At a Glance
- Tasks: Drive digital marketing strategies to boost artist exposure and engagement across platforms.
- Company: Join Warner Music Group, a vibrant hub for music lovers and innovators.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Be at the forefront of music marketing and shape the future of artist success.
- Qualifications: 5-8 years in digital marketing with a passion for music and culture.
The predicted salary is between 40000 - 50000 £ per year.
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game‑changing creatives and passionate team members. We turn dreams into stardom and audiences into fans.
We are looking for a superstar who is passionately immersed in digital culture and has a proven track record of driving results in a fast‑paced environment.
As the Senior Platform Marketing Manager for WMUK, you will be a pivotal force in optimising artist exposure, maximising reach, and converting engagement into tangible results across our entire roster. You will leverage your expertise in digital and platform marketing to ensure we are utilising the unique features and audiences of each streaming and social platform, identifying new opportunities, and keeping WMUK ahead of the curve in a rapidly evolving digital ecosystem.
Key Responsibilities- Campaign development: shape strategy and execution for priority marketing campaigns across all digital platforms (DSP, social, video), ensuring alignment with overall artist strategy.
- Data‑driven strategy & optimisation: champion a data‑first approach, utilise audience analytics, campaign performance metrics, and trend reports to continuously refine platform strategies, inform budget allocation, and ensure maximum ROI.
- New revenue identification: scout and pilot emerging platform features, commercial opportunities, creator tools, and monetisation models (e.g., digital tokens, platform subscriptions, MCNs) to identify and develop new revenue opportunities.
- Stakeholder collaboration: work closely with label marketing managers and audience teams to pitch and secure high‑value editorial support from DSP editorial playlists, partnership activations and key social platform stakeholders.
- Platform expertise & guidance: act as WMUK’s internal subject‑matter expert on key platforms (e.g., TikTok, Spotify, YouTube, Apple Music), providing specialised knowledge and guiding label and artist teams on how to best leverage these channels.
- Account management: maintain strong relationships with platform partners to unlock strategic opportunities, secure early access to beta features, and stay ahead of industry trends and algorithm shifts.
- Performance analysis & insight: lead the analysis of campaign performance data, translating platform data into actionable insights, identifying key trends and opportunities for future strategy development, and presenting these insights to senior label leadership.
- Cross‑functional coordination: act as the primary liaison between the core marketing team and other label departments (e.g., label streaming, marketing, data) to ensure a seamless flow of information and a unified, data‑driven approach to artist campaigns.
- Experience: 5–8 years of progressive experience in digital marketing, audience development, or platform‑specific campaigns, preferably within the music industry, media, or youth culture sector.
- Platform fluency: deep, current understanding of major music streaming and social platforms – audiences, features, content formats, monetisation mechanics.
- Commercial acumen: deep understanding of audience behaviours, how they translate into platform‑specific revenue levers, and ability to identify and capitalise on new digital income streams.
- Analytical mindset: demonstrated ability to apply data‑driven thinking to complex marketing challenges, use analytics tools to measure success, inform strategic decisions, and drive continuous optimisation for revenue impact.
- Communication & influence: strong project management, presentation, and communication skills, with ability to influence internal teams and external platform partners.
- Passion: genuine passion for music, digital culture, and creativity.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal‑opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
Senior Platform Marketing Manager employer: Dormont Manufacturing Co
At Warner Music Group, we pride ourselves on being a dynamic and inclusive employer that champions creativity and innovation in the music industry. Our vibrant work culture fosters collaboration and growth, offering employees ample opportunities to develop their skills while working alongside passionate professionals in a fast-paced environment. Located in the heart of the music scene, we provide unique advantages such as access to industry-leading resources and a network of influential partners, making it an exciting place for those looking to make a meaningful impact in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Platform Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Platform Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
