At a Glance
- Tasks: Lead exciting events across Europe and APJ, creating impactful experiences that resonate with local cultures.
- Company: Join Snyk, a leader in secure AI software development with a supportive and innovative culture.
- Benefits: Enjoy flexible working hours, generous vacation, health benefits, and opportunities for personal growth.
- Other info: Be part of an inclusive team that values diversity and supports your career journey.
- Why this job: Make a real impact in the tech world while connecting with diverse audiences at major events.
- Qualifications: 5+ years in event marketing, preferably in B2B SaaS or tech, with strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud. Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk.
We are looking for a high-energy, detail-oriented Events Marketing Manager to lead our regional strategy across Europe and APJ. As a key member of the global events team, you will be responsible for translating our brand vision into localized, high-impact experiences—ranging from flagship conferences and executive roundtables to industry trade shows. The ideal candidate thrives in a fast-paced environment, understands the cultural nuances of the EMEA market, and knows how to bridge the gap between creative event production and rigorous lead generation.
Core Responsibilities- Strategy & Execution: Develop and execute an annual events calendar (EMEA and APJ-focused and global third-party events) that aligns with regional sales goals, overall marketing campaign strategy, and global brand standards.
- End-to-End Event Management: Own the full event lifecycle with an “on-time, on-strategy, on-budget” mentality — covering venue sourcing, vendor negotiation, logistics, budget tracking, and hands-on on-site execution for trade shows, conferences, and hosted events across EMEA and APJ.
- Demand Generation & Lead Follow-Up: Partner with growth and campaign marketing teams to drive attendance through 360° digital and social tactics before, during, and after events. Ensure post-event lead follow-up and integration with ABM and field outbound efforts across both regions.
- Creative Event Experiences: Craft strategic event experiences that differentiate the brand, enable direct buyer connections, and are aligned to broader campaign strategies — and continuously ideate new activities to bring into the fold.
- Event in a Box: Own the localisation and deployment of Snyk’s “event in a box” framework across EMEA and APJ — adapting centrally built templates, vendor guides, content frameworks, and promotional playbooks to fit local market needs across diverse geographies.
- Localisation: Adapt global event themes to resonate with local EMEA and APJ markets — accounting for regional cultural nuances, time zones, and market maturity — while maintaining brand consistency.
- Stakeholder & Cross-Functional Collaboration: Work closely with the Partner Marketing Lead, ABM teams, field marketing, and the Event Marketing Director to integrate sponsors, ecosystem partners, and sales goals into all regional and global activations across EMEA and APJ.
- Vendor Management: Build and manage vendor relationships across multiple geographies to support execution against event goals.
- Hosted Events: Partner with the Event Marketing Director to execute against key components of flagship hosted events (e.g., AI Security Summit & DevSecCon) and other company-owned experiences.
- Planning, Budgeting & Measurement: Own each event’s plan, budget, and goal-setting for lead and pipeline generation across EMEA and APJ. Track and report on KPIs including Cost Per Lead (CPL), pipeline generated, attendee satisfaction, and overall ROI.
- 5+ years in event marketing, preferably within the B2B SaaS or tech industry.
- Proven track record of managing events across multiple EMEA countries and languages.
- Proficiency with event platforms (e.g., Cvent, Hopin, Bizzabo) and CRM tools (Salesforce/HubSpot).
- Exceptional English skills (written and verbal); additional European languages are a major plus.
- Ability to travel up to 30% within the EMEA region (and occasionally globally).
We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs- Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from-home allowances, in-office perks, and time off for learning and self-development.
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers.
- Health benefits, employee assistance plans, and annual wellness allowance.
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances.
Senior Event Marketing Manager (EMEA/APJ) employer: Dormont Manufacturing Co
Snyk is an exceptional employer that fosters a warm and inclusive work environment, prioritising employee well-being and professional growth. With flexible working hours, generous vacation policies, and tailored benefits, Snyk empowers its team members to thrive while contributing to a mission that makes the digital world safer. The company's commitment to diversity and support for personal development ensures that employees can innovate securely in the rapidly evolving AI landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Event Marketing Manager (EMEA/APJ)
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the field. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared! Research the company and its culture before interviews. Tailor your pitch to highlight how your experience aligns with their mission and values—especially around innovation and security.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Snyk.
We think you need these skills to ace Senior Event Marketing Manager (EMEA/APJ)
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for event marketing shine through! We want to see how much you care about creating impactful experiences and how you can bring that energy to our team.
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Senior Event Marketing Manager role. Highlight your experience in managing events across EMEA and APJ, and how you’ve successfully bridged cultural nuances in your past roles.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand. Use bullet points if it helps!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Snyk!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Events Inside Out
Before the interview, dive deep into Snyk's past events and campaigns. Familiarise yourself with their themes, target audiences, and outcomes. This will not only show your genuine interest but also help you discuss how you can contribute to future events.
✨Showcase Your Regional Expertise
Since this role focuses on EMEA and APJ, be prepared to discuss your experience managing events in these regions. Highlight any cultural nuances you've navigated and how you've tailored events to resonate with local markets.
✨Demonstrate Your Tech Savvy
Familiarise yourself with the event platforms and CRM tools mentioned in the job description, like Cvent and Salesforce. Be ready to share examples of how you've used technology to enhance event experiences and drive lead generation.
✨Prepare for Collaboration Questions
This role requires working closely with various teams. Think of examples where you've successfully collaborated with marketing, sales, or vendor partners. Emphasise your communication skills and how you ensure everyone is aligned towards common goals.
