At a Glance
- Tasks: Lead our Instagram and TikTok accounts, creating engaging social content from news stories.
- Company: Join a dynamic media company with a focus on innovation and creativity.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and access to onsite health services.
- Other info: Inclusive workplace culture with excellent career development opportunities.
- Why this job: Make an impact by turning trending stories into viral content and grow your social media skills.
- Qualifications: Experience in growing social media accounts and understanding of viral content.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking to hire an experienced Social Media Manager to run our DailyMailUK and ThisIsMoney Instagram and TikTok accounts day-to-day, turning news and money stories into high‑performing social content. This is a hands‑on role focused on posting, packaging and scaling content. We want someone who understands what works on social media, has grown accounts before, and can consistently deliver reach, engagement and followers.
Main Responsibilities
- Run daily output
- Publish across Instagram and TikTok - Reels, TikToks, carousels and statics
- Package stories for social
- Turn news and money stories into scroll‑stopping posts with strong hooks and clear angles
- Drive growth
- Focus on followers, reach and engagement - and improve performance over time.
- Move fast
- React to breaking news, trends and viral moments.
- Optimise content
- Know what works on each format and platform - and adjust accordingly.
- Use data and report on performance
- Track analytics, report on performance and identify what’s working - then double down on it.
Person Specification
- Proven experience growing Instagram and/or TikTok accounts
- Strong understanding of viral content - hooks, formats, pacing
- Experience creating Reels, TikToks, carousels and static posts
- Understands platform algorithms and audience behaviour
- Comfortable analysing and reporting on performance data
- Fast, reactive and comfortable in a high‑output environment
- Journalism background not required
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more…
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Social Media Growth Lead: Instagram & TikTok employer: Dormont Manufacturing Co
Join a dynamic team at our London office, where creativity meets opportunity in the fast-paced world of social media. As a Social Media Growth Lead, you'll benefit from a supportive work culture that prioritises employee growth, offering 25 days of holiday that increase with tenure, a comprehensive benefits package, and access to wellness resources like an onsite gym and health clinics. We are committed to fostering an inclusive environment that values diversity, making this an excellent place for passionate individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Growth Lead: Instagram & TikTok
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own Instagram and TikTok accounts are looking sharp. Show us you know how to create engaging content that gets noticed.
✨Tip Number 2
Network like a pro! Connect with other social media enthusiasts and professionals in the industry. Attend events or join online groups where you can share ideas and learn from others. You never know who might help you land that dream job!
✨Tip Number 3
Be ready to showcase your skills! Prepare a portfolio of your best work, including examples of posts that went viral or significantly boosted engagement. This will give us a clear idea of what you can bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team. Don’t miss out on this opportunity!
We think you need these skills to ace Social Media Growth Lead: Instagram & TikTok
Some tips for your application 🫡
Show Off Your Social Skills:Make sure to highlight your experience with Instagram and TikTok in your application. We want to see how you've grown accounts before, so share specific examples of your successes and the strategies you used!
Be Creative with Your Content:Since this role is all about turning news into engaging social content, don’t be shy! Include some ideas or concepts for posts that could work well on our platforms. Show us your creativity and understanding of what makes content pop!
Data is Key:We love numbers! When you apply, mention how you've tracked performance and used analytics to improve engagement and reach. This shows us you're not just about posting but also about optimising for success.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in Instagram and TikTok. Familiarise yourself with the latest trends, popular formats, and what makes content go viral. This will show that you’re not just a user but someone who understands the mechanics behind successful social media growth.
✨Showcase Your Success Stories
Prepare to discuss specific examples of how you've grown social media accounts in the past. Bring data and metrics to back up your claims. Highlight the strategies you used, the challenges you faced, and how you overcame them. This will demonstrate your hands-on experience and results-driven mindset.
✨Be Ready to Think on Your Feet
Since the role involves reacting to breaking news and trends, practice thinking quickly about how you would package a current event into engaging content. During the interview, they might ask you to brainstorm ideas on the spot, so be prepared to showcase your creativity and agility.
✨Understand the Importance of Analytics
Make sure you can talk about how you track performance and use analytics to inform your content strategy. Be ready to discuss tools you’ve used for reporting and how you’ve adjusted your approach based on data insights. This shows that you’re not just creative but also analytical, which is crucial for driving growth.
