At a Glance
- Tasks: Create and implement data-driven marketing strategies to boost brand awareness and engagement.
- Company: Join Baxi, a leader in sustainable heating solutions with a collaborative culture.
- Benefits: Enjoy 25 days holiday, income protection, pension contributions, and staff discounts.
- Other info: Diverse and inclusive workplace committed to employee empowerment and growth.
- Why this job: Make a real impact in a hands-on role that drives business growth and customer satisfaction.
- Qualifications: Proven marketing experience, strong communication skills, and a proactive mindset.
The predicted salary is between 35000 - 45000 £ per year.
About the Role
Reporting into the Residential B2B marketing manager, the Senior Marketing Executive plays a key role in developing and delivering data-driven, integrated marketing activity that supports the Baxi brand and solutions. You will be responsible for planning, implementing and measuring marketing communications that drive awareness, engagement and conversion, positioning Baxi as a trusted, installer-led and sustainable heating and hot water solutions provider across our residential customer base. This is a hands-on role, working closely with sales, product and training, as well as external partners, to deliver customer-focused, on-trade marketing activity that supports business growth.
On a Daily Basis You’ll Be Responsible For:
- Planning, developing and implementing integrated, installer-led marketing communications strategies and plans that are data and insight driven, meeting customer needs and driving business value.
- Delivering marketing plans and activity across the full marketing mix including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, training support, telemarketing, video and market research.
- Monitoring, evaluating and reporting on the effectiveness of marketing activity to drive brand awareness, installer engagement and conversion, using data and insight to recommend future activity.
- Ensuring consistent, accurate and compelling Baxi brand representation across all internal and external communications.
- Building strong relationships with key internal stakeholders (sales, training, product, customer support) and external partners to deliver joined-up, focused marketing plans.
- Ensuring all marketing activity complies with legal, technical, corporate and GDPR requirements.
- Managing external agencies and suppliers to ensure marketing activity is delivered to the required quality, on time and within budget.
- Managing and administering marketing budgets in line with company policies, including monitoring spend, invoice matching and accruals.
- Managing marketing projects end-to-end, working closely with stakeholders to gain input and approvals, track progress, escalates risks and clearly communicate results.
- Developing a deep understanding of customer segments, championing the voice of the installers to reduce pain points and maximise key moments across the customer journey.
- Maintaining a strong understanding of the residential heating marketplace, installer behaviours and competitive landscape to inform effective, differentiated marketing communications.
About You
To be successful in this role, you’ll bring:
- Proven experience within a marketing role, with a track record of delivering data-driven, targeted marketing plans, ideally within an installer-led or on-trade environment.
- Strong written communication skills, with the ability to create clear, engaging and focused communications and content.
- A commercial mindset with strong analytical capability to support sales performance, installer conversion and revenue growth.
- Excellent communication skills, with the ability to build relationships and influence stakeholders at all levels, including sales teams and field-based roles.
- Strong project management skills, with the ability to manage multiple campaigns, stakeholders and priorities to agreed deadlines.
- Analytical thinking, with the ability to interpret data and insight and translate this into actionable recommendations.
- A proactive, self-motivated approach, with the ability to work both autonomously and collaboratively within a team.
- Exceptional organisational skills and attention to detail.
- Ideally a professional marketing qualification (e.g. CIM).
What We Offer
Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.
Equal Opportunity
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
Senior Marketing Executive in Warwick employer: Dormont Manufacturing Co
Baxi is an exceptional employer that prioritises employee growth and development within a collaborative and inclusive work culture. With a strong focus on data-driven marketing strategies, employees are empowered to make impactful contributions while enjoying a comprehensive benefits package, including generous holiday allowances and a commitment to diversity and inclusion. Located in a dynamic industry, Baxi offers unique opportunities for career advancement and the chance to be part of a trusted brand in sustainable heating solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in Warwick
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in Warwick
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
