At a Glance
- Tasks: Create engaging CRM content across various platforms to drive customer loyalty and business growth.
- Company: Join VML, a leading creative agency known for innovative work with top global brands.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and respect for all team members.
- Why this job: Make your mark in the marketing world by crafting compelling copy for renowned brands.
- Qualifications: Experience in copywriting or CRM roles, with strong communication and creativity skills.
The predicted salary is between 40000 - 50000 £ per year.
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
The Role
We’re looking for a senior writer, to work on one of the world’s leading car groups – covering a range of brands on their CRM roster. You’ll work on developing standout copy for a range of CRM communications – Direct Mail, Email, SMS, MMS and digital & social.
The ideal candidate will be experienced in creating compelling content that elevates engagement, enhances customer loyalty, and drives business revenue. You will collaborate closely with marketing specialists, content strategists, and designers to create click-worthy email campaigns, persuasive marketing messages, and compelling CRM content. This role requires a keen understanding of customer behaviour and excellent copywriting skills.
What You’ll Be Doing
- Drafting and editing high-quality CRM content for newsletters, emails, landing pages, and other digital platforms
- Collaborating with cross-functional teams to improve content strategy and drive customer engagement
- Analysing customer data to understand audience needs and preferences
- Ensuring brand consistency in style, tone, and voice in all CRM communications.
What You bring
- Previous experience as a Copywriter, CRM specialist, or similar role
- Excellent interpreting and adopting the writing style of our brand/s
- Proficiency in content management systems and CRM tools
- Familiarity with creating and optimizing SEO content
- Excellent written and verbal communication skills
- Ability to meet deadlines while maintaining high-quality work
Key Responsibilities
- Expresses copy with clarity; on brand; on message and targeted to audience
- Presents ideas and copy to both the wider internal team and, occasionally, externally to clients with structure and parity
- Comprehends and understands brand continuity, brand guidelines and brand positioning
- Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration
- Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
- Executes creative copy at the direction of the creative director
Additional Information
Furthermore, the interested candidate should be detail-oriented, have original ideas, and a strong passion for writing. A portfolio showcasing previous written work in CRM campaigns particularly in creating unique, attention-grabbing content will be beneficial during the selection process.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior CRM Copywriter: Drive Engagement & Growth employer: Dormont Manufacturing Co
At VML, part of WPP, we pride ourselves on being a leading creative company that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through our hybrid working model, which encourages creativity and connection, while offering opportunities to work with renowned brands in a dynamic environment. Join us in Kansas City, where you can thrive in a supportive atmosphere that values diversity and empowers you to make a meaningful impact in the world of CRM communications.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Copywriter: Drive Engagement & Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Copywriter: Drive Engagement & Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
