We are seeking a talented UX Writer to join our dynamic, cross-functional product creative team. You will collaborate closely with experts in CX, UX, UI, Research, and Service Design.
This is an exciting role where you will script and shape the customer experience in response to both customer and business needs. You’ll play a vital role in defining our internal content strategy, influencing user experience, and evolving the tone and content for our diverse client portfolio.
What you’ll be doing
- UX Writing & Content Design for E-commerce Platform Enhancement
- Contribute to UX writing and content design for client websites.
- Collaborate seamlessly with UX, UI, and Product teams on platform improvements using collaborative design tools (e.g., Figma) and Agile workflows.
- Ensure design alignment of copy within digital products through close partnership with design and product teams.
- Proactively identify and execute value‑add strategic projects aligned with platform objectives.
- Contribute to content optimization efforts to enhance user experience and site performance.
- Web Copywriting for Launches & Campaigns
- Develop compelling, customer‑centric website copy for new vehicle launches and significant vehicle updates.
- Integrate key considerations such as customer experience, SEO best practices, accessibility standards, established tone of voice, and the holistic customer journey.
- Collaborate closely with external agency partners on marketing‑led launch projects.
- Partner with UI teams to ensure copy seamlessly integrates with visual elements via collaborative design tools (e.g., Figma).
- Produce engaging and creative copy for client Customer Service Department campaigns and initiatives.
- Develop copy tailored for multiple channels, including website content, CRM communications (e.g., email marketing), and social media platforms.
- Ensure all creative copy aligns with the client’s brand voice and marketing objectives for customer service initiatives.
What we want from you
- Proven experience in UX writing/content design for complex projects or large‑scale businesses.
- Ability to translate complex information into clear, concise, and user‑friendly copy.
- Strong understanding of e‑commerce principles and user journeys.
- Demonstrated experience in marketing copywriting.
- Excellent writing and editing skills, with the ability to write both short and long‑form copy, as well as scripting for conversational user interfaces.
- Experience creating copy options for research and interpreting results.
- Adaptable tone for different clients and customers, with the ability to work independently or seek help when needed.
- Working knowledge of design processes and general UX principles.
- Strong communication and organizational skills, with the ability to present to all levels within an organisation.
- Confidence to challenge peers and stakeholders and champion improvements.
- Native‑level English proficiency in speaking and writing.
- Proven copywriting skills across creative marketing campaigns.
- Experience writing for diverse digital channels (website, email, social media).
- Ability to adapt writing style for different campaign objectives and target audiences.
- Understanding of customer service messaging and brand loyalty.
Desirable Attributes
- Understanding of SEO and accessibility best practices.
- Passion for a broad range of copy disciplines.
- Experience in e‑commerce, B2B, or B2C.
- Bachelor’s degree in English, Communications, Journalism, Marketing, or equivalent work experience.
What we can offer you
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Permanent only
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on core values
Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human‑centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation and advocate for bold solutions that push our thinking to be better than yesterday.
Equal Opportunity Employer
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
