At a Glance
- Tasks: Lead YouTube strategy, build high-performing teams, and develop scalable video franchises.
- Company: DMG New Media, a leader in social-first publishing with a global reach.
- Benefits: 25 days holiday, pension plan, discounts, onsite gym, and more.
- Other info: Inclusive workplace culture committed to diversity and growth opportunities.
- Why this job: Join a dynamic team shaping the future of YouTube content and strategy.
- Qualifications: Experience in YouTube channels, strong leadership, and strategic thinking skills.
The predicted salary is between 60000 - 80000 £ per year.
DMG New Media is building the next generation of social-first publishing, creating platform-native brands across news, sport, lifestyle, entertainment and culture for global audiences. Our network reaches hundreds of millions of people across social platforms each month, and we are now expanding into long‑form video and YouTube. We are looking for a YouTube Lead to lead this next phase of growth. This is a senior leadership role responsible for defining and executing the YouTube strategy across the DMG New Media portfolio, building a high‑performing team, and developing scalable video franchises that translate our social reach into a powerful long‑form ecosystem.
The YouTube Lead will lead the end‑to‑end YouTube strategy for DMG New Media, working with editorial, creators and commercial teams to build a slate of high‑performing channels and formats. This person will be responsible for turning existing social brands and talent into successful YouTube propositions, while also identifying new channel opportunities that can scale globally. They will lead the development of repeatable formats, oversee all output, and build the operational structure required to grow a significant YouTube publishing business.
Key Responsibilities- Define and execute the YouTube strategy for DMG New Media across multiple brands and verticals.
- Identify new channel opportunities, franchises and content formats that can scale on the platform.
- Translate social‑first brands into successful long‑form video propositions.
- Oversee all YouTube output across the network.
- Develop repeatable formats and franchises designed for audience growth and retention.
- Use data, analytics and platform insights to optimise content performance.
- Build and lead a dedicated YouTube production team including producers, editors and eventually channel managers.
- Establish workflows, commissioning processes and publishing cadence across channels.
- Working alongside our Social Production department, create a scalable production model capable of supporting multiple channels.
- Work with DMG creators and external talent to develop creator‑led YouTube formats.
- Identify opportunities to launch creator channels and talent partnerships.
- Work closely with commercial teams to develop sponsorship‑ready formats and branded content opportunities.
- Ensure YouTube output supports wider revenue growth across the business.
- Build strong integration between short‑form social output and long‑form YouTube programming.
- Develop distribution strategies that leverage DMG’s large social footprint to drive YouTube growth.
- Significant experience running YouTube channels or video publishing businesses at scale.
- Strong understanding of YouTube audience growth, formats, algorithms and monetisation.
- Experience building and managing video production teams.
- Proven ability to develop repeatable video formats and franchises.
- Experience working within a publisher, digital media company or creator‑led media business.
- Strong commercial awareness and experience working with brand partnerships.
- A strategic thinker who understands the future of platform‑native publishing.
- Deep expertise in YouTube content strategy and audience growth.
- A builder who can create teams, systems and formats from the ground up.
- Someone comfortable operating at both a creative and operational level.
- A leader who can collaborate across editorial, creators and commercial teams.
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more…
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed.
YouTube Growth Lead — Strategy, Franchises & Teams employer: Dormont Manufacturing Co
DMG New Media is an exceptional employer, offering a dynamic work environment in the heart of London, where creativity and innovation thrive. With a strong commitment to employee growth, we provide extensive opportunities for professional development, alongside a comprehensive benefits package that includes generous holiday allowances, health support, and discounts. Our inclusive culture fosters collaboration across teams, making it an ideal place for those looking to make a meaningful impact in the evolving landscape of social-first publishing.
StudySmarter Expert Advice🤫
We think this is how you could land YouTube Growth Lead — Strategy, Franchises & Teams
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that showcases your expertise in YouTube strategy and content creation. This will give you an edge and demonstrate your passion for the role.
✨Tip Number 3
Prepare for interviews by researching the company and its current YouTube presence. Be ready to discuss how you can help them grow their channels and what innovative ideas you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at DMG New Media.
We think you need these skills to ace YouTube Growth Lead — Strategy, Franchises & Teams
Some tips for your application 🫡
Show Your Passion for YouTube:When you're writing your application, let your enthusiasm for YouTube shine through! Share your experiences with the platform and how you’ve engaged with content creation or strategy. We want to see that you’re not just familiar with YouTube, but that you genuinely love it.
Tailor Your Application:Make sure to customise your application to highlight your relevant experience in video publishing and team management. Use specific examples that align with the responsibilities listed in the job description. This shows us that you understand what we’re looking for and how you can contribute.
Be Data-Driven:Since data and analytics are key to optimising content performance, include any relevant metrics or achievements from your past roles. Whether it’s audience growth or successful campaigns, we want to see how you’ve used data to drive results in your previous work.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your YouTube Inside Out
Before the interview, dive deep into YouTube's latest trends, algorithms, and audience behaviours. Familiarise yourself with successful channels and formats that resonate with viewers. This knowledge will help you demonstrate your expertise and show that you're ready to lead DMG New Media's YouTube strategy.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and managed teams in previous roles. Highlight your experience in developing repeatable video formats and franchises. Be ready to discuss how you can create a high-performing team at DMG New Media and establish effective workflows for YouTube production.
✨Bring Data to the Table
Since data and analytics are crucial for optimising content performance, come prepared with insights from your past experiences. Discuss how you've used data to drive growth and retention on YouTube or similar platforms. This will show that you understand the importance of metrics in shaping a successful strategy.
✨Connect the Dots Across Platforms
DMG New Media is looking for someone who can integrate short-form social content with long-form YouTube programming. Think about how you've successfully bridged different platforms in the past and be ready to share your ideas on leveraging DMG’s social footprint to enhance YouTube growth.
