Senior Manager, Import Marketing, EMEA

The EMEA Regional Marketing team serves as the strategic hub connecting marketing resources across the region, ensuring alignment with global priorities while delivering cultural impact through localized execution. We lead core regional functions—including Artist Marketing, Paid Media, Creator Marketing, Platform Marketing, Marketing Operations, and Analytics—embedding expertise and scalable solutions that drive efficiency and performance at every level. Our focus spans from delivering best‑in‑class campaign execution and optimization to unlocking platform partnerships and implementing data‑driven insights for smarter decisions. By uniting marketing capabilities under shared objectives and common metrics, we enable EMEA to lead with innovation and maximize the success of our artists globally.

Your Role: You will be the champion of our international artists across the EMEA region, orchestrating their marketing strategies and ensuring their success in these diverse markets. You will oversee the import strategy for all international repertoire in EMEA, coordinating with local teams, global stakeholders, and artist representatives to deliver impactful campaigns that drive engagement and achieve strategic objectives. This role demands exceptional project management skills, a deep understanding of international marketing dynamics, and a passion for connecting artists with global audiences.

Responsibilities:

• Develop and implement regional import strategies for international artists in EMEA, aligning with global plans and local market needs.
• Coordinate marketing services across the region, ensuring timely delivery and effective localization of assets.
• Collaborate with global, regional, and local teams on high‑priority projects to optimize execution.
• Track campaign performance, report insights, and adapt strategies based on cultural and market trends in EMEA.
• Manage budgets and foster strong relationships with artist teams, labels, and local markets.
• Define service levels and prioritize projects based on artist objectives and regional needs.
• Oversee delivery of marketing materials and assets from international teams to ensure readiness for local campaigns.
• Identify opportunities for cross‑market promotion and partnerships to maximize reach and impact.

Qualifications:

• Proven experience in international music marketing and project management, with a strong understanding of the EMEA music landscape.
• Deep understanding of import/export processes and international marketing dynamics.
• Exceptional communication, coordination, and prioritization skills, with the ability to manage multiple projects and stakeholders effectively.
• Strong analytical and problem‑solving skills, with experience in data interpretation and performance tracking.
• Excellent interpersonal skills and the ability to build strong relationships with diverse teams and individuals across cultures.
• Passion for music and a deep understanding of the international music industry and its diverse genres and audiences.
• Ability to work independently and as part of a global team, navigating cultural differences and time zones effectively.
• Strong organizational and time‑management skills, with the ability to adapt to a fast‑paced and dynamic environment.

Desired Skills:

• Familiarity with multiple EMEA markets and their unique cultural nuances.
• Experience working with a diverse roster of artists across different genres and cultural backgrounds.
• Strong network within the music industry in the EMEA region, including relationships with artists, managers, and industry professionals.
• Experience in digital marketing and social media strategy within the EMEA context.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.