At a Glance
- Tasks: Lead product marketing strategies and build high-performing teams in a dynamic global environment.
- Company: Join Wood Mackenzie, a leader in energy data and analytics, under new Private Equity ownership.
- Benefits: Flexible working arrangements, hybrid model, and opportunities for professional growth.
- Other info: Collaborate globally with diverse teams and contribute to a culture of excellence.
- Why this job: Make a significant impact on the energy market with innovative AI-driven solutions.
- Qualifications: Senior leadership experience in product marketing within data or SaaS industries required.
The predicted salary is between 70000 - 90000 £ per year.
Role Purpose
Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. We now have an exciting opportunity for someone to join the global Marketing Leadership Team as the VP, Head of Product Marketing. We are looking for someone who thrives within a fast‑paced, dynamic global business and who has a keen focus on delivering results and building high performing teams. We are looking for someone with a background in energy who is a senior strategic and visionary leader, responsible for defining, championing and operationalising WoodMac’s product narratives across all verticals, solutions, and platforms. You will ensure we articulate the value of our products and data, including next‑generation AI workflow‑based solutions, with clarity, commercial impact, and customer insight. This role is critical to driving our next phase of growth, requiring a leader with a deep understanding of the energy market, of how to tell a differentiated data value story, and ensure every commercial team is armed with the critical insights on our customers, product solutions and superpowers to enable them to win. This role sits on the Marketing Leadership team reporting to the CMO. The successful candidate will also be part of the Wood Mackenzie Extended Leadership Team (top 100 leaders across the business) that is run by the CEO. The direct reports for this role are currently based in London, Boston, Singapore and Edinburgh and this role will engage with the wider Marketing teams and stakeholders across the globe.
Main Responsibilities
- Defining our audience: Work closely with Sales, Segment leadership & Growth Marketing to define ICPs and build out personas and workflows for each of them. Ensure customer insights and activity feedback continue to shape the narratives, segmentation and use case value propositions.
- Product narratives, positioning & messaging: Own the end‑to‑end development of persona‑based, vertical‑aligned messaging frameworks, incorporating workflows, customer JTBD, challenges and value outcomes. Embed WoodMac’s brand positioning and superpowers across all product lines, along with financial impact messaging.
- ARR growth support: Equip Sales with strong product and data narratives, playbooks, Sales plays, objection handling, case studies, competitive intelligence and core value messaging that will lead to successful commercial outcomes. Translate technical capabilities into revenue‑ready value stories for new logo, upsell and cross‑sell opportunities.
- Product & solution launches: Lead the GTM launch strategy in support of the product roadmap to ensure successful delivery of new product launches, enhancements, platform & AI capability developments, and product/platform migrations and sunsets.
- AI Solutions: Partner with the AI Solutions team, translating workflow applications and forward‑deployed engineering developments into compelling value proposition and market‑ready narratives. Define differentiated positioning for AI‑driven tools, and support AI Solutions pilots and proof‑of‑value engagements with customers.
- Pricing & Packaging: Support new strategies for bundling data and insight aligned to customer workflow and build out supporting value hypothesis.
- Embrace AI internally: Look at opportunities to use AI across tools, tech, data and content development to better understand our customers and competitors.
- Team Leadership: Build, manage and coach a high‑performing global team, fostering a culture of excellence, collaboration, and innovation to meet the demands of a high‑growth company under PE ownership.
About You
To be successful in this role you’ll have proven senior leadership experience in product marketing within a data, SaaS, AI, or analytics‑led organisation. You will also have experience of working in the energy and/or natural resources industry. You will have:
- Demonstrable experience in Marketing
- A growth mindset and solid strategic thinking
- Experience of working within a B2B environment
- Strong communication, presentation, story‑telling and writing skills
- Expertise in GTM strategy, segmentation, ICP development, positioning, and value messaging
- Experience partnering with technical, engineering or AI/ML teams to commercialise complex technology
- Strong analytical skills and comfort working with ARR, pipeline, buying signals and performance dashboards
- Strong command of verticalised GTM models, customer workflows and JTBD frameworks
- Excellent interpersonal skills and ability to influence and engage peers
- Demonstrated experience of stakeholder management
- Experience working autonomously within a matrix organisation
- Experience leading globally distributed teams.
- Project and budget management skills and attention to detail
Working Expectations
We are a hybrid working company and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment, but this may be subject to change in the future. While this is expected to be a full‑time role, flexible working arrangements will be considered. Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
Vice President - Head of Product Marketing employer: Dormont Manufacturing Co
Wood Mackenzie is an exceptional employer, offering a dynamic and fast-paced work environment that fosters innovation and collaboration. With a strong focus on employee growth, the company provides opportunities for leadership development within a global team, while also embracing flexible working arrangements to accommodate diverse needs. Located in key cities such as London, Boston, Singapore, and Edinburgh, employees benefit from a rich cultural exchange and the chance to contribute to impactful projects in the energy sector.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President - Head of Product Marketing
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
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We think you need these skills to ace Vice President - Head of Product Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
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✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
