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For Companies At a Glance
- Tasks: Lead social media strategy and drive growth across multiple platforms.
- Company: Join Dose of Society, a dynamic storytelling company backed by Snapchat.
- Benefits: Competitive salary, hybrid working, and opportunities for creative impact.
- Why this job: Shape the voice of a brand with millions of followers and make cultural waves.
- Qualifications: 6+ years in social media with a knack for storytelling and trend awareness.
- Other info: Fast-paced start-up environment with room for innovation and personal growth.
The predicted salary is between 45000 - 55000 £ per year.
Location: London based (willing to travel)
Company: Dose of Society
Employee Type: Permanent, 35 hours per week. Hybrid working.
Start Date: ASAP
Salary: The salary for this role ranges from £45,000 to £55,000 per year, entirely dependent on experience and skillset.
About Dose of Society
Dose of Society is a human-first storytelling company backed by Snapchat, reaching 6M+ followers and delivering 10B+ annual views across TikTok, Instagram, YouTube, Facebook, and Snapchat (16+ shows). We create culturally impactful original content, street interviews, and narrative-driven social IP — and we’re expanding into new channels, creators, and social revenue streams.
We’re now hiring a Social Media Lead to own this growth.
Role Overview
We’re looking for a senior, strategic, data-driven Social Media Lead to run the Dose of Society social ecosystem. This is not a posting/admin role — you will lead growth strategy, manage content quality, guide creators, launch new sub-channels, and turn social into a scaled revenue driver.
Key Responsibilities
- Own and execute social strategy across TikTok, Instagram, YouTube Shorts & Facebook
- Launch new verticals/sub-channels as part of our expansion
- Build a weekly editorial plan informed by trends, culture, and data
- Identify opportunities for virality, shareability & cross-platform growth
- Content Direction & Quality Control
- Review & filter daily content from presenters + production
- Shape narrative, hooks, pacing, and “Dose tone”
- Develop creative briefs for presenters and production teams
- Maintain a consistent weekly flow of publish-ready content
- Manage street presenters, social assistants & editors
- Provide feedback, coaching, and performance structure
- Improve workflows and help build a scalable social team
- Data, Insights, & Reporting
- Produce weekly performance reports
- Track retention, completion, engagement, and posting optimisation
- Implement ongoing experiments to increase reach and performance
- Social Revenue & Monetisation
- Own revenue strategies across: TikTok, Facebook, YouTube Shorts
- Support with Licensing / Repurposing
- Ensure social output aligns with commercial opportunities
- Collaborate with Partnerships Team on social-led brand moments & commercial process
- Community & Engagement
- Help build community across comments, messages, newsletter funnel
- Support growth of Dose’s owned audience channels (email, IRL)
- Drive engagement through thoughtful community-focused content
Who You Are
- 6+ years in social media, content strategy, publishing or creator-driven media
- Proven ability to scale TikTok/IG channels (ideally to 500K+)
- Experience managing creators, presenters, or content teams
- Strong understanding of narrative structure & virality
- Deep cultural awareness (Gen Z behaviour, internet culture, trend cycles)
- Comfortable operating in a fast, ambitious, start-up environment
- Strong organisational & project management skills
- A passion for human-first storytelling
The Ideal Person
- You are a natural storyteller who thinks in hooks
- Both creative & analytical
- Excited by ambiguity and building from scratch
- A leader who can set standards and develop talent
- Someone who truly cares about culture and real human stories
Working Environment & Expectations
Dose of Society operates like a true start-up — fast, ever-evolving, and sometimes chaotic. You’ll need to thrive in pace, ambiguity, and building structure where it doesn’t yet exist. This is also where the magic happens: you’ll shape how Social at Dose operates, influence big creative decisions, and move at a speed most companies can’t. You’ll sit at the heart of building something with real cultural impact — leading the voice, tone, and growth of a brand millions already engage with. You’ll work closely with production, presenters, commercial partnerships, and leadership to ensure our output is culturally relevant, high-performing, and aligned with our long-term vision.
Social Media Lead in London employer: Dose of Society
Contact Detail:
Dose of Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to slide into DMs. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media. Whether it’s campaigns you’ve led or content you’ve created, make sure it’s easily accessible. A strong portfolio can speak volumes about your capabilities.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their social media presence and come up with ideas on how you could contribute. This shows you’re not just interested in any job, but specifically in making an impact at Dose of Society.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on the chance to stand out!
We think you need these skills to ace Social Media Lead in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for social media and storytelling shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating impactful content and engaging with audiences.
Tailor Your Experience: Make sure to highlight your relevant experience in social media and content strategy. We’re looking for someone who can scale channels and manage teams, so be specific about your achievements and how they relate to the role at Dose of Society.
Be Data-Driven: Since this role is all about strategy and insights, don’t forget to mention your experience with data analysis. Share examples of how you've used data to inform your decisions and drive growth in previous roles — we love a numbers-savvy candidate!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and ready to take the next step in your career!
How to prepare for a job interview at Dose of Society
✨Know Your Platforms
Before the interview, dive deep into Dose of Society's social media channels. Familiarise yourself with their content style, audience engagement tactics, and recent trends. This will not only show your genuine interest but also help you discuss how you can enhance their strategy.
✨Showcase Your Data Skills
Prepare to discuss specific metrics you've used in previous roles to drive growth. Bring examples of how you've analysed data to inform content decisions or improve engagement rates. Being data-driven is key for this role, so highlight your analytical prowess.
✨Be a Storyteller
Since the company values human-first storytelling, come ready with examples of how you've crafted compelling narratives in your past work. Think about hooks, pacing, and tone that resonate with audiences, especially Gen Z. This will demonstrate your fit for the role.
✨Embrace the Start-Up Vibe
Understand that Dose of Society operates in a fast-paced environment. Be prepared to discuss how you've thrived in similar settings. Share experiences where you've built processes from scratch or adapted quickly to change, showcasing your flexibility and leadership skills.
