At a Glance
- Tasks: Lead CRM marketing for Crunchyroll's European markets and create engaging campaigns.
- Company: Join Crunchyroll, a vibrant community delivering anime to over 100 million fans worldwide.
- Benefits: Enjoy competitive pay, health coverage, gym allowances, and flexible work options.
- Other info: Collaborative team culture with opportunities for professional growth and development.
- Why this job: Shape the future of anime while connecting with passionate fans across Europe.
- Qualifications: 8+ years in CRM marketing, strong analytical skills, and a passion for anime.
The predicted salary is between 60000 - 80000 £ per year.
About Crunchyroll: Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, helping them connect with the stories and characters they crave.
About the role: Crunchyroll is seeking a Senior Manager, CRM Marketing to lead localized CRM engagement for our European markets, one of our fastest-growing regions. Based in London, this role will own the CRM campaign calendar for the region, balancing high-velocity title moments and catalog beats while bringing our biggest anime moments to life across owned channels.
You will plan and execute high-impact, fan-first campaigns that support title launches and catalog discovery—including new season/series drops, dub drops, mid-season arcs, and finales for top-tier titles. Success in this role requires strong segmentation and analytical judgment, plus the ability to translate IP into messaging that creates an emotional connection with fans.
You’ll also act as a subject matter expert for the Europe market, championing transcreation and locally resonant storytelling, cultural nuance, and fan-first engagement. You’ll partner closely with our global Lifecycle Marketing team that owns always-on lifecycle journeys; in this role, you will serve as a regional advisor and ensure key title moments and local insights are reflected in the broader lifecycle strategy.
What You’ll Do:- CRM Campaign Calendar Ownership: Own the CRM campaign calendar for Europe across tentpole releases, seasonal beats, and catalog programming, aligning timing, targeting strategy, and channel plans with local and global priorities.
- Go-to-Market Campaigns: Collaborate with regional marketing, brand, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations.
- Segmentation & Audience Strategy: Apply best practices in personalization and segmentation to build targeted campaigns informed by fan behaviour, affinities, regional nuances, and language/dub preferences.
- Regional Market Expertise: Serve as Crunchyroll’s CRM market lead for Europe, advising on cultural nuances, local market behaviours, local platform norms, channel norms, and fan engagement opportunities.
- Localized Lifecycle Strategy: Provide regional inputs into Europe lifecycle journey strategies across acquisition, onboarding, engagement, retention, and winback.
- Marketing Technology Ownership: Lead campaign execution and performance optimization in partnership with Operations, Martech, and Data Analytics; manage CRM initiatives within Braze (or similar).
- Cross-Functional Partnership: Work with Regional Marketing, Product, Brand, Content, Creative, Data Science, and GTM teams to create cohesive fan experiences.
- Performance & Optimization: Analyze CRM campaign performance, identify opportunities, and apply insights to continuously improve effectiveness and fan impact.
- Innovation & Experimentation: Stay ahead of market dynamics and messaging ecosystems to evolve CRM campaign strategy and execution.
- 8+ years of experience in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment.
- Strong experience with Braze (or comparable orchestration platforms).
- Deep knowledge of European consumer behaviours, digital marketing platforms, and messaging ecosystems.
- Strong creative acumen and storytelling ability.
- Strong analytical skills to interpret performance data and develop insights.
- Proven ability to collaborate across regional and global teams.
- Passion for anime, entertainment, or fan-first brands is highly valued.
- Additional proficiency in relevant regional languages is a plus.
About the Team: The Lifecycle Marketing team curates personalized journeys that strengthen fan loyalty and lifetime value.
Why you will love working at Crunchyroll: In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy various benefits and perks including best-in-class medical, dental, and vision private insurance healthcare coverage, access to counselling & mental health sessions, employer pension contributions, allowances for gym & wellness, meals, commuting, free premium access to Crunchyroll, professional development, paid parental leave, hybrid work schedule, paid time off, flex time off, and more.
About our Values: Courage, Curiosity, Kaizen, Service. Our commitment to diversity and inclusion reflects our mission of helping people belong.
We are an equal opportunity employer and value diversity at Crunchyroll.
Senior Manager, CRM Marketing, Europe employer: Dormont Manufacturing Co
Crunchyroll is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and passion for anime thrive. Based in London, employees enjoy a hybrid work schedule, comprehensive health benefits, and generous parental leave, alongside opportunities for professional development and personal growth. With a commitment to diversity and a focus on fan-first engagement, Crunchyroll empowers its team to connect with a global community of over 100 million anime enthusiasts.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, CRM Marketing, Europe
✨Show Your Creative Side
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Manager, CRM Marketing, Europe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
