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For Companies At a Glance
- Tasks: Manage the College's website and social media, creating engaging digital content.
- Company: Join Weymouth and Kingston Maurward College, a newly merged institution focused on innovation.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and professional growth.
- Why this job: Be part of a vibrant team enhancing the College's digital presence and making an impact.
- Qualifications: A degree in Marketing, Communications, or Digital Media is essential.
- Other info: Contact Esther Baker for an informal chat about this exciting opportunity!
The predicted salary is between 28800 - 43200 £ per year.
This is an exciting opportunity to join our newly merged Marketing Team at Weymouth and Kingston Maurward College as Marketing Executive (Digital Communications). This brand-new post will enhance the College's digital presence, reflecting the values and strengths of the newly merged institution. The role involves managing the College's website, overseeing and developing content for the College’s social media channels, and delivering effective digital communications for the College and its commercial entities. The post-holder will develop digital campaigns that showcase the work of the College and its students to a broad range of stakeholders as well as supporting commercial growth.
Key Responsibilities
- Digital communications and content creation - develop and implement a digital communications plan that includes website management, social media and email marketing to increase visibility, engagement and brand recognition for the College.
- Website management - manage and maintain the College’s website/s ensuring that content is current, engaging and aligned with the College’s brand identities.
- Social media management and community engagement - manage and grow the College’s social media presence, creating content that resonates with diverse audiences.
- Analytics and performance monitoring - use analytics tools to monitor the performance of digital communications, including website traffic, social media engagement and campaign effectiveness.
- Collaboration and teamwork - collaborate with other members of the marketing team to develop integrated campaigns and cross-channel content.
- Trend awareness and innovation - stay informed of digital communication trends including social media, SEO and content management to ensure the College’s digital presence remains fresh and effective.
A degree or equivalent qualification in Marketing, Communications, Digital Media or a related discipline is essential for the role, so if you hold this and are enthusiastic with a commitment to enhance and develop the College’s digital presence, we would love to hear from you!
For an informal chat about this role, please contact Esther Baker - Head of Marketing at esther_baker@weymouth.ac.uk
Contact Detail:
Dorset Council UK Recruiting Team
esther_baker@weymouth.ac.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - Digital Communications at Weymouth and Kingston Maurward College
✨Tip Number 1
Familiarise yourself with Weymouth and Kingston Maurward College's current digital presence. Take a close look at their website and social media channels to understand their branding, tone, and the type of content they share. This will help you tailor your approach and demonstrate your knowledge during any discussions.
✨Tip Number 2
Showcase your understanding of digital marketing trends by preparing examples of successful campaigns you've managed or contributed to in the past. Be ready to discuss how these experiences can translate into enhancing the College's digital communications and engagement strategies.
✨Tip Number 3
Network with professionals in the education sector, especially those involved in marketing and digital communications. Engaging with others in the field can provide insights into best practices and may even lead to valuable connections that could support your application.
✨Tip Number 4
Consider reaching out to Esther Baker for an informal chat about the role. This not only shows your enthusiasm but also gives you a chance to ask questions and gain deeper insights into what the College is looking for in a candidate.
We think you need these skills to ace Marketing Executive - Digital Communications at Weymouth and Kingston Maurward College
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital communications, social media management, and content creation. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for enhancing digital presence. Mention specific examples of past projects or campaigns you've worked on that align with the responsibilities of the role.
Showcase Your Digital Skills: Include any relevant certifications or training in digital marketing tools, SEO, or analytics platforms. This will help demonstrate your capability to manage the College's website and social media effectively.
Proofread Your Application: Before submitting, carefully proofread your application materials for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial for a marketing role.
How to prepare for a job interview at Dorset Council UK
✨Showcase Your Digital Savvy
Make sure to highlight your experience with digital communications, especially in managing websites and social media. Prepare examples of successful campaigns you've worked on and be ready to discuss the tools you used to measure their effectiveness.
✨Understand the College's Brand
Research Weymouth and Kingston Maurward College thoroughly. Familiarise yourself with their values, strengths, and current digital presence. This will help you tailor your responses and demonstrate how you can enhance their brand through effective digital strategies.
✨Prepare for Collaboration Questions
Since teamwork is key in this role, think of examples where you've successfully collaborated with others. Be ready to discuss how you can work with different departments to create integrated campaigns that resonate with diverse audiences.
✨Stay Updated on Trends
Be prepared to discuss current trends in digital marketing, social media, and SEO. Showing that you are proactive about staying informed will demonstrate your commitment to keeping the College’s digital presence fresh and effective.
