Senior UX/UI Designer

Senior Product Designer (UX/UI) wanted to join our dynamic team at our central London office on a permanent basis. We are seeking a passionate and talented Senior Product Designer (UX/UI) to join our dynamic team in London. This hybrid role is ideal for a highly skilled individual who excels in best‑in‑class user experience and user interface design and is eager to craft exceptional digital experiences that drive engagement and conversion. You will be at the forefront of digital design, problem solving with user‑centricity at the core, and working collaboratively within a cross‑functional team to craft delightful and impactful solutions for a diverse range of projects. Please note that this job is a full‑time permanent position in London.

What you’ll be doing:

• Collaborating closely with UX/UI Leads, Content Designers, Product Managers, Developers and clients as part of the product design process.
• Taking creative direction from Principals/Leads to develop forward thinking concepts and deliver visionary design direction, creating beautifully crafted, ‘North Star’ experiences which exceed expectations.
• Proactively elevating experiences by collaboration with the content team to identify content gaps and ways to uplift what we have today to push the boundaries beyond reuse.
• Utilizing user research and insights to propose data driven decisions to instil confidence in stakeholders, and advocate continuous improvement, through user testing, iterative design, and feedback integration.
• Presenting solutions clearly and persuasively to experience deficiencies and business needs, alongside effectively communicating agile project status and updates to internal and client team members.
• Planning and conducting user research to better understand user behaviors and motivations, including usability testing to help identify any usability issues before the product or service is launched.
• Demonstrating expertise in delivering artefacts including competitor benchmarking, site maps, heuristic evaluations, wireframes, Figma designs, and prototypes, confidently preparing deliverables for handoff to developers, clients and partners.
• Investigating how existing products work or how services are used to input into solution feasibility, collaborating seamlessly with a multi‑disciplinary team.
• Bringing in‑depth knowledge of design systems and tokenisation to progress and adhere to user centred design practices, conversion principles, and accessibility standards.
• Staying up to date with the latest design trends, tools, technologies and AI capabilities to ensure we are producing digital experiences at the forefront of the industry.

What we want from you:

• Extensive experience in product design (UX/UI) roles, to fulfil the level of expertise expected, supported by a university degree (or equivalent) in the relevant field, bringing the foundational knowledge required.
• Breadth of experience in e-commerce or complex journeys.
• Proven ability to work autonomously and lead design within complex, fast‑paced environments, often with incomplete or evolving requirements.
• Strong experience in stakeholder management, with the ability to challenge, influence, and align senior stakeholders across disciplines.
• Demonstrated ability to frame problems, define opportunities, and shape product direction, not just respond to briefs.
• Proven ability to operate as a true end‑to‑end product designer, seamlessly transitioning between UX strategy, interaction design, and high‑fidelity UI execution without loss of quality.
• Confident working across a variety of clients, sectors, and problem spaces, quickly building domain understanding and adapting approach to different levels of design maturity and stakeholder expectations.
• Comfortable operating within BAU and retained delivery models, balancing pace and quality while managing multiple workstreams, priorities, and stakeholders.
• Strong experience working with complex, tokenised design systems, with a deep understanding of component architecture including variants, properties, and scalable design patterns.
• Solid understanding of responsive design principles and behaviour logic, ensuring consistent and high‑quality experiences across devices and platforms.
• Advanced proficiency in Figma, with the ability to create scalable, well‑structured design files that support collaboration, handover, and systemisation.
• Experience working across multiple brands and visual identities, with the ability to adapt design approach while maintaining consistency, quality, and alignment to brand guidelines.
• Ability to produce high‑quality supporting design artefacts beyond core product UI, including prototypes, presentations, and visual assets (e.g. release notes, comms materials) to support stakeholder alignment, internal communication, and user research.
• Expertise in translating user research and data into actionable insights, driving informed design decisions and building stakeholder confidence.
• Strong communication and storytelling skills, with the ability to clearly articulate design rationale, trade‑offs, and recommendations.
• Deep understanding of accessibility standards, conversion principles, and user‑centred design best practices.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more. Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human‑centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.