At a Glance
- Tasks: Lead regional marketing strategy and execution for the UK and Ireland.
- Company: Join Miro, a dynamic B2B SaaS company with a collaborative culture.
- Benefits: Equity, wellbeing benefits, WFH allowance, and annual learning stipend.
- Other info: Diverse team environment with opportunities for personal and professional growth.
- Why this job: Make a significant impact on pipeline and revenue growth in key markets.
- Qualifications: 7+ years in B2B SaaS marketing with strong analytical and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
About the Team
The regional marketing function at Miro focuses on driving pipeline and revenue across our key markets. You will be joining the EMEA regional marketing team, with responsibility for our UK and Ireland business.
About the Role
Miro is looking for an experienced and ambitious senior regional marketing manager to own the strategy, execution and localized impact of our marketing efforts in the United Kingdom and Ireland. This is a critical role responsible for driving significant pipeline and revenue growth in a key international market. Reporting to the Head of Regional Marketing (EMEA), you will be the marketing expert for the UK, collaborating closely with Sales, Customer Success, Product Marketing, and our Global Campaigns team to deliver high‑performing regional marketing programs. This is an individual contributor role, operating without direct reports but with significant organisational influence. The ability to collaborate with and steer cross‑functional peers is critical for success.
What you’ll do
- Establish and own Miro’s regional marketing plan for UKI, translating GTM goals into a strategy that directly generates and accelerates pipeline.
- Lead the end‑to‑end development and execution of effective and scalable regional marketing activities, including events, ABM, and other field programs that accelerate pipeline and drive revenue.
- Align, prioritise and plan closely with sales, marketing and other functional and cross‑functional teams to ensure that targets are met.
- Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution.
- Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow‑up strategies.
- Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plan and field events.
- Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders.
- Own and manage the regional marketing budget for the UK, demonstrating a strong ROI for all expenditures.
- Manage local agency relationships and event logistics.
What you’ll need
- 7+ years of experience in B2B SaaS marketing, with at least 3 years dedicated to a UK regional marketing role.
- A proven track record of designing and executing full‑funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth.
- Deep understanding of the UK B2B technology landscape, buyer personas, and customer journey.
- Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo).
- Exceptional collaboration and communication skills, with the ability to influence cross‑functional teams (Sales, Product, Global Marketing).
- Strong understanding of regional campaign management and measurement.
- Outstanding skills in project management and prioritization.
- Demonstrated ability to act decisively in ambiguous situations to move work forward effectively.
- Demonstrated experience leveraging AI tools to enhance program efficiency and output.
What’s in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location‑specific benefits, please refer to our Global Miro benefits board.
Senior Regional Marketing Manager employer: Dormont Manufacturing Co
Miro is an exceptional employer that prioritises employee growth and collaboration within a dynamic and diverse team. As a Senior Regional Marketing Manager, you will benefit from a comprehensive global benefits package, including equity and a dedicated Learning & Development stipend, all while working in a supportive environment that encourages innovation and personal development in the vibrant UK and Ireland markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Tailor your answers to show how your experience aligns with their goals, especially in the UK and Ireland market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Regional Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Regional Marketing Manager. Highlight your experience in B2B SaaS marketing and any specific achievements that align with driving pipeline and revenue growth in the UK and Ireland.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Miro. Mention your understanding of the UK B2B technology landscape and how you can leverage that knowledge to create impactful marketing strategies.
Showcase Collaboration Skills:Since this role involves working closely with various teams, make sure to highlight your collaboration and communication skills. Share examples of how you've influenced cross-functional teams in previous roles to achieve common goals.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Market Inside Out
Before the interview, dive deep into the UK and Ireland B2B SaaS landscape. Understand the key players, trends, and challenges. This knowledge will help you demonstrate your expertise and show how you can drive pipeline and revenue growth for Miro.
✨Showcase Your Campaign Successes
Prepare specific examples of full-funnel marketing campaigns you've executed in the past. Highlight measurable outcomes, such as pipeline growth and ROI. This will illustrate your ability to design effective strategies that align with Miro's goals.
✨Emphasise Collaboration Skills
Since this role requires working closely with cross-functional teams, be ready to discuss how you've successfully collaborated with sales, product, and marketing teams in previous roles. Share examples of how you influenced decisions and drove results through teamwork.
✨Be Ready to Discuss Budget Management
Understand the importance of managing a regional marketing budget effectively. Be prepared to talk about your experience in budget allocation, tracking ROI, and making data-driven decisions to optimise marketing spend. This will show your strategic thinking and financial acumen.
