Wealth Marketing & Communications Team Leader

We are seeking a talented individual to join our UK Marketing and Communications team at Marsh. This role will be based in London and is a hybrid role that requires working at least three days a week in the office.

This role is to help create and execute integrated always-on marketing across all delivery channels, with a primary focus on Mercer’s Wealth practice. Reporting to the Marsh UK CMO, this role will be responsible for developing fit for purpose marketing programmes, combining strategy and campaign execution, aligned to UK business and commercial objectives.

The role will lead the Wealth marketing team of 5 direct reports, working with them in the execution of campaigns to support the achievement of clearly articulated KPIs. It will evaluate available delivery channels to determine the optimal mix at the client and campaign levels to deliver tangible ROI.

The role will work with the wider Marsh marketing team to support collaborative go-to-market for Marsh, Marsh Risk and Mercer, ensuring the execution of all aspects of brand activation, including digital lead generation campaigns, demonstrating campaign effectiveness with relevant KPIs.

The UK marketing team is aligned with the business and works in partnership with our client and sales teams in the development and activation of the marketing and communications strategy, generating and nurturing leads for commercial success.

Key Responsibilities:

• Work with relevant business stakeholders across Wealth to understand their areas and client focus, using this insight to create fit for purpose marketing campaigns.
• Build compelling marketing propositions and plans that help position Mercer’s Wealth business in key market segments.
• Work closely with the digital centre of excellence to leverage all aspects of digital marketing to enhance client engagement.
• Build and nurture the Marsh and Mercer brands through social activities and manage the delivery of digital lead generation activity.
• Drive performance excellence through collaboration across the Marsh marketing and communications team.
• Support the sales and consultant teams on leveraging marketing campaigns with clear sales enablement assets.
• Monitor and communicate progress on budget goals at the client and campaign level.
• Ensure best practices are applied and all relevant Marsh policies and applicable laws/regulations are adhered to.
• Build awareness and understanding of the wider marketplace to spot opportunities for timely marketing and PR activity.

What you need to have:

• Experience working in a corporate matrixed marketing environment, with extensive experience across all marketing disciplines.
• Strong relationship building and stakeholder management skills.
• Excellent verbal and written communication skills.
• Strong project management skills, with the ability to prioritise and manage multiple tasks.
• Team-oriented and highly motivated self-starter.
• Flexible approach, thriving on change and innovation.

What makes you stand out?

• Multi-disciplinary marketing delivery.
• Experience of digital marketing as an enabler to maximise commercial success.
• Client centric focus to translate internal proposition into client friendly value adding campaigns.
• Ideally, a background within marketing in a pensions, investments or financial services environment.

Why join our team:

We help you be your best through professional development opportunities, interesting work and supportive leaders. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.