At a Glance
- Tasks: Manage and grow our DailyMailUK and ThisIsMoney Instagram and TikTok accounts with engaging content.
- Company: Join a dynamic media company focused on innovative social media strategies.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and access to onsite health services.
- Other info: Inclusive workplace culture with excellent career development opportunities.
- Why this job: Be at the forefront of social media trends and make an impact with your creativity.
- Qualifications: Experience in growing social media accounts and understanding viral content.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking to hire an experienced Social Media Manager to run our DailyMailUK and ThisIsMoney Instagram and TikTok accounts day-to-day, turning news and money stories into high‑performing social content. This is a hands‑on role focused on posting, packaging and scaling content. We want someone who understands what works on social media, has grown accounts before, and can consistently deliver reach, engagement and followers.
Main Responsibilities
- Run daily output
- Publish across Instagram and TikTok - Reels, TikToks, carousels and statics
- Package stories for social
- Turn news and money stories into scroll‑stopping posts with strong hooks and clear angles
- Drive growth
- Focus on followers, reach and engagement - and improve performance over time.
- Move fast
- React to breaking news, trends and viral moments.
- Optimise content
- Know what works on each format and platform - and adjust accordingly.
- Use data and report on performance
- Track analytics, report on performance and identify what’s working - then double down on it.
Person Specification
- Proven experience growing Instagram and/or TikTok accounts
- Strong understanding of viral content - hooks, formats, pacing
- Experience creating Reels, TikToks, carousels and static posts
- Understands platform algorithms and audience behaviour
- Comfortable analysing and reporting on performance data
- Fast, reactive and comfortable in a high‑output environment
- Journalism background not required
Package Description
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more…
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Social Media Manager employer: Dormont Manufacturing Co
As a Social Media Manager at our London office, you will thrive in a dynamic and inclusive work environment that prioritises employee growth and well-being. With a comprehensive benefits package that includes increasing holiday entitlement, access to an onsite gym, and a commitment to diversity, we empower our team to excel while enjoying a healthy work-life balance. Join us to make a meaningful impact on our social media presence and be part of a forward-thinking company that values innovation and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own Instagram and TikTok accounts are looking sharp. Show us you know how to create engaging content that gets noticed.
✨Tip Number 2
Network like a pro! Connect with other social media managers and industry folks on LinkedIn. Join relevant groups and engage in conversations. You never know who might have the inside scoop on job openings!
✨Tip Number 3
Be ready to showcase your skills! Prepare a portfolio of your best social media work. Highlight any accounts you've grown and the strategies you used. This will help us see what you can bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to go directly to the source. Don’t miss out!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Off Your Social Skills:When you're applying for the Social Media Manager role, make sure to highlight your experience with Instagram and TikTok. Share specific examples of accounts you've grown and the strategies you used to boost engagement and reach.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. We want to see how you can turn news stories into scroll-stopping content!
Be Data-Driven:Since this role involves tracking analytics and reporting on performance, include any relevant experience you have with data analysis. Show us how you've used insights to improve social media performance in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in Instagram and TikTok. Familiarise yourself with the latest trends, popular formats, and what makes content go viral. Bring examples of successful posts you've created or managed to showcase your understanding.
✨Showcase Your Analytical Skills
Be prepared to discuss how you track and analyse performance data. Have specific metrics ready that demonstrate your ability to grow accounts and improve engagement. This will show that you not only create content but also understand its impact.
✨Prepare for Rapid Response Scenarios
Since the role requires reacting quickly to breaking news and trends, think of examples where you’ve successfully done this in the past. Be ready to discuss how you would approach a current event or trending topic during the interview.
✨Bring Your Creative Ideas
Think about innovative content ideas that could work for DailyMailUK and ThisIsMoney. Presenting fresh concepts during your interview can set you apart and demonstrate your proactive approach to content creation.
