At a Glance
- Tasks: Lead B2B performance marketing strategy and execute high-impact campaigns.
- Company: Join Busuu, a dynamic company focused on innovative marketing solutions.
- Benefits: Enjoy free meals, health insurance, flexible hours, and a dedicated training budget.
- Other info: Embrace a culture of inclusivity and continuous learning at Busuu.
- Why this job: Make a real impact in B2B marketing while collaborating with diverse teams.
- Qualifications: Experience in paid media and a strong analytical mindset are essential.
The predicted salary is between 55000 - 65000 £ per year.
Own the end to end B2B media engine for Busuu, balancing long term demand generation with precise account based capture. You will orchestrate full funnel media, from building brand salience among global HR leaders to executing high intent performance tactics that drive pipeline velocity.
Lead Busuu’s B2B performance marketing strategy, with a focus on LinkedIn ABM, mid funnel consideration channels, and lower funnel Google Ads demand capture. Own paid media strategy and execution, including audience segmentation, account targeting, creative testing, and optimisation, while partnering closely with stakeholders on broader campaign strategy across touchpoints.
Develop the measurement framework for LinkedIn ABM and other paid media, defining success across account engagement, lead quality, pipeline contribution, and revenue impact in partnership with Sales and Marketing Ops.
What we’re looking for:
- Strong hands on paid media experience, from either a B2B or B2C background
- Experience across channels such as Google Ads, paid social, LinkedIn, Meta, YouTube, display, or other performance channels
- A strong understanding of audience strategy, message testing, campaign optimisation, and funnel performance
- An analytical, test driven approach, with the ability to turn data and insights into action
- Experience connecting marketing activity to commercial outcomes, such as leads, pipeline, revenue, acquisition, or growth
- A collaborative working style, with experience partnering with teams such as Demand Gen, Marketing Ops, Product Marketing, Sales, Creative, Brand, or Analytics
- Curiosity about B2B marketing, account based strategies, buying committees, and pipeline measurement
- Experience with B2B, ABM, LinkedIn, HubSpot, or pipeline reporting is valuable, but not essential. More important is your ability to apply strong performance marketing fundamentals in a B2B environment.
Identify, test, and scale mid funnel channels that increase consideration and intent among high value audiences. Own and manage Google Ads activity focused on capturing and converting high intent demand. Design and run controlled experiments across channels, with clear methodology, robust measurement, and actionable learning.
Develop creative briefs and work closely with creative and copy teams to produce effective assets across audiences, channels, and funnel stages. Be the go to expert internally for B2B performance marketing, providing direction and recommendations across strategy, channels, measurement, and optimisation.
Represent B2B performance marketing in cross functional forums and with stakeholders at all levels, including weekly trading meetings and business reviews, partnering closely with the Demand Gen team to align strategy, planning, and performance. Build processes that improve the quality, efficiency, and scalability of campaign execution, testing, reporting, and optimisation.
At Busuu, we want to ensure you have access to some great benefits:
- Free breakfast, snacks, and fresh fruit in centrally located offices
- Two free lunches per week with a wide selection of restaurants in the area
- Great private health insurance scheme
- Dedicated training budget for career growth
- Flexible working hours and hybrid working model to support work‑life balance
- Enhanced maternity and paternity leave, depending on location
- Regular social activities including team lunches, Thursday socials, quarterly team events, and company‑wide events
What happens next:
- CV application review – we’ll review your application as quickly as possible.
- Let’s chat – a quick conversation with our team about your experience and the role.
- Interview – an interview with the hiring manager.
- Case study – a live case study interview to showcase your skills.
Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether cultural, racial, religious, or otherwise. This means each of us comes to work knowing we have a voice and a safe, judgement free space to speak openly. If that sounds like the kind of place where you would thrive, we would love to hear from you.
Senior Performance Marketing Manager employer: Dormont Manufacturing Co
At Busuu, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. As a Senior Performance Marketing Manager, you'll benefit from flexible working hours, a dedicated training budget for your career growth, and regular social activities that enhance team bonding. Our centrally located offices offer free breakfast and lunches, alongside a comprehensive health insurance scheme, ensuring you have the support and resources to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
