At a Glance
- Tasks: Lead social media strategies for a major European fashion brand and drive impactful content.
- Company: Join Burson, a global leader in communications and creativity.
- Benefits: Enjoy professional development, mentorship, and a vibrant, inclusive culture.
- Other info: Dynamic agency environment with opportunities for growth and collaboration.
- Why this job: Shape the future of fashion brands through innovative social strategies.
- Qualifications: 8+ years in social media strategy, especially in fashion or lifestyle.
The predicted salary is between 60000 - 80000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry‑leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
More about the role: We are looking for an experienced Associate Director level Social & Content lead to work in the Brand division of our Brand, Sport and Entertainment team. This pivotal role will lead the social and content strategy for a major European fashion brand, driving impactful style narratives and engagement across social. We seek someone with a creative, culture first mindset who is passionate about evolving social platforms and content formats.
You will have the ability to flex to lead on influencer work streams as well as social, collaborate with PR specialists, partner with clients, with focus channels of Instagram, TikTok, and YouTube.
What you’ll do:
- Architect and lead culture led social media and content strategies, ensuring direct alignment with clients’ unique value propositions, brand objectives, and diverse target audience aspirations.
- Drive the ideation, planning, and oversight of platform‑native social content, collaborating closely with our studio team on visual direction, templates, and dynamic asset development for key channels.
- Lead the execution of social & content strategy as well as elements of influencer execution, developing cohesive campaigns that amplify brand messages and resonate culturally through earned media and authentic partnerships.
- Build, mentor, and manage a team of social managers and content creators, fostering their growth, ensuring excellence in content execution, and cultivating a pipeline of fresh, trend‑savvy talent.
- Serve as a senior strategic advisor to clients, translating complex brand challenges into actionable social narratives and guiding them through the evolving digital and social trends relevant to their diverse consumer bases.
- Transform performance data and market intelligence into compelling insights and actionable strategic recommendations, proactively identifying opportunities for innovative pivots and optimisations based on evolving audience behaviours and fashion trends.
- Continuously monitor and interpret emerging social media trends, platform evolutions (especially on TikTok and Instagram), and shifts in diverse audience behaviours, applying this knowledge to anticipate client needs and identify competitive advantages.
- Oversee strategic content calendars and asset management, providing senior‑level guidance on content briefs, copy development, and asset recommendations to maintain brand consistency and operational efficiency across multiple regions.
Experience that contributes to success:
- 8+ years of progressive experience in social media and content strategy, with a significant portion gained within a leading agency or an in‑house fashion/lifestyle brand setting.
- Proven, in‑depth expertise and strategic understanding of Instagram, TikTok, and YouTube, including platform nuances, emerging features, and community engagement for diverse audiences within the fashion/lifestyle sector.
- Highly desirable to have experience in high‑street fashion, understanding its unique market dynamics and consumer engagement strategies.
- Demonstrated ability to lead and develop high‑impact social and content strategies that drive engagement and build brand affinity for fashion and lifestyle brands, understanding diverse consumer segments.
- Experience collaborating extensively with influence and PR teams to create integrated campaigns that achieve widespread reach and cultural relevance.
- Track record of building, mentoring, and leading teams of social managers and content creators, fostering a creative and productive environment.
- Exceptional client management and advisory skills, with a track record of building trusted relationships and persuasively presenting complex strategic frameworks to senior stakeholders.
- Advanced analytical skills with a data‑driven mindset, capable of leveraging insights to inform strategy, optimise campaigns, and clearly articulate ROI.
- Excellent communication, presentation, and storytelling abilities, with a keen eye for detail and brand‑appropriate voice within the dynamic world of fashion and lifestyle.
- Ability to thrive in a fast‑paced, dynamic agency environment, managing multiple priorities for demanding clients while maintaining strategic oversight and operational excellence.
You belong at Burson: Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn‑it‑alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Senior Social Strategist - Associate Director employer: Dormont Manufacturing Co
At Burson, part of WPP, we pride ourselves on being a leading employer in the communications sector, offering a vibrant and inclusive culture that fosters creativity and collaboration. Our commitment to employee growth is evident through robust professional development opportunities, mentorship from industry leaders, and a dynamic work environment that encourages innovation. Located in a hub of creativity, our team thrives on the edge of social media evolution, making it an exciting place for those passionate about fashion and lifestyle branding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Strategist - Associate Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Strategist - Associate Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
