At a Glance
- Tasks: Lead marketing strategies for innovative medical devices across multiple regions.
- Company: Join Johnson & Johnson, a leader in healthcare innovation and inclusivity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and a chance to shape the future of healthcare.
- Why this job: Make a real impact on healthcare by driving the success of groundbreaking treatments.
- Qualifications: 8-10 years in marketing within MedTech or healthcare; strong strategic and collaborative skills.
The predicted salary is between 70000 - 90000 £ per year.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Johnson & Johnson is recruiting for Shockwave Medical Inc. an Associate Director Marketing - North Region, to be located in the United Kingdom.
About MedTech: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that’s pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease? Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.
Position Overview: As Associate Director Marketing for the Region North, you will play a key leadership role in driving the commercial success and sustainable growth of Shockwave Medical across UK, Ireland, Nordics and Benelux regions. You will be responsible for shaping and executing the regional marketing strategy in close alignment with global business objectives, while ensuring strong adaptation to local healthcare systems, regulatory requirements, and reimbursement environments. This role requires strong strategic thinking, the ability to influence across functions, and proven experience developing and executing go‑to‑market strategies in a complex, multi‑country MedTech environment. You will collaborate closely with regional sales leadership, market access, medical affairs, and global marketing teams to support market penetration, product adoption, and patient access. As a senior member of the regional marketing organization, you will also contribute to building people capabilities, robust processes, and effective ways of working that support long‑term growth. This position reports directly to the Region North Sales Director, with a dotted line to International Marketing leadership.
Travel: Regular travel across the North region and occasional international travel required (approximately 60%).
Key Responsibilities:
- Regional Marketing Leadership: Shape and drive the Region North marketing strategy in alignment with global priorities and local market needs. Translate strategic direction into clear regional priorities and execution plans.
- Go‑to‑Market and Portfolio Strategy: Develop and execute regional go‑to‑market strategies across the product lifecycle, from launch readiness to mature portfolio optimization. Use market intelligence, customer insights, and performance data to guide portfolio focus and marketing investment decisions.
- Product Launch Excellence: Lead and coordinate regional product launches across all Region North markets. Ensure strong cross‑functional launch readiness and track post‑launch performance.
- Market Access and Reimbursement: Partner with market access, health economics, and reimbursement teams to support access strategies and value communication.
- Cross‑Functional Collaboration: Build strong partnerships with Sales, Medical Affairs, Regulatory, Supply Chain, Finance, and Global Marketing. Influence outcomes in a matrix organisation through clear communication and alignment.
- External Stakeholder Engagement: Build and maintain strong working relationships with key opinion leaders, healthcare professionals, and relevant clinical stakeholders across the North region. Support Shockwave Medical’s positioning as a trusted partner within the clinical community.
- People Leadership and Capability Building: Provide functional leadership, coaching, and development to future marketing team members as well as sales and marketing coordinators. Contribute to building strong marketing capabilities, processes, and ways of working across the region.
- Governance, Performance, and Compliance: Support regional budget planning, performance tracking, and reporting. Ensure all marketing activities adhere to Johnson & Johnson standards, compliance requirements, and applicable regulations.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field; Master’s degree preferred.
- 8–10+ years of marketing experience within the medical device, MedTech, or healthcare industry, including responsibility for regional or multi‑country initiatives.
- Marketing Expertise: Proven experience developing and executing go‑to‑market strategies and product launches in complex healthcare environments.
- Market Knowledge: Strong understanding of UKI, Benelux and Nordics healthcare systems and reimbursement landscapes.
- Collaboration: Strong interpersonal and influencing skills, with the ability to partner effectively across functions, countries, and geographies in a matrix organization.
- Analytical and Strategic Thinking: Strong business acumen with the ability to translate data and insights into clear strategic direction.
- Languages: Fluency in English required; additional European languages are a plus.
Required Skills: Business Alignment, Business Storytelling, Business Valuations, Customer Intelligence, Data Analysis, Data‑Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go‑to‑Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management.
Preferred Skills: Brand Marketing, Brand Positioning Strategy, Cross‑Functional Collaboration, Inclusive Leadership, Market Research.
Associate Director Marketing (North Region) - Shockwave in Wokingham employer: Dormont Manufacturing Co
At Johnson & Johnson, we pride ourselves on being an exceptional employer that champions innovation and inclusivity in the healthcare sector. Our Wokingham location offers a collaborative work culture where employees are empowered to grow through diverse opportunities in marketing leadership, particularly within our pioneering Shockwave Medical team. With a commitment to employee development and a focus on meaningful contributions to health solutions, we provide a rewarding environment for those looking to make a significant impact in the MedTech field.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director Marketing (North Region) - Shockwave in Wokingham
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We think you need these skills to ace Associate Director Marketing (North Region) - Shockwave in Wokingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
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At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
