At a Glance
- Tasks: Lead SEO strategies for Adobe Acrobat, enhancing visibility and driving organic traffic.
- Company: Join Adobe, a leader in creative software with a commitment to innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a company that values diversity and creativity.
- Why this job: Shape impactful content strategies and collaborate with diverse teams in a dynamic environment.
- Qualifications: 5+ years of SEO experience and expertise in tools like SEMRush and Google Search Console.
The predicted salary is between 55000 - 65000 £ per year.
The Opportunity
Adobe is in search of an EMEA SEO Manager to oversee organic search efforts for Adobe Acrobat content strategy. We are dedicated to unlocking growth opportunities, refining content strategy, and ensuring that Acrobat remains the go-to solution for photo and imaging workflows. This role blends SEO strategy, content optimisation, content creation, and analytics to enhance search visibility and drive meaningful engagement. As part of our team, you’ll play a key role in shaping SEO-led content strategies that align with customer intent, search, and industry trends, and Adobe’s broader marketing goals. You will collaborate with marketing and product teams and ensure the strategies align with the team and business big bets.
What you will do
- Develop and implement a content-focused SEO strategy for Adobe Acrobat to enhance visibility and drive organic traffic growth.
- Conduct deep keyword research and search intent analysis, using tools like SEMRush, Adobe Analytics and Google Search Console, to inform content decisions.
- Identify and execute LLM/GEO optimizations, ensuring Acrobat content adapts to new search landscapes.
- Improve current content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies.
- Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.
- Develop data-led hypotheses to refine content structure, search intent alignment, and optimise for long-term visibility.
- Analysing SEO performance, identifying key trends, reporting on impact, and spotting opportunities to grow content efforts.
- Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts.
What you will need
- 5+ years of SEO experience, with a strong focus on content strategy SEO.
- Expertise in SEO tools like SEMRush, Google Search Console, and content optimisation platforms.
- Strong analytical approach, with experience using SEO analytics to craft content strategies and measure impact.
- Experience developing SEO-friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel.
- Speaking German and other EU language a plus.
- Ability to analyse keyword trends, forecast performance, and report on core SEO metrics.
- Strong interpersonal and communication skills—comfortable presenting SEO insights and recommendations across teams.
- Having previous content writing and editorial experience is a plus.
Adobe is an equal opportunity employer. We hire dedicated individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.
SEO Manager, EMEA employer: Dormont Manufacturing Co
Adobe is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation. As an EMEA SEO Manager, you will benefit from collaborative opportunities with diverse teams, access to cutting-edge tools, and a commitment to employee growth through continuous learning and development. Located in a vibrant environment, Adobe prioritises inclusivity and values the contributions of every individual, ensuring that you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager, EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager, EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
