At a Glance
- Tasks: Lead the strategic growth of the Topps Breaker Program across EMEA and manage key UK relationships.
- Company: Join Fanatics, a global leader in digital sports, igniting fan passions worldwide.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a fast-paced team redefining the collectibles experience.
- Why this job: Shape the future of collectibles and engage with passionate sports fans.
- Qualifications: 7+ years in relationship management or commercial strategy, preferably in sports or entertainment.
The predicted salary is between 70000 - 90000 £ per year.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Role Summary
Fanatics Collectibles is seeking an EMEA Breaker Lead who will lead the strategic development, governance, and growth of the Topps Breaker Program across the EMEA region, while directly owning and managing key UK breaker relationships. This role is not a transactional sales function; it is a strategic relationship leadership position responsible for defining the direction, structure, and performance framework of the breaker ecosystem. The successful candidate will build long‑term partnerships with breakers, hobby stores, and streaming partners, ensuring alignment with Topps’ brand positioning, commercial objectives, and Go‑To‑Market strategy. The role will report into our EMEA regional hobby lead and act as the regional authority on breaker partnerships, collaborating closely with internal stakeholders including Go‑To‑Market, Brand, and Fanatics Live to create a cohesive, scalable, and commercially impactful program across EMEA.
Key Responsibilities
- EMEA Breaker Program Leadership
- Define and implement the strategic vision and operating framework for the EMEA Breaker Program.
- Establish clear performance standards, partnership tiers, activation models, and governance processes.
- Develop and track key performance metrics for breaker and streaming partnerships, identifying growth levers and areas for optimization.
- Build scalable processes for onboarding, account reviews, allocation management, and performance tracking across multiple markets.
- UK Breaker & Key Account Ownership
- Directly manage and develop relationships with leading UK breakers and strategic partners.
- Act as a senior relationship owner, driving long‑term alignment rather than short‑term sales transactions.
- Identify and support emerging breaker talent and high‑potential partners.
- Lead structured business reviews and strategic planning sessions with key accounts.
- Cross‑Functional Leadership
- Partner with Go‑To‑Market teams to align release strategies with breaker activation plans.
- Collaborate with Operations, Brand, and Finance to ensure allocation, delivery, and compliance processes are robust and scalable.
- Act as the key EMEA liaison with Fanatics Live, aligning commercial priorities and shared customer strategies.
- Contribute to wider strategic initiatives that enhance direct‑to‑breaker and card store engagement.
- Program Activation & Brand Representation
- Define and implement activation plans to elevate the breaker category across EMEA.
- Oversee participation and representation at key trading card shows and industry events.
- Ensure strong, consistent brand representation through breaker partnerships.
- Engage with local influencers, flagship hobby stores, and community leaders to strengthen ecosystem credibility.
- Performance & Reporting
- Analyse streaming and partner performance data to inform strategic decisions.
- Collate and present structured business reports to senior stakeholders.
- Track performance against agreed KPIs and regional objectives.
- Provide market insight and feedback loops to inform product, pricing, and distribution strategy.
Skills & Experience
- 7+ years’ experience in relationship management, commercial strategy, or ecosystem development with a preference for commercial roles, within consumer products, retail, sports, or entertainment.
- Experience managing multi‑market or regional programs (EMEA exposure preferred).
- Strong understanding of the trading card, hobby, or live commerce ecosystem is highly desirable.
- Proven ability to build and scale structured partnership programs.
- Strong strategic thinking capability with the ability to translate vision into execution.
- High level of commercial acumen without reliance on transactional sales approaches.
- Experience working cross‑functionally across operations, finance, brand, and commercial teams.
- Confident presenter with strong written and verbal communication skills.
- Highly organized, detail‑oriented, and comfortable operating in dynamic, high‑growth environments.
- Passion for sports and/or entertainment with strong awareness of the commercial landscape.
- Strong data analysis skills with unclean data.
Competencies
- Strategic Partnership Builder
- Program & Ecosystem Leadership
- Commercial Acumen
- Cross‑Functional Influence
- Structured Planning & Execution
- Data‑Driven Decision Making
- Adaptability & Resilience
- Able to analyze data
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Subject to applicable laws, Fanatics Collectibles may choose to run a background check.
Senior Sales Manager, EMEA Breaker Lead employer: Dormont Manufacturing Co
Fanatics is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Senior Sales Manager role in the EMEA region. With a commitment to employee growth and development, Fanatics offers unique opportunities to engage with a passionate community of sports fans while working at the forefront of the collectibles industry. Employees benefit from a collaborative environment, competitive compensation, and the chance to shape the future of sports engagement across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Manager, EMEA Breaker Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports and collectibles industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for sports! When you get the chance to chat with someone from Fanatics or any other company, let your enthusiasm shine through. Share your thoughts on the latest trends in collectibles or your favourite sports moments. It’s all about making that personal connection!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Dive deep into Fanatics’ mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re all about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Fanatics team. So, hit that apply button and let’s get you in the game!
We think you need these skills to ace Senior Sales Manager, EMEA Breaker Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Sales Manager role. Highlight your experience in relationship management and commercial strategy, especially within the sports or entertainment sectors. We want to see how your background aligns with our mission at Fanatics!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the collectibles space and how you can contribute to our EMEA Breaker Program. Be sure to mention any relevant partnerships you've built in the past.
Showcase Your Data Skills:Since data analysis is key for this role, don’t forget to showcase your analytical skills in your application. Share examples of how you've used data to drive strategic decisions or improve performance in previous roles. We love a data-driven approach!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining the Fanatics team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Stuff
Before the interview, dive deep into Fanatics and their Collectibles division. Understand their products, services, and the overall market landscape. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Relationship Skills
Since this role is all about building long-term partnerships, prepare examples from your past experiences where you've successfully managed relationships. Highlight how you’ve navigated challenges and fostered collaboration with various stakeholders.
✨Be Data-Driven
Brush up on your data analysis skills! Be ready to discuss how you've used data to inform strategic decisions in previous roles. Bring examples of key performance metrics you've tracked and how they influenced your approach to partnership management.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with different teams. Think of instances where you've collaborated across departments. Be prepared to discuss how you ensured alignment and drove results through teamwork, especially in dynamic environments.
