At a Glance
- Tasks: Lead strategic analytics and measurement frameworks to drive client success.
- Company: Join Burson, a global leader in communications and reputation management.
- Benefits: Enjoy professional development, mentorship, and a vibrant, inclusive culture.
- Other info: Dynamic hybrid work environment with opportunities for growth and collaboration.
- Why this job: Make an impact by transforming data into actionable insights for top brands.
- Qualifications: Expertise in data analysis, media landscape, and strategic decision-making required.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
More about the role: As a Senior Manager, you elevate our measurement and analytics from reporting to strategic counsel. You will lead more complex programmes, designing bespoke frameworks and delivering deep-dive analyses that directly inform client strategy. You will build strong relationships with senior clients, helping them understand not just what happened, but why it happened and what they should do next.
What you’ll do:
- Design and implement sophisticated measurement and evaluation frameworks tailored to client business goals.
- Lead strategic performance reviews, delivering compelling insights and proactive recommendations to senior clients.
- Identify opportunities to integrate new data sources (e.g., business data, brand tracking) into our analysis.
- Contribute to new business proposals by developing the measurement and analytics approach.
- Mentor and develop Managers and Analysts on the team.
Experience that contributes to success:
- Deep expertise in leveraging data for strategic decision-making, performance measurement, and demonstrating quantifiable impact through insightful analysis.
- Expertise and strategic understanding of the media landscape and its influence on culture, society, and consumer behaviour, with a keen interest in how PR campaigns shape public perception and drive brand engagement through insightful analysis.
- Extensive experience leading the use of advanced traditional and social media monitoring and listening platforms (e.g., Brandwatch, Traackr, Talkwalker, Signal AI, Meltwater), to gather strategic intelligence.
- Proven expertise in data visualization and ability to craft compelling data stories for executive audiences.
- A track record of staying abreast of emerging data analysis techniques and advanced analytical tools that drive actionable insights, and leading their adoption within an organization.
- Exceptional strategic analytical, critical thinking, and complex problem-solving skills, with a laser focus on delivering actionable insights and strategic recommendations.
- Highly detail-oriented with an unwavering commitment to data integrity, accuracy, and strategic relevance.
You belong at Burson: Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Senior Account Manager, Data & Intelligence - Burson employer: Dormont Manufacturing Co
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive culture where creativity and collaboration thrive. Our commitment to employee growth is evident through our robust professional development programmes, mentorship opportunities with industry leaders, and a dynamic work environment that encourages innovation. Located in a hub of global communications, we offer our team the chance to work with leading brands while enjoying a hybrid work model that promotes work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager, Data & Intelligence - Burson
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✨Join Local Business Intelligence Meetups
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We think you need these skills to ace Senior Account Manager, Data & Intelligence - Burson
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Dormont Manufacturing Co, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Dormont Manufacturing Co
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Dormont Manufacturing Co’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
