At a Glance
- Tasks: Lead innovative media strategies across EMEA, engaging complex Buying Groups in cybersecurity.
- Company: Join a forward-thinking tech company focused on growth and creativity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
- Why this job: Be the architect of impactful media strategies that drive real business outcomes.
- Qualifications: 10+ years in B2B media strategy with a strong grasp of modern media tools.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a curious architect of growth to lead our media strategy across EMEA. This isn’t a set and forget role. We need a Senior Strategist who views media as a laboratory – someone who is perpetually dissatisfied with the status quo and constantly asks, “How do we make this smarter?” You will be the bridge between high‑level business objectives and the tactical execution that captures the attention of complex Buying Groups in the cybersecurity space.
Your Impact
- Buying Group Orchestration: Move beyond the “lead.” Design media strategies that identify, engage, and progress entire Buying Groups within target accounts, connecting signals to build a cohesive picture of account intent and readiness.
- Strategic Influence & Stakeholder Management: Partner with Field, Product, Sales, and Integrated Campaign teams to ensure media aligns with product roadmaps and sales cycles, providing a data‑backed POV that shapes the broader marketing agenda.
- Content & Creative Catalyst: Use media performance data to influence the creative lab, delivering the rationale that helps Creative and Content teams build high‑performing assets that drive action.
- The AdTech Visionary (POV): Maintain a strong POV on our toolkit (6Sense, Demandbase, DV360, etc.), identifying gaps and pushing for innovations that keep us ahead of the curve.
- Architect and Own the Media Plans: Lead the charge on select campaigns for EMEA media across Audio, Video, CTV, Social, Intent platforms, Content Syndication, etc., aggressively testing new channels and questioning traditional optimisation tactics.
- Drive Automation: Propel the team toward a hands‑off‑the‑wheel future, identifying opportunities for machine learning and automation to handle mundane tasks.
- Business Impact Analysis: Connect media metrics to real‑world business outcomes, examining the journey from first touch to closed‑won to ensure we are driving high‑value business, not just high‑volume traffic.
- Intellectually Restless: Pursue curiosity beyond industry benchmarks, seeking why performance looks the way it does and how to break the ceiling.
- A Technical Storyteller: Explain the Buying Group journey in a way that gains instant buy‑in from Sales leaders, while navigating DSPs and intent platforms.
- The Market Expert: Possess a world‑class understanding of the EMEA media landscape, balancing brand‑building with aggressive demand‑gen required in B2B SaaS.
Qualifications
- Experience: 10+ years in media strategy/planning, heavily focused on B2B with experience navigating long sales cycles and multi‑stakeholder buying committees.
- The Toolkit: Understanding of the modern media stack – Google Marketing Platform, LinkedIn, and intent platforms (e.g., 6Sense). Experience with CTV, Audio, and Direct/Sponsorships is essential.
- Strategic Breadth: Proven ability to influence creative and content strategy through media performance insights.
- Business Acumen: Understand the P&L and speak the language of Sales and Product as fluently as CPMs and CTRs.
- Education: Bachelor’s degree in Marketing or a related field.
Senior Media Strategist employer: Dormont Manufacturing Co
At Palo Alto Networks, we foster a dynamic and innovative work culture that empowers our employees to challenge the status quo and drive meaningful change in the cybersecurity landscape. As a Senior Media Strategist, you will have access to cutting-edge tools and resources, alongside opportunities for professional growth and collaboration with cross-functional teams across EMEA. Our commitment to diversity and inclusion ensures a supportive environment where your unique perspectives are valued, making us an exceptional employer for those seeking impactful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Media Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
