At a Glance
- Tasks: Optimise websites for search engines and AI platforms, ensuring top rankings and visibility.
- Company: Join a forward-thinking company that values innovation and collaboration.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on continuous learning and development.
- Why this job: Make a real impact in the digital landscape while working with cutting-edge technology.
- Qualifications: Experience in SEO and AEO, with a strong analytical mindset.
The predicted salary is between 30200 - 41267 £ per year.
About the Role
Reporting to the Manager- Web Experience Optimization, the SEO/AEO Specialist reviews our websites to ensure they win across all primary search engines and AI platforms. They conduct technical audits to identify issues with crawlability, indexability, and speed, helping our sites stay competitive and ready for both traditional bots and new AI crawlers. Working within the Manager’s strategy, the Specialist performs data-driven keyword research and content reviews to find search trends and fill knowledge gaps. They apply E-E-A-T principles, Natural Language Processing and Entity Optimization to ensure our brand earns top rankings and AI citations. They also build and manage Schema markup to label our data, making it easy for engines like Bing and ChatGPT to trust our content. Partnering with Product, Design, and MarTech, they deploy scalable improvements that keep our sites healthy and help the brand grow. Success means getting the right people to our site so they become customers and bring in revenue. We track progress by winning more market share in both regular and AI search, driving organic growth, and making sure our sites work perfectly for both people and bots.
Key Responsibilities & Duties
- Technical Site Health & Engineering
- Audit and optimize site backend infrastructure (JavaScript, CSS, HTML, sitemaps, robots.txt files, hreflang and canonical tags etc.)
- Resolve crawling, indexing, rendering and performance issues
- Manage Structured Data
- Work with the Product Owner to build/prioritize backlogs for MarTech teams
- Content & Answer Optimization (AEO)
- Conduct periodic content audits
- Apply NLP, Entity Optimization, Topic Clustering, and E-E-A-T
- Develop optimization guides
- Track AI citations
- Optimize for conversational intent and semantic search
- Implement and maintain internal linking strategies to strengthen topic clusters, improve crawlability, and signal content relationships to search engines and AI models
- Analytics, Measurement & Reporting
- Track and report on SEO/AEO health using the KPIs set by the Manager, WEO
- Work with Analytics to build and manage dashboards that track growth and AI citations
- Measure ‘before and after’ results to show exactly how much traffic and visibility our technical and content optimizations gained
- Analyze data to find performance issues or content gaps, then suggest evidence-based ideas for the experiment backlog
- Cross-Functional Collaboration
- Collaborate with Product Owner, Design/UX, Brand, Content, MarTech, and Analytics to align search goals, fixes, priorities and reporting
- Ensure WCAG compliance
- Facilitate cross-departmental SEO/AEO knowledge-sharing initiatives
- Partner with CRO Specialist to ensure experiments maintain SEO / AEO integrity
- Enablement & SEO/AEO-Driven Culture
- Create SEO/AEO playbooks
- Coach content authors on writing intent-driven, SEO/AEO-ready content
- Deliver training sessions to build SEO/AEO awareness across marketing teams
- AI Search Research & Innovation
- Conduct market, competitor, and trend research
- Monitor emerging AI Search platforms and track shifts in LLM behavior
- Test new AEO tactics
- Surface findings and recommendations to the Manager for roadmap consideration
Required Qualifications
- Bachelor’s degree in Digital Marketing, Computer Science, Data Analytics, or related field
- 3+ years of hands‑on experience in SEO, with early experience in AEO for high‑authority sites
- Proven track record of executing technical and content optimization initiatives that delivered measurable traffic and visibility improvements
- Experience applying E-E-A-T to build brand credibility
- Strong knowledge of Core Web Vitals, Structured Data (JSON‑LD), and bot/AI model behavior (crawling/indexing)
- Practical HTML/JavaScript/CSS knowledge to troubleshoot front‑end rendering and communicate with engineering
- Experience using NLP, Entity Mapping, and Topic Clustering to establish domain authority
- Proficiency in keyword/prompt research, intent mapping, and metadata optimization for “people‑first” search
- Proficiency in Adobe Analytics and GA4 to evaluate complex datasets
- Strong experience with Screaming Frog, PageSpeed Insights, Google Search Console, and Chrome DevTools for technical auditing
- Hands‑on experience with SEMrush, Conductor, and Enterprise CMS environments
- A disciplined, data‑backed approach to ROI targets
- Skilled in creating technical playbooks and leading internal workshops
- Comfortable with ambiguity and evolving best practices in AI search
- Proactive commitment to staying current with SEO/AEO trends and platform changes
- Ability to collaborate with Product, CRO, Design/UX, Brand, Analytics, Content, and MarTech teams
- Ability to work closely with a Manager, contributing insights and recommendations while executing against agreed priorities
- Fluent in English
Salary Range
30,200 GBP to 41,267 GBP
Location
London (Fitzroy Square), GBR
Equal Opportunity Employer
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
SEO/AEO Specialist employer: Dormont Manufacturing Co
Wiley is an exceptional employer located in the vibrant Fitzroy Square, London, offering a dynamic work culture that fosters collaboration and innovation. As an SEO/AEO Specialist, you will benefit from a supportive environment that prioritises employee growth through training and development opportunities, while also being part of a forward-thinking team that embraces the latest trends in digital marketing and AI. With a commitment to diversity and inclusion, Wiley ensures that all employees feel valued and empowered to contribute to the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land SEO/AEO Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the SEO/AEO space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio showcasing your SEO/AEO work. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in SEO and AI search. Be ready to discuss how you’ve tackled challenges in the past and how you can bring value to our team at StudySmarter.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace SEO/AEO Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO/AEO Specialist role. Highlight your relevant experience, especially in technical audits and keyword research, to show us you’re the right fit for the job.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples of how you've applied E-E-A-T principles or improved site performance in previous roles. We love seeing real results!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you're passionate about SEO and AEO, and how your background aligns with our goals at StudySmarter. Keep it engaging and personal!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your SEO Basics
Before the interview, brush up on your SEO fundamentals. Understand key concepts like crawlability, indexability, and E-E-A-T principles. Being able to discuss these topics confidently will show that you’re not just familiar with the jargon but can apply it practically.
✨Showcase Your Technical Skills
Be prepared to discuss your experience with technical audits and tools like Screaming Frog or Google Search Console. Bring examples of how you've resolved issues related to site performance or structured data. This will demonstrate your hands-on expertise and problem-solving abilities.
✨Data-Driven Mindset
Highlight your ability to analyse data and derive actionable insights. Discuss specific KPIs you've tracked in previous roles and how your optimisations led to measurable improvements. This will illustrate your analytical skills and commitment to driving results.
✨Collaboration is Key
Since this role involves working with various teams, be ready to share examples of successful cross-functional collaborations. Talk about how you’ve partnered with product, design, or marketing teams to achieve common goals. This will show that you can work well in a team-oriented environment.
