At a Glance
- Tasks: Lead the fan data infrastructure for Warner Music Group's direct-to-fan ecosystem.
- Company: Join Warner Music Group, a leader in the music industry with a focus on innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment that values diversity and inclusion.
- Why this job: Make a real impact on how fans connect with their favourite artists through data-driven marketing.
- Qualifications: 8-10 years in marketing tech or data operations, with strong CRM and integration skills.
The predicted salary is between 80000 - 100000 £ per year.
The Senior Director, Fan Data Infrastructure will lead the operational and technical infrastructure that powers Warner Music Group’s direct‑to‑fan ecosystem. The role ensures fan data moves reliably, securely, and intelligently across WMG’s marketing systems, platforms and teams, and oversees the integrations, architecture and governance that connect the fan data ecosystem.
Primary Responsibilities
- Strategy & Infrastructure: Lead the evolution of WMG’s fan data infrastructure, ensuring systems, integrations and workflows support modern direct‑to‑fan marketing. Define and maintain the operational architecture connecting CRM, audience, commerce and fan engagement platforms across the D2F ecosystem. Partner with Technology and Marketing Enablement teams to improve interoperability between systems and reduce operational fragmentation.
- Systems & Data Operations: Oversee integrations between platforms including Salesforce Marketing Cloud, Klaviyo, Community, Co:Brand, HighTouch, Shopify, Snowflake, Adobe Analytics and WMG’s wider customer intelligence infrastructure. Lead the mapping and standardization of fan data schemas, tracking frameworks and audience infrastructure across platforms, ensuring fan data is reliable, measurable and operationally consistent. Act as the lead for fan data movement across APIs, audience syncs, automation workflows and CDP infrastructure.
- Governance & Operational Integrity: Establish and maintain best practices for fan data governance, privacy, consent handling and operational hygiene across WMG’s marketing ecosystem. Act as the senior escalation point for fan data issues, sync failures and platform‑related operational troubleshooting, working closely with technical teams to resolve root causes.
- Collaboration & Leadership: Lead WMG’s Audience Integration and Fan Engagement functions, overseeing the operational infrastructure that supports fan data, audience activation and CRM delivery across the D2F ecosystem. Partner closely with the Senior Director, Fan Engagement CRM to ensure fan communications are supported by reliable, scalable marketing infrastructure. Partner with Marketing Enablement, Technology, WMX and Global Marketing teams to improve how fan data supports marketing operations and audience activation.
Experience Level
- 8-10 years’ experience working across marketing technology, CRM infrastructure, data operations or systems integration roles within complex consumer or entertainment ecosystems.
- Strong understanding of how CRM, audience and fan engagement systems support modern marketing operations.
- Hands‑on experience with platforms such as Salesforce Marketing Cloud, Klaviyo, HighTouch, Shopify, Community, Co:Brand, Snowflake or similar marketing infrastructure tools.
- Deep familiarity with customer data platforms (CDPs), audience synchronization and fan data architecture.
- Strong working knowledge of SQL, APIs, JSON and data schema management.
- Experience troubleshooting complex system and data flow issues across multiple interconnected platforms.
- Comfortable working closely with technical and engineering teams while understanding the operational realities of marketing organizations.
- Experience leading operationally‑focused teams within fast‑moving, cross‑functional organizations.
- Strong understanding of data governance, consent management and privacy considerations within first‑party marketing ecosystems.
- Familiarity with reporting and visualization tools such as Tableau.
About You
- Technically‑minded and operationally driven, with a strong understanding of how marketing systems, fan data and integrations work together.
- Curious and solutions‑oriented, able to simplify complexity and bring structure to fragmented environments.
- Collaborative and pragmatic, comfortable working across technical and non‑technical teams.
- Detail‑oriented with strong instincts around system integrity, data quality and operational reliability.
- Interested in the evolving relationship between technology, fandom and modern marketing.
- Passionate about building infrastructure that helps artists and marketing teams create better fan experiences.
This position requires a minimum of 3 days per week in the office. We value in‑office collaboration, which is essential for talent development and strong working relationships. WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
Senior Director, Fan Data Infrastructure employer: Dormont Manufacturing Co
Warner Music Group is an exceptional employer, offering a dynamic work environment in the heart of London where creativity meets technology. With a strong commitment to employee growth and collaboration, WMG fosters a culture of innovation and inclusivity, ensuring that every team member has the opportunity to thrive in their career while contributing to meaningful fan experiences. The hybrid work model promotes flexibility, allowing employees to balance their professional and personal lives effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Fan Data Infrastructure
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director, Fan Data Infrastructure
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
