At a Glance
- Tasks: Lead and execute personalisation initiatives to enhance customer experiences and drive growth.
- Company: Join a dynamic team at a leading global marketing agency.
- Benefits: Enjoy a competitive salary, bonuses, training, and flexible working options.
- Other info: Collaborative culture with opportunities for career development and personal growth.
- Why this job: Make a real impact by driving innovative personalisation strategies for top brands.
- Qualifications: Experience in personalisation technologies and project management skills required.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking a highly organised and detail-oriented Senior Personalisation Manager to drive the hands-on delivery and execution of our client’s personalisation-led growth initiatives. This role is responsible for the precise implementation of defined customer experience enhancement strategies, ensuring personalisation initiatives are configured correctly, deployed effectively, and deliver reliable performance insights. You will operate with a high degree of granularity, directly executing within and contributing to the refinement of the personalisation framework established by the Personalisation Lead. Your primary focus will be on the flawless execution of personalisation initiatives and the reliable delivery of impact to ensure measurable business value through a systematic, data-driven approach.
What you’ll be doing:
- Execution of Global Personalisation Activities: Manage the day-to-day operations and execute the tactical direction for the client’s global personalisation roadmap, ensuring initiatives are launched and monitored effectively. Utilise your understanding of the client’s business landscape and challenges to support the execution of high-impact, personalisation-based growth opportunities identified by the Personalisation Lead. Manage project timelines, dependencies, and resources specific to personalisation initiatives, ensuring the successful, on-schedule and in-scope delivery of personalisation campaigns and customer insight agendas. Execute resource allocation for personalisation initiatives, monitor throughput, and rigorously track the Return on Investment (ROI) of personalisation within established guidelines. Prepare and provide comprehensive performance reporting on personalisation outcomes and insights for the Personalisation Lead and relevant stakeholders. Maintain robust relationships with client stakeholders, focusing on clear communication regarding personalisation planning, execution status, and results across global regions.
- Personalisation Implementation & Operations: Apply the principles of Personalisation-Led Growth (PLG) across the organisation through practical, hands-on application, fostering a mindset of continuous learning and data-driven execution. Execute within and contribute to the continuous refinement of the comprehensive PLG framework, methodologies, and best practices, as directed by the Personalisation Lead. Collaborate with cross-functional teams to meticulously design, configure, execute, and rigorously analyse personalisation initiatives that drive key business metrics. Operate and contribute to scaling the infrastructure for continuous personalisation, learning, and iteration, focusing on efficiency and velocity of personalisation delivery. Translate complex data insights derived directly from personalisation initiatives into clear findings and actionable recommendations for the Personalisation Lead.
- Technical Delivery & Platform Execution: Execute the technical planning, configuration, and launch of all personalisation programs, leveraging in-depth knowledge of the underlying technology stack crucial for dynamic content delivery and audience targeting, including advanced personalisation platforms, comprehensive analytics suites, and Customer Data Platforms (CDPs). Implement and configure integrated solutions by understanding the capabilities, limitations, and interoperability of these personalisation-focused technologies, ensuring they are strategically deployed to maximise velocity, accuracy, and deliver against growth objectives.
What we want from you:
- Deep Technical Expertise & Operational Acumen: Knowledge of customer experience technologies, including their capabilities and limitations. This includes: Personalisation Platforms (e.g., Adobe Target, Optimizely, Braze) – understanding advanced features, server-side vs. client-side content delivery and targeting, and performance interpretation for setup and analysis. Analytics Suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude) – knowing how to implement advanced segmentation, custom reporting, and effective event tracking for personalisation measurement. Content Management Systems (CMSs) (e.g., Adobe Experience Manager, Sitecore) – understanding how they support dynamic content delivery and personalisation. Customer Data Platforms (CDPs) (e.g., Segment, Tealium) – familiarity with data ingestion, unification, segmentation, and activation for audience targeting and dynamic personalisation. A strong understanding of data infrastructure and operations, particularly data pipelines, warehousing, and governance related to personalisation, to ensure data quality for personalisation initiatives.
- Flawless Execution & Program Management: Adept at managing and executing projects, meticulously planning, configuring, launching, and overseeing multiple, complex global personalisation initiatives, always ensuring on-time and in-scope delivery. Proficiency in agile or waterfall methodologies, resource allocation, dependency management, and risk mitigation specific to personalisation projects. Instrumental in implementing and contributing to the optimisation of efficient processes, creating and refining repeatable frameworks for personalisation setup, technical delivery, and reporting.
- Data-Driven Acumen & Commercial Awareness: Embodies data-driven decision-making, leveraging insights derived from personalisation initiatives to inform recommendations and measure impact. Includes strong analytical skills, an understanding of performance metrics and their statistical significance for personalisation efficacy, and the ability to interpret complex datasets from personalisation performance. Understands the commercial implications of your work, consistently tying technical delivery and personalisation impact back to measurable business value and tracking Return on Investment. Proficiency in ROI calculation and performance reporting. Excels at performance reporting and communicating complex results and insights clearly and compellingly to diverse audiences.
- Exceptional Client & Stakeholder Partnership: Success in this role hinges on building and maintaining strong working relationships with key client stakeholders across all levels and global regions. You will be a trusted partner in execution, practising active listening and expert expectation management around personalisation initiative delivery. Collaborates effectively across functions internally. You’ll work seamlessly with product, engineering, marketing, and data science teams, ensuring smooth execution and fostering a truly collaborative environment.
Overall, we’re seeking a highly organised, accountable, and results-driven individual with a strong systemic view, understanding how all the pieces fit together to ensure continuous, measurable impact through expertly executed personalisation initiatives.
What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Personalisation Manager employer: Dormont Manufacturing Co
At WPP (VML), we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. As a Senior Personalisation Manager, you will have the opportunity to work with leading global brands while benefiting from a comprehensive package that includes a discretionary bonus scheme, extensive training opportunities, and a commitment to your career development. Our hybrid working model fosters a supportive environment where you can thrive, ensuring that every team member feels valued and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Personalisation Manager
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
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We think you need these skills to ace Senior Personalisation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
