role for someone who wants to manage a large existing team or simply run brand activity. We need someone with proven experience getting our ICP into meaningful sales conversations.
The Role
This is a senior, hands-on marketing role with real autonomy. You will own the marketing strategy, design and run integrated demand generation campaigns, and be accountable for pipeline contribution. You will report to the Director of Growth and work closely with the wider leadership team. In the first six to twelve months you will be the sole marketing resource. The opportunity to build a team comes once the model is proven. This suits someone who is energised by building something from scratch rather than managing an existing function.
What You Will Do
- Take our expertise in UX, accessibility, CMS, DXP, composable solutions and website digital transformation to design and run integrated B2B demand generation campaigns combining account-based marketing, content, LinkedIn, email, webinars, and events as a single sequenced programme.
- Own and execute the ABM programme: account selection, research, personalised outreach, and pipeline handoff.
- Manage the content and thought leadership programme across the leadership team.
- Write well; ABM outreach copy, LinkedIn thought leadership, and sector-specific content.
- Plan and run webinars and roundtables as campaign infrastructure, not standalone events.
- Own external positioning and build the sales and marketing collateral library.
- Report against pipeline contribution, lead quality and defend campaign timelines using leading indicators.
What We Are Looking For
- 7 to 10 years of B2B marketing experience in a digital agency, technology consultancy, or professional services environment.
- Proven experience designing integrated demand generation campaigns, not just executing within them.
- Strong writing ability; this will be assessed at interview.
- High energy, fast pace, and comfortable operating with limited resource and budget.
- Comfortable being both strategic and hands on until lead generation and marketing performance is proven.
- Self-directed; sets the agenda rather than waiting for one.
- Good understanding of how research and UX, CMS, DXP, composable technology and website platform services are bought, marketed and sold.
- The ability to create credible propositions, campaign hooks and outreach messaging that get senior stakeholders to engage.
- Experience writing and producing value-led marketing content including reports, whitepapers, sector guides, ABM outreach, LinkedIn thought leadership and campaign messaging that demonstrates deep expertise and gives senior buyers a reason to engage.
- Commercially driven, with success measured by pipeline contribution, opportunity creation and sales conversations.
What We Offer
- £60,000 to £65,000 base salary plus performance bonus.
- Report to the Director of Growth with direct access to the CEO.
- Autonomy to build the marketing function your way.
- The opportunity to grow a small team as the business scales.
- Fully remote, flexible working.
- 25 Days Annual leave.
- Training allowance.
About DotCentric: We are an award-winning digital experience and technology partner working with membership organisations, professional associations, regulators, public sector bodies, and retail and manufacturing companies. Evidence-guided and outcome-driven; strategy before build, always. If you are ready to build something and make it count, we would like to hear from you.
Head of Marketing in Shrewsbury employer: DotCentric
DotCentric is an exceptional employer that offers a unique opportunity for the Head of Marketing to take ownership of the marketing strategy in a dynamic and growing environment. With a focus on autonomy, flexibility, and the chance to build a team from the ground up, employees benefit from a supportive work culture that prioritises professional growth and innovation. The fully remote working model and generous annual leave further enhance the appeal of joining this award-winning digital experience and technology partner.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Shrewsbury
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend relevant events. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and achievements. This gives potential employers a taste of what you can bring to the table, especially for a hands-on role like Head of Marketing.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire, like DotCentric. Express your interest and share how you can help them scale their marketing efforts.
✨Tip Number 4
Prepare for interviews by practising your pitch. Highlight your experience in integrated demand generation campaigns and be ready to discuss how you can create meaningful sales conversations. We believe in you!
We think you need these skills to ace Head of Marketing in Shrewsbury
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our growth at DotCentric.
Tailor Your Content:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your B2B marketing experience and any relevant campaigns you've run that align with what we’re looking for.
Be Clear and Concise:We appreciate clarity in communication, so keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at DotCentric
✨Know Your Stuff
Make sure you understand DotCentric's services and how they fit into the digital landscape. Brush up on UX, CMS, and DXP technologies, as well as the latest trends in B2B marketing. This will help you speak confidently about how you can contribute to their growth.
✨Showcase Your Campaign Success
Prepare specific examples of integrated demand generation campaigns you've designed and executed. Be ready to discuss the strategies you used, the results achieved, and how they relate to the role. This will demonstrate your hands-on experience and strategic thinking.
✨Demonstrate Your Writing Skills
Since strong writing ability is crucial for this role, bring samples of your work, such as ABM outreach copy or thought leadership pieces. You might even be asked to write something on the spot, so practice articulating your ideas clearly and persuasively.
✨Be Ready to Discuss Metrics
DotCentric is focused on pipeline contribution and lead quality, so come prepared to talk about how you've measured success in previous roles. Highlight your experience with analytics and how you've used data to drive marketing decisions and improve campaign performance.
