At a Glance
- Tasks: Lead dynamic brand campaigns and connect clients with audiences through cultural insights.
- Company: Join a vibrant team at a leading brand marketing agency.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace welcoming all applicants.
- Why this job: Make a real impact by shaping brand narratives in today's cultural landscape.
- Qualifications: Passion for brand marketing and experience in integrated campaigns.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Senior Account Manager, Brand to join one of the most dynamic Brand teams in the industry. Brilliant Senior Account Managers are naturally curious, organized, collaborative and excited by solving problems. They build trusted client relationships, understand how to turn insight into action, and take pride in delivering work that exceeds expectations.
In this role, you will be a key day-to-day client lead and campaign driver across Brand and culture-led accounts, helping brands show up credibly and distinctively in culture. You will combine earned communications expertise with strong marketing instincts, understanding how insight, creativity, audience behaviour and cultural relevance come together to drive brand growth and influence. You should be excited by the intersection of brand marketing, culture, creators, social behaviour and earned media, with a clear understanding of how modern brands build relevance and attention beyond traditional advertising.
Typical Activities- Support the development of brand and cultural marketing strategies that help clients connect with audiences in relevant and meaningful ways.
- Translate audience, social and cultural insights into integrated campaign ideas that can earn attention organically across media, creators and communities.
- Help identify opportunities for brands to participate credibly in culture, trends, conversations and moments.
- Work closely with clients’ marketing teams to ensure communications activity aligns with wider brand and business objectives.
- Contribute to the development of earned-first creative ideas designed to drive conversation, advocacy and cultural impact.
- Understand the role of paid, creator and social amplification in extending the reach and effectiveness of earned campaigns.
- Bring an understanding of brand health, audience engagement and marketing effectiveness metrics alongside traditional communications KPIs.
- A strong interest in consumer culture, brand marketing and audience behaviour, with a clear understanding of what earns attention and drives relevance online and offline.
- Experience working on integrated brand campaigns that sit across communications, social, influencer, partnerships and marketing channels.
- An understanding of how brands grow through cultural relevance, community participation and earned influence.
- Strong instincts for identifying culturally resonant opportunities, trends and audience behaviours.
- Familiarity with modern marketing planning principles, including audience segmentation, brand positioning and channel integration.
- Experience collaborating with marketing, social, creator, strategy and creative teams to deliver integrated campaigns.
- Understanding of how earned communications contributes to broader brand and commercial outcomes.
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway.
Senior Account Manager - Brand Marketing & Earned employer: Dormont Manufacturing Co
Join a vibrant and innovative team as a Senior Account Manager in Brand Marketing & Earned, where your passion for consumer culture and brand storytelling will thrive. Our inclusive work environment fosters collaboration and creativity, offering ample opportunities for professional growth and development. Located in a dynamic city, we provide a unique chance to engage with diverse clients and cultural trends, ensuring your contributions make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager - Brand Marketing & Earned
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Manager - Brand Marketing & Earned
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
