At a Glance
- Tasks: Lead innovative marketing strategies and create impactful demand generation campaigns.
- Company: Join DotCentric, an award-winning digital experience partner with a growth mindset.
- Benefits: Competitive salary, performance bonuses, fully remote work, and flexible hours.
- Other info: Autonomy to shape your role and grow a team as we scale.
- Why this job: Make a real impact by building the marketing function from the ground up.
- Qualifications: 7-10 years of B2B marketing experience and strong writing skills.
The predicted salary is between 60000 - 65000 € per year.
DotCentric is an award-winning digital experience and technology partner. We design, build, and support business-critical websites and digital platforms for organisations across the public and private sectors. We are a growing business and we are looking for a Head of Marketing to help us scale. We are a small, specialist business with strong client retention, proven delivery credentials and a clear growth ambition. We are now looking for a hands-on Head of Marketing who can help us create, nurture and convert demand in the right sectors. This is not a role for someone who wants to manage a large existing team or simply run brand activity. We need someone with proven experience getting our ICP into meaningful sales conversations.
The Role
This is a senior, hands-on marketing role with real autonomy. You will own the marketing strategy, design and run integrated demand generation campaigns, and be accountable for pipeline contribution. You will report to the Director of Growth and work closely with the wider leadership team. In the first six to twelve months you will be the sole marketing resource. The opportunity to build a team comes once the model is proven. This suits someone who is energised by building something from scratch rather than managing an existing function.
What You Will Do
- Take our expertise in UX, accessibility, CMS, DXP, composable solutions and website digital transformation to design and run integrated B2B demand generation campaigns combining account-based marketing, content, LinkedIn, email, webinars, and events as a single sequenced programme.
- Own and execute the ABM programme: account selection, research, personalised outreach, and pipeline handoff.
- Manage the content and thought leadership programme across the leadership team.
- Write well; ABM outreach copy, LinkedIn thought leadership, and sector-specific content.
- Plan and run webinars and roundtables as campaign infrastructure, not standalone events.
- Own external positioning and build the sales and marketing collateral library.
- Report against pipeline contribution, lead quality and defend campaign timelines using leading indicators.
What We Are Looking For
- 7 to 10 years of B2B marketing experience in a digital agency, technology consultancy, or professional services environment.
- Proven experience designing integrated demand generation campaigns, not just executing within them.
- Strong writing ability; this will be assessed at interview.
- High energy, fast pace, and comfortable operating with limited resource and budget.
- Comfortable being both strategic and hands on until lead generation and marketing performance is proven.
- Self-directed; sets the agenda rather than waiting for one.
- Good understanding of how research and UX, CMS, DXP, composable technology and website platform services are bought, marketed and sold.
- The ability to create credible propositions, campaign hooks and outreach messaging that get senior stakeholders to engage.
- Experience writing and producing value-led marketing content including reports, whitepapers, sector guides, ABM outreach, LinkedIn thought leadership and campaign messaging that demonstrates deep expertise and gives senior buyers a reason to engage.
- Commercially driven, with success measured by pipeline contribution, opportunity creation and sales conversations.
What We Offer
- £60,000 to £65,000 base salary plus performance bonus.
- Report to the Director of Growth with direct access to the CEO.
- Autonomy to build the marketing function your way.
- The opportunity to grow a small team as the business scales.
- Fully remote, flexible working.
- 25 Days Annual leave.
- Training allowance.
About DotCentric
We are an award-winning digital experience and technology partner working with membership organisations, professional associations, regulators, public sector bodies, and retail and manufacturing companies. Evidence-guided and outcome-driven; strategy before build, always. If you are ready to build something and make it count, we would like to hear from you.
Head of Marketing in Portsmouth employer: DotCentric
DotCentric is an exceptional employer that offers a unique opportunity for the Head of Marketing to shape and drive the marketing strategy in a dynamic, growing environment. With a focus on autonomy and innovation, employees benefit from flexible working arrangements, a supportive culture, and the chance to build a team as the company scales. The commitment to professional development and a performance-driven approach ensures that every team member can thrive and contribute meaningfully to the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Portsmouth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Head of Marketing role at DotCentric.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. When you apply through our website, include links to your work so we can see your hands-on experience in action.
✨Tip Number 3
Tailor your approach! Research DotCentric and understand our values and goals. When you reach out, mention how your experience aligns with our mission to create and convert demand in the right sectors.
✨Tip Number 4
Follow up! After applying, don’t be shy about sending a friendly email to check in. It shows your enthusiasm for the role and keeps you on our radar as we look for that perfect fit for our growing team.
We think you need these skills to ace Head of Marketing in Portsmouth
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about the opportunity to build something from scratch and make a real impact at DotCentric.
Tailor Your Content:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your proven experience in demand generation campaigns and your strong writing ability, as these are key to what we’re looking for.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on communicating your relevant experience and achievements effectively. Remember, we want to see how you can contribute to our growth!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at DotCentric
✨Know Your Stuff
Before the interview, dive deep into DotCentric's services and recent projects. Understand their approach to digital transformation and how they position themselves in the market. This will help you speak confidently about how your experience aligns with their needs.
✨Showcase Your Campaign Success
Prepare specific examples of integrated demand generation campaigns you've designed and executed. Be ready to discuss the strategies you used, the results achieved, and how they contributed to pipeline growth. This will demonstrate your hands-on experience and strategic thinking.
✨Craft Compelling Messaging
Since strong writing is crucial for this role, bring samples of your best marketing content. Whether it's ABM outreach copy or thought leadership pieces, showcase your ability to create engaging and persuasive messaging that resonates with senior stakeholders.
✨Be Ready to Get Hands-On
Emphasise your comfort with being both strategic and hands-on. Discuss how you've successfully operated with limited resources and budget in the past. This will show that you're not just a planner but also someone who can roll up their sleeves and get things done.
