At a Glance
- Tasks: Lead brand strategies for iconic music acts and create innovative merchandise experiences.
- Company: Join Universal Music Group, the world's leading music company with a vibrant culture.
- Benefits: Enjoy competitive salary, private medical insurance, and generous annual leave.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Shape the future of music brands and connect artists with fans globally.
- Qualifications: Proven brand management experience and a passion for music and creativity.
The predicted salary is between 50000 - 65000 £ per year.
Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation. We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles.
The A Side: A Day in The Life
UMUK Merchandise is a fast-growing music merchandise department and a key, foundational part of the business, connecting artists and fans through innovative products and experiences. The team works closely with both new and established clients to acquire and actively promote merchandise rights for UMUK-signed music acts, while creating tailored products and marketing plans for each. The business unit oversees the design and ideation of merchandise and manages a portfolio of artists, providing a broad scope of services across eCommerce, tour, VIP, Fan Clubs, licensing, and retail.
This is a fast‑paced role overseeing merchandise strategies across UMUK’s label roster. UMUK is currently looking for a Senior Brand Manager to oversee a number of the UK Label’s music brands. This individual will work with the unique needs and challenges of our clients to deliver full‑service support across a variety of categories, including strategic planning, brand development, consumer marketing and creative development. The successful candidate will act as the central owner of the brands and work cross‑functionally with sales, tour, licensing, direct‑to‑consumer and operations teams to develop creative plans and ensure they are executed flawlessly across the globe.
The B Side: Skills & Experience
- Be Managerial
- Define vision, mission, goals and strategy for each brand
- Develop a global brand building and marketing plan that fits with the client/brand vision
- Work closely with artist and their management to develop merchandising strategies resulting in best revenue opportunities.
- Awareness of the brand’s P&L and how your strategy can drive revenue
- Work with label, tour dept, sales and direct‑to‑consumer teams to develop integrated product/marketing campaigns around artists
- Develop and execute non‑traditional marketing campaigns around artist merchandise
- Monitor and analyse business metrics in order to optimise product line and maximise commercial opportunity
- Work closely with Tour, Sales, Licensing, D2C and touring departments to develop product lines and ensure artist strategy is executed
- Develop artist brand standards and usage guidelines
- Oversee the development of existing and potential client presentation materials
- Regularly present results (both financial and creative) back to Label commercial leads and wider team.
- Be Organised
- Ensure campaigns and strategies are executed to the highest standards globally
- Oversee the management of the product portfolio for each brand including product development, creative identity, style guides and internal approvals
- Obtain and expedite all approvals required from artist
- Be Creative
- Oversee development of creative materials for artist roster
- Develop and test new product concepts
- Ensure all materials are consistent with strategy, on time and within budget, legally compliant
Person Specification Necessary:
- Demonstrate capability driving brand growth and brand equity with smart and creative marketing plans
- Experience working cross functionally to drive brand and product initiatives from concept to execution
- A demonstrable ability of brand management specifically developing always on or evergreen and merchandise ranges.
- Proven track record of consumer engagement planning, innovative thinking, program development and execution
- A strategic approach to brand building programs
- Overall leadership and management of brand growth through sound strategic thinking and excellence in execution
- Awareness and interest in current fashion trends and styles
- Interest in music, especially pop/classic rock/urban
- Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media Planning and brand tracking tools
- Experience in multi‑cultural marketing
- Foster and develop a strong partnership with the client
- Strong experience with brand planning and marketing support
- Experience in managing innovation and new product development
- Experience coaching employees and being coached
- Experience in owning and tracking P&L and budget items with emphasis on ROI
- Independent self‑starter, flexible, comfortable working in unstructured environment, and able to manage multiple priorities effortlessly
- Excellent communication skills verbal/written, meetings and presentations
- Team player with collaborative style and good listening skills
- Proficient in Word, Excel and PowerPoint
About UMG UK
We are Universal Music Group UK – the UK’s leading music‑based entertainment company. We exist to shape culture through the power of artistry. We help UK artists produce, distribute and promote the most critically acclaimed and commercially successful music to inspire and entertain fans at home and around the world.
Bonus Tracks: Your Benefits
- Group Personal Pension Scheme (between 3% and 9%)
- Private Medical Insurance
- 25 paid days of annual leave
- Interest Free Season Ticket Loan
- Holiday Purchase scheme
- Dental and Travel Insurance options
- Cycle to Work Scheme
- Salary Sacrifice Cars
- Subsidised Gym Membership
- Employee Discounts (Reward Gateway)
Just So You Know… The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Senior Brand Manager employer: Dormont Manufacturing Co
Universal Music Group UK is an exceptional employer, offering a vibrant and inclusive work culture that champions creativity and diversity. With a commitment to employee growth, the company provides extensive benefits such as private medical insurance, a generous pension scheme, and opportunities for professional development within the dynamic music industry. Located in the heart of the UK's music scene, employees have the unique advantage of working alongside iconic artists and contributing to innovative merchandise strategies that resonate with fans worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
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We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Dormont Manufacturing Co
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✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
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At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
