At a Glance
- Tasks: Manage and grow high-profile YouTube channels, creating engaging content that resonates with audiences.
- Company: Join Hasbro, a leader in play and creativity, with a vibrant team culture.
- Benefits: Enjoy competitive pay, health benefits, flexible work options, and opportunities for skill development.
- Other info: Dynamic role with excellent career growth potential in a fun, creative environment.
- Why this job: Shape legendary play experiences and connect with millions through innovative content strategies.
- Qualifications: Experience managing large YouTube channels and a passion for kids' and family content.
The predicted salary is between 50000 - 65000 £ per year.
We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
As one of our YouTube Channel Managers, you will be responsible for the operation and growth of several high‑profile YouTube channels, representing key priority brands across 40M+ subscribers and 400M+ monthly views. You will lead the development and execution of a comprehensive YouTube strategy, focusing on long‑term channel growth, audience engagement, and brand alignment.
This position is located within our Hasbro Entertainment division, based at our Capper Street offices in London, UK, and follows a hybrid working model, with required in‑office presence on Tuesdays, Wednesdays, and Thursdays, while offering flexibility for remote work on Mondays and Fridays.
The ideal candidate will have a strategic mindset with a strong analytical foundation, using data and performance insights to drive decisions, shape content direction, and continuously optimise channel growth. This role requires a proven track record of managing large‑scale YouTube channels, a genuine passion for kids’ and family content, and the ability to translate audience and performance data into content strategies that resonate.
The YouTube Channel Manager will be expected to continuously monitor the competitive landscape, translating insights into refined content strategies that keep Hasbro’s channels ahead of industry benchmarks.
Key Responsibilities- Content Strategy & Programming: Develop and implement a comprehensive content programming strategy across YouTube channels and multiple territories, closely aligning with both brand and audience needs. Own and manage the content calendar, ensuring a consistent publishing cadence and that high‑quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
- Content Optimisation & SEO: Oversee the optimisation of titles, descriptions, metadata, tags, and thumbnails to maximise click‑through rates, search visibility, and overall channel performance.
- Data, Automation & Performance: Utilise YouTube Analytics, automation tools, and third‑party platforms to continuously test content approaches, measure performance, and pivot strategy based on results. Leverage AI tools to support workflow efficiency, content testing, and performance analysis, ensuring data‑driven decisions are made quickly and efficiently to drive channel growth.
- Cross‑Functional Collaboration: Work closely with cross‑functional teams, including Production, Marketing, Product Development, and Brand Management, to align YouTube strategies with broader business objectives.
- Stakeholder Communication: Present detailed and contextualised reports on channel performance, growth strategies, and key insights to stakeholders, ensuring transparency and alignment on objectives.
- Audience & Competitive Insights: Continuously monitor and analyse competitor channels and other market trends, using insights to refine Hasbro’s channel management and creative strategies, ensuring we maintain a competitive edge.
- Trend & Format Innovation: Proactively spot emerging content trends and platform formats, translating them into new ideas for channel programming. Identify creative ways to repackage and extend existing content to maximise reach and relevance across audiences.
- Insights‑Led Content Development: Work closely with production teams to develop original content, providing theme and format recommendations grounded in audience insights, content trends, and channel performance data.
- Proven Track Record: Demonstrated success managing large‑scale YouTube channels, with measurable outcomes in channel growth, audience development, and content performance. Strong understanding of YouTube’s platform, algorithms, and best practices.
- Platform & Analytics Proficiency: Deep understanding of all YouTube features, including advanced analytics and third‑party measurement platforms (e.g., Tubular Labs). Familiarity with design and editing tools such as Adobe Photoshop and Premiere Pro is an advantage.
- Strategic & Analytical Thinker: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple, actionable growth strategies.
- Project & Workflow Management: Strong organisational skills with the ability to manage multiple workstreams simultaneously, balancing content calendar deadlines, cross‑functional dependencies, and territory requirements without losing sight of quality or strategic priorities.
- Creative & Trend‑Led: Pitches new content formats and ideas, spots trends early, and finds creative ways to repackage and extend existing content to serve different audiences and formats.
- Communication: Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders and cross‑functional teams.
- Proactive & Adaptable: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
- Multilingual Advantage: Proficiency in another language is preferred but not required, enhancing the ability to manage channels in multiple regions.
Employees may be eligible for annual and long‑term incentives as part of their overall compensation package including:
- Health & Wellness: Medical, Dental, and Vision Insurance
- Time Off to Recharge: Paid Vacation & Holidays
- Financial Well‑being: Generous 401(k) Match
- Life & Family Support: Paid Parental Leave
- Giving Back: Volunteer & Employee Giving Programs
- Level Up Your Skills: Tuition Reimbursement
- Exclusive Perks: Product Discounts & More!
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
YouTube Channel Manager employer: Dormont Manufacturing Co
At Hasbro and Wizards of the Coast, we foster a vibrant work culture that champions creativity and collaboration, making it an exceptional place for YouTube Channel Managers to thrive. Located in the heart of London, our hybrid working model offers flexibility while ensuring team synergy, and our commitment to employee growth is reflected in our comprehensive benefits package, including health and wellness support, tuition reimbursement, and opportunities for community engagement. Join us to shape legendary play experiences and be part of a passionate team dedicated to innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land YouTube Channel Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
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We think you need these skills to ace YouTube Channel Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
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✨Know Your Digital Tools Inside Out
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At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
