At a Glance
- Tasks: Transform complex data into actionable marketing strategies for music audiences.
- Company: Join a leading music company focused on innovation and growth.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Make an impact in the music industry by driving audience engagement and revenue growth.
- Qualifications: 6-9 years in data analytics, preferably in music or digital sectors.
Reporting into the SVP Revenue & Growth, with a dotted line into the VP Data, EMEA, you will be the analytical engine behind our audience & platform marketing strategies. Your goal is to transform complex datasets from social platforms (TikTok, Instagram, YouTube), fan touchpoints (Linkfire, D2C, first party data) and streaming services (Spotify, Apple Music) into actionable growth strategies. You will work side‑by‑side with the Revenue & Growth and Business Intelligence teams to identify high‑potential fan segments, optimise campaign ROI and uncover new revenue streams across the WMUK roster. You will help develop insights on how listeners consume content across platforms, who those listeners are and how to reach them, with the goal of providing recommendations to help the labels build successful campaigns and maximise revenue and market share.
You will be confident about mining multiple data sources to uncover high‑value insights about fans and listeners, their behaviours and preferences, and leveraging data to understand key drivers of performance and profitability, continually measuring the impact of initiatives and investment decisions.
Key Responsibilities- Strategy: Develop and lead a forward‑thinking strategy for understanding audience behaviour, growth and engagement on key social and digital platforms.
- Social Media Analytics: Report and analyse social media activity to identify what drives engagement and provide campaign‑level reporting and recommendations, working closely with Data & Insight teams across the business.
- Audience analytics: Own the strategy for the management of audience tools such as Co:Brand, Audiense, working with the labels to deploy, derive insight and build strategies.
- Campaign intelligence: Partner with the Senior Platform Marketing Manager to provide campaign and UGC performance benchmarking. Use data to determine which platforms are driving the highest conversion for specific artist genres.
- KPI Development: Help to define the metrics of success for social media marketing and ensure performance is tracked and democratised within the business.
- Fan journey mapping: Analyse the full‑funnel fan experience. Track how a fan moves from a TikTok discovery to a Spotify save, through to a Linkfire click and a D2C merchandise purchase. Identify friction points and drop‑offs in the conversion chain.
- Platform performance analysis: Monitor the health and fan sentiment of our roster across DSPs and social media. Create automated dashboards and deep‑dive reports that highlight shifts in algorithm behaviour, playlist performance and audience demographics.
- Trend spotting: Proactively identify emerging patterns in consumption (e.g., "sped‑up" track trends or regional spikes) to help the label move faster than the competition.
- Cross‑functional reporting: Act as insight partner for A&R and marketing teams, translating "data‑speak" into "label‑speak." Prepare high‑impact visualisations and insights for senior leadership and artist managers that demonstrate the success of platform strategies. Transform complex social and audience data into compelling narratives that guide long‑term artist development and reveal new opportunities for growth.
- Partner management: Work with third parties to enrich in‑house data (e.g., WGSN, Audiense).
- A/B Testing & Experimentation: Design and analyse experiments on platform features (e.g., Spotify Marquee, YouTube Shorts) to determine the most cost‑effective ways to drive revenue and engagement.
- Experience: 6‑9 years in data analytics, ideally within the music, entertainment or digital agency sectors.
- Analytics prowess: Adept at exploratory data analysis and statistical modelling (e.g., regression analysis, clustering techniques) to propose innovative solutions on topics such as customer segmentation to help determine high‑impact actions and strategies.
- Platform knowledge: Deep familiarity with native analytics tools (Spotify for Artists, YouTube Analytics, TikTok Business Center), third‑party aggregators (Chartmetric, Soundcharts), brand watch and social listening tools.
- Data toolkit: Proficiency in SQL and other data programming languages for data extraction.
- Marketing Tech: Understanding of attribution modelling, UTM tracking and conversion pixels (Meta Pixel, Google Tags).
- Commercial curiosity: You don’t just report that numbers went up; you explain why and how that generates revenue.
- Agility: The music industry moves daily. You can pivot from a global superstar’s album launch to a viral "breaking artist" moment without losing focus.
- Communication: Ability to present complex data findings to non‑technical stakeholders (Artists, A&R and Marketing Managers) in a clear, persuasive manner.
- Social media obsessed: You live on Social Media platforms and have a deep understanding of how they work and engage audiences.
- Analytical mindset: Ability to identify trends in large datasets, display creativity in problem‑solving and generate new ideas. Detail‑oriented, excellent communicator and enthusiastic collaborator that works well with team members. Ability to thrive in a fast‑paced environment, manage multiple tasks at once and work to deadlines.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
Senior Audience & Marketing Insight Manager, Revenue & Growth Team employer: Dormont Manufacturing Co
At WMG, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Audience & Marketing Insight Manager, you'll have the opportunity to collaborate with talented teams in a fast-paced environment, driving innovative strategies that shape the future of music marketing. With a commitment to employee growth and development, we offer unique insights into the music industry while providing access to cutting-edge tools and resources that empower you to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Audience & Marketing Insight Manager, Revenue & Growth Team
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Audience & Marketing Insight Manager, Revenue & Growth Team
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
