Revenue & Growth Manager
The Revenue & Growth Manager for WMUK will be essential in the successful execution of our digital marketing strategies across all key platforms. Reporting to the Growth Director, the role involves managing day‑to‑day platform campaigns, ensuring artists maximise reach and engagement, and converting performance into tangible commercial results.
Responsibilities
- Campaign execution: Execute marketing campaigns across social, video, and DSPs by spearheading the end‑to‑end delivery of partnership initiatives, while providing strategic ideation and support for label‑led artist campaigns.
- Data analysis & reporting: Support a data‑first approach by monitoring campaign performance metrics, utilising audience analytics, and preparing weekly performance reports. Identify optimisation opportunities within platform mechanics and audience segmentation to support revenue growth goals.
- Platform opportunity scouting: Support the R&G team’s strategic roadmap by actively researching emerging platform opportunities and providing analysis on potential revenue drivers, including social commerce, digital tokens, and MCNs.
- Internal liaison & support: Work closely with label marketing managers and label streaming leads, providing them with the necessary tools, data, and guidance to execute effective platform campaigns. Assist the Growth Director in preparing materials to pitch for high‑value editorial support and partnership activations.
- Platform expertise: Maintain a deep, current understanding of the major music streaming and social platforms (TikTok, Spotify, YouTube, Apple Music). Serve as a primary resource for label teams on platform best practices, algorithm changes, and technical requirements.
- Platform relationship support: Assist the Growth Director in managing and maintaining relationships with platform partners by preparing meeting materials, coordinating follow‑ups, and tracking progress on strategic initiatives.
- Audience development: Work with the labels to assist on building strategies for audience development for a diverse range of campaigns for all levels of artists, supporting them on social growth, super fan community building, digital activations and more.
- Campaign building: Work with the labels to assist on audience development for a diverse range of campaigns for all levels of artists, supporting them on social growth, super fan community building, digital activations and more.
- Performance tracking: Manage campaign tracking, data collection, and initial translation of performance data into clear, concise summaries for the Director.
- Cross‑functional coordination: Serve as a contact point between the Platform team and internal departments (label streaming, marketing, data), ensuring a smooth flow of information and a unified approach to artist campaigns.
Qualifications
- Experience: 2‑4 years of progressive experience in digital marketing, content creation, or platform‑specific campaign execution, preferably within the music industry, media, or youth culture sector.
- Platform fluency: Strong operational knowledge of social and streaming platforms – their features, content formats, and audience dynamics.
- Analytical aptitude: Proven ability to manage and analyse campaign data, produce clear reports, and use metrics to identify actionable insights and optimisation points.
- Commercial awareness: A solid understanding of audience engagement and how it translates into platform‑specific revenue drivers.
- Communication & project management: Excellent organisational, written, and verbal communication skills, with the ability to manage multiple projects simultaneously under tight deadlines.
- Passion: A genuine passion for music, digital culture, and creativity is essential for success in this role.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal‑opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
