At a Glance
- Tasks: Lead YouTube strategy, build high-performing teams, and develop scalable video franchises.
- Company: DMG New Media, a leader in social-first publishing with a global reach.
- Benefits: 25 days holiday, pension plan, discounts, onsite gym, and more.
- Other info: Join a diverse team committed to inclusivity and innovation.
- Why this job: Shape the future of YouTube content and make a real impact in digital media.
- Qualifications: Experience in YouTube channels, strong leadership, and strategic thinking skills.
The predicted salary is between 60000 - 80000 £ per year.
DMG New Media is building the next generation of social-first publishing, creating platform-native brands across news, sport, lifestyle, entertainment and culture for global audiences. Our network reaches hundreds of millions of people across social platforms each month, and we are now expanding into long‑form video and YouTube. We are looking for a YouTube Lead to lead this next phase of growth. This is a senior leadership role responsible for defining and executing the YouTube strategy across the DMG New Media portfolio, building a high‑performing team, and developing scalable video franchises that translate our social reach into a powerful long‑form ecosystem.
The YouTube Lead will lead the end‑to‑end YouTube strategy for DMG New Media, working with editorial, creators and commercial teams to build a slate of high‑performing channels and formats. This person will be responsible for turning existing social brands and talent into successful YouTube propositions, while also identifying new channel opportunities that can scale globally. They will lead the development of repeatable formats, oversee all output, and build the operational structure required to grow a significant YouTube publishing business.
Key Responsibilities- Define and execute the YouTube strategy for DMG New Media across multiple brands and verticals.
- Identify new channel opportunities, franchises and content formats that can scale on the platform.
- Translate social‑first brands into successful long‑form video propositions.
- Oversee all YouTube output across the network.
- Develop repeatable formats and franchises designed for audience growth and retention.
- Use data, analytics and platform insights to optimise content performance.
- Build and lead a dedicated YouTube production team including producers, editors and eventually channel managers.
- Establish workflows, commissioning processes and publishing cadence across channels.
- Create a scalable production model capable of supporting multiple channels.
- Work with DMG creators and external talent to develop creator‑led YouTube formats.
- Identify opportunities to launch creator channels and talent partnerships.
- Work closely with commercial teams to develop sponsorship‑ready formats and branded content opportunities.
- Ensure YouTube output supports wider revenue growth across the business.
- Build strong integration between short‑form social output and long‑form YouTube programming.
- Develop distribution strategies that leverage DMG’s large social footprint to drive YouTube growth.
- Significant experience running YouTube channels or video publishing businesses at scale.
- Strong understanding of YouTube audience growth, formats, algorithms and monetisation.
- Experience building and managing video production teams.
- Proven ability to develop repeatable video formats and franchises.
- Experience working within a publisher, digital media company or creator‑led media business.
- Strong commercial awareness and experience working with brand partnerships.
- A strategic thinker who understands the future of platform‑native publishing.
- Deep expertise in YouTube content strategy and audience growth.
- A builder who can create teams, systems and formats from the ground up.
- Someone comfortable operating at both a creative and operational level.
- A leader who can collaborate across editorial, creators and commercial teams.
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more…
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed.
YouTube Lead employer: Dormont Manufacturing Co
DMG New Media is an exceptional employer, offering a dynamic work environment in the heart of London, where creativity and innovation thrive. With a strong commitment to employee growth, we provide extensive benefits including 25 days of holiday, a pension plan, and access to wellness resources, all while fostering a diverse and inclusive culture that values collaboration and strategic thinking. Join us as we lead the charge in social-first publishing and develop your career in a supportive and forward-thinking team.
StudySmarter Expert Advice🤫
We think this is how you could land YouTube Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a demo reel showcasing your best work related to YouTube content. This will give potential employers a taste of what you can bring to the table and help you stand out from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like DMG New Media, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly helps us see your enthusiasm. Plus, it’s a great way to ensure your application gets into the right hands.
We think you need these skills to ace YouTube Lead
Some tips for your application 🫡
Show Your Passion for YouTube:When you're writing your application, let your enthusiasm for YouTube shine through! Share your experiences with the platform and how you’ve engaged with its community. We want to see that you’re not just a fan, but someone who understands the nuances of content creation and audience engagement.
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the YouTube Lead role. Highlight your relevant experience in managing YouTube channels or video publishing businesses, and don’t forget to mention any successful projects you've led. We love seeing how your skills align with our needs!
Be Data-Driven:Since this role involves optimising content performance, it’s crucial to showcase your analytical skills. Include examples of how you've used data and insights to drive growth on YouTube or other platforms. We appreciate candidates who can back up their strategies with solid metrics!
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your YouTube Inside Out
Before the interview, dive deep into YouTube's latest trends, algorithms, and audience growth strategies. Familiarise yourself with successful channels and formats that resonate with viewers. This will show your passion and expertise in the platform.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and led teams in previous roles. Highlight your experience in developing scalable video franchises and how you’ve optimised content performance using data. This will demonstrate your capability to lead a high-performing team.
✨Bring Creative Ideas to the Table
Think about innovative channel opportunities or content formats that could work for DMG New Media. Presenting fresh ideas during the interview will showcase your strategic thinking and creativity, which are crucial for this role.
✨Understand Commercial Integration
Be ready to discuss how you can align YouTube output with commercial goals. Share insights on developing sponsorship-ready formats and how you’ve successfully integrated brand partnerships in the past. This will highlight your commercial awareness and ability to drive revenue growth.
