At a Glance
- Tasks: Drive innovative search strategies and optimise campaigns across EMEA for impactful business outcomes.
- Company: Join Palo Alto Networks, a leader in cybersecurity with a mission to protect our digital lives.
- Benefits: Enjoy a collaborative culture, flexible work options, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to innovation and collaboration.
- Why this job: Make a real difference in cybersecurity while working with cutting-edge technology and passionate teams.
- Qualifications: 6+ years in digital marketing, with strong SEM experience and analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.
Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real‑world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.
Job Summary Your Impact Own and Evolve Search Strategy Develop and execute regional search strategies on platforms such as Google Ads, Microsoft Ads (Bing) to drive high‑intent demand capture aligned with business priorities. Ensure campaigns are structured to support global growth objectives while accounting for regional search behaviors, language nuances, and market dynamics across EMEA. Drive Business Outcomes from Search Connect search performance to real business outcomes including pipeline, opportunity creation, and revenue influence. Translate campaign insights into recommendations that improve demand capture, lead quality, and overall marketing effectiveness - not just media performance metrics.
Campaign Execution & Optimisation Build, launch, and manage paid search campaigns across multiple markets while continuously optimising campaign structures, bidding strategies, targeting, and messaging to improve performance and efficiency. Work directly within advertising platforms to implement optimisations and scale successful strategies.
Data-Driven Insights & Market Intelligence Analyse campaign performance data to uncover trends, keyword opportunities, competitive insights, and demand signals. Translate findings into clear recommendations that influence both search investment strategy and broader marketing initiatives.
Influence Content & Creative Strategy Leverage search insights to inform content development, messaging, and landing page strategy, helping ensure that high‑intent queries are matched with relevant experiences that move buyers further along the decision journey. Partner with content, SEO, and web teams to improve search visibility and engagement across key product and solution categories.
Cross-Functional Collaboration Partner closely with Product Marketing, Global Campaigns, Field Marketing, and Sales teams to ensure search programs align with product launches, regional demand generation priorities, and integrated marketing campaigns. Serve as the search subject matter expert in cross-functional conversations.
Agency & Stakeholder Management Collaborate with external agency partners and internal marketing teams to ensure strong execution, alignment with strategy, and continuous performance improvement. Influence stakeholders and represent the search function in regional discussions when needed.
Testing, Innovation & Continuous Learning Continuously test new approaches across bidding strategies, keyword expansion, audience targeting, ad creative, and landing page experiences. Stay ahead of evolving search trends including AI-driven search results, AIO experiences, automation, and changing buyer research behaviors, ensuring Palo Alto Networks adapts quickly to new opportunities.
Reporting & Strategic Insights Develop performance summaries and strategic insights for weekly and monthly reporting, highlighting trends, opportunities, and recommendations that support marketing and business goals. Provide clear insights that help leadership understand how search contributes to broader growth initiatives.
Your Experience Experience 6+ years of digital marketing experience with at least 4+ years managing Search Engine Marketing (SEM/PPC) programs in a B2B technology environment (SaaS or cybersecurity preferred). Search Platform Expertise Hands‑on experience managing campaigns in Google Ads and Microsoft Advertising (Bing). Search Ads 360 Experience Experience using Google Search Ads 360 (SA360) for campaign management, bid strategy optimisation, budget pacing, and performance reporting. Business & Analytical Mindset Strong analytical skills with the ability to translate performance data into actionable insights that drive business outcomes. Advanced proficiency in Excel or Google Sheets (pivot tables, data analysis, reporting) required. Analytics & Measurement Experience working with analytics platforms such as Adobe Analytics, Tableau, or Google Analytics to interpret performance data and connect marketing metrics to pipeline and revenue outcomes. Global Campaign Experience Experience supporting search campaigns across multiple countries and languages with an understanding of localisation, regional search behaviour, and market nuance. AI & Automation Mindset Comfortable leveraging AI tools, automation platforms, and emerging search technologies to streamline workflows, improve reporting, and identify new optimisation opportunities as search continues to evolve. Collaboration & Communication Strong communication skills with the ability to present performance insights and strategic recommendations to cross‑functional stakeholders and agency partners. Curiosity & Innovation A curious mindset with a desire to challenge conventional approaches and continuously experiment with new strategies that improve performance and business impact. Self-Starter Highly organized and detail‑oriented with the ability to manage multiple campaigns, markets, and priorities in a fast‑paced environment.
Our Commitment We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines.
SEM Strategist, EMEA employer: Dormont Manufacturing Co
At Palo Alto Networks, we pride ourselves on fostering a dynamic work environment where innovation meets collaboration. As an SEM Strategist in the EMEA region, you'll be part of a team that values your voice and ideas, while enjoying opportunities for professional growth and development. Our commitment to diversity and inclusion, coupled with a culture that encourages real-time problem-solving and flexibility, makes us an exceptional employer for those looking to make a meaningful impact in the cybersecurity landscape.
StudySmarter Expert Advice🤫
We think this is how you could land SEM Strategist, EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEM Strategist, EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
