Use your knowledge in commercial and marketing strategy as well as your team focus and proactive approach to implement the best commercial and marketing strategy for Sony’s Digital Imaging products, owning the entire product lifecycle for your product portfolio.
You will be responsible for one of Sony’s most successful and exciting product groups - Cameras - where you will maximise sales, profit, brand awareness and purchase consideration in UK & Ireland. Working closely with the Category Marketing Head, you’ll use your analytical skills to set annual budgets and forecasts. From there, you’ll be briefing and motivating sales and brand activation teams to implement category plans, using data-driven insights to adapt strategies that fit the local market.
Responsibilities
- Work with the support of the Category head to develop annual marketing plans that best interpret and execute the Pan-European Product Marketing and Pricing strategies for your territory
- Set yearly budgets and make monthly sales forecasts
- Collaborate with sales & marketing colleagues to compose and optimise product ranges by channel
- Drive best in class product launches in your territory
- Analyse the market, competitors, consumers and sales performance for your product group
- Carry out monthly reporting of your product group’s performance
- Develop marketing initiatives/promotions by channel and execute in the market working closely with Key Account Managers and Brand Activation dept
- Describe marketing assets to support promotions & product launches and brief to Brand Activation/Channel Marketing Managers for execution in store and on-line
- Guide and support KAM’s, CMM’s and BA to deliver best in class in store displays and online execution
- Inform and instruct key stakeholders of pricing, promotions, product info, product supply and distribution strategies
- Prepare and deliver engaging presentations
Qualifications
- A background of product management within a consumer products industry.
- Good commercial understanding, with experience across consumer marketing, and able be compelling and engaging when presenting ideas across all audiences
- Excellent analytical skills and logical approach to problem solving
- Ambitious, entrepreneurial and highly professional
- Fluent in written and spoken English
Equal Opportunity
Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.
Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at AccommodationRequest@eu.sony.com or by mail to: Sony Europe Limited, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required.
