Paid Media Specialist in Richmond

Powering the agentic revolution in travel. Sabre is an AI-native technology leader, backed by one of the world’s largest travel data clouds. Built on an open, modular, cloud-native architecture, Sabre serves as the backbone for both established leaders and bold, new disruptors, guiding them to the next age of travel retailing through intelligent, connected, and personalized experiences. With AI at its core and operating at unparalleled scale, Sabre transforms insights into innovation, empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide.

The B2B Paid Media Specialist is responsible for planning, managing, and optimising Sabre’s paid digital media campaigns across our core B2B channels. With a primary focus on brand awareness and audience engagement, this role ensures our campaigns reach the right people, in the right places, with the right message. Working closely with our external paid media agency, who lead on strategy and media planning, this person will serve as the in-house expert and day-to-day operator across our paid platforms. Initially focused on campaign optimisation, performance analysis and some campaign builds, the role will naturally evolve to take on greater responsibility for campaign execution, overall paid strategy and media planning over time.

Our paid media mix includes LinkedIn (our highest-spend channel), programmatic Display, Meta, YouTube, and Google Ads (PPC), alongside direct investment in industry publications such as Skift and Phocuswire.

Key responsibilities

• Campaign optimisation & performance management
  • Monitor and optimise live campaigns across LinkedIn, StackAdapt (programmatic display), Meta, YouTube, and Google Ads — maximising performance against brand awareness KPIs.
  • Analyse campaign data to surface trends and opportunities, translating insight into clear, prioritised recommendations for improvement.
  • Manage audience targeting, bidding strategies, and budget allocation across channels, ensuring spend is always working as hard as possible.
  • Report on campaign performance to internal stakeholders, ensuring measurement frameworks, UTMs, and tracking are correctly implemented throughout.
• Campaign execution & platform management
  • Take an active and growing role in campaign builds across all key platforms.
  • Set up and manage Always On campaigns alongside periodic campaign ‘moments’ tied to product launches, events, or market initiatives.
  • Implement and manage retargeting strategies across multiple channels to keep Sabre visible with key audiences.
  • Directly manage relationships and campaign activity with industry media publications (e.g. Skift, Phocuswire), including coordinating placements, creative, and performance tracking.
• Agency collaboration & media planning
  • Act as the primary day-to-day point of contact with the paid media agency, attending regular reviews and briefing sessions.
  • Contribute actively to media planning discussions — bringing an informed, in-house perspective on channel mix, audience strategy, and budget allocation.
  • Build a strong working knowledge of how our media strategy is shaped, with the goal of becoming a confident contributor to strategic decisions over time.
  • Manage agency deliverables, timelines, and quality of output to ensure campaigns are executed to brief.
• Creative alignment & channel best practice
  • Work with the creative team to brief and evaluate ad creative across formats (single image, video, carousel, display banners), ensuring alignment with platform best practices and brand guidelines.
  • Identify creative approaches and formats most likely to drive awareness and engagement — by channel, audience, and campaign objective.
  • Collaborate with the web team to ensure campaign landing pages are well-aligned to ad messaging and correctly tracked.
• Testing strategy & continuous improvement
  • Define and own the paid media testing strategy — determining what to test, how to prioritise, and how to measure and act on results.
  • Design and run A/B and multivariate tests across creative, audiences, bidding approaches, and landing page variants — working with the agency to execute where needed.
  • Document test outcomes and build an ongoing learning framework, ensuring insights are consistently applied across future campaigns.
  • Stay current with platform developments and B2B paid media trends, proactively identifying new opportunities to improve performance.

Skills & experience

• Must have
  • Minimum 2 years of hands‑on experience managing B2B paid media campaigns, with demonstrable results.
  • Extensive experience of LinkedIn Campaign Manager, and at least working knowledge of Meta Ads, Google Ads (PPC), and YouTube.
  • Experience with programmatic display platforms (StackAdapt strongly preferred, or equivalent such as The Trade Desk or DV360), ideally including CTV campaigns.
  • Demonstrated ability to optimise across Always On, burst/moment campaigns, and retargeting — and experience owning or shaping a paid media testing strategy.
  • Strong analytical skills with the ability to turn campaign data into insight, recommendations, and measurable improvements.
  • Solid understanding of tracking frameworks, UTM structures, and campaign measurement across paid channels.
• Desirable (not essential)
  • Experience managing direct relationships with media publications or trade press (e.g. sponsorships, newsletter placements).
  • Understanding of how paid media aligns with web landing pages, and the ability to identify what makes a landing page effective.
  • Experience working within or alongside a paid media agency.
  • Familiarity with WordPress CMS for minor landing page or content updates.

About the role

This role is: an insight-driven, analytical role for someone who takes ownership of performance. We want this person to dig into the data, generate their own conclusions, and drive changes, not wait to be told what to do. You will shape how we test and learn, and ensure those learnings are embedded in everything we run. This role is not: a purely executional position focused on following direction. We are not looking for someone to simply implement what the agency recommends. We want a proactive in‑house voice; someone who challenges, contributes, and continuously raises the bar on what our paid media delivers.

Why you’ll matter

Paid media is central to how Sabre builds awareness and stays visible with the audiences that matter most to us. This role sits at the heart of that - ensuring our campaigns are well‑executed, insight‑led, and continuously improving. As your expertise grows, so will the scope of the role. You’ll have the opportunity to take on increasing responsibility across campaign execution and strategic input - making this a genuine development opportunity for someone looking to grow their paid media career in a collaborative, ambitious environment.