Product Manager - CRM (Salesforce)

The Product Manager – CRM UK role will be responsible for driving the strategic direction of our products, from conception to execution, working closely with cross‑functional teams to define product vision, roadmap, and objectives, ensuring alignment with business goals and customer needs for our UK business. The role will help maintain the integrity of the foundational CRM design that is consistent across the CDW enterprise while leading innovation and continuous improvement needed to make the CRM feel “localized” with the specifics needed to support the CDW UK business. The ideal candidate is a strategic thinker with excellent communication skills and a passion for delivering innovative solutions. A successful candidate will need to be comfortable synthesizing a clear, logical, data‑driven narrative out of confusing, ambiguous and at times conflicting information.

Key responsibilities

• Build strong relationships with both technical and non‑technical teams such as Sales, Integrated Tech Services (ITS), Operations, Product & Purchase Management, and Finance teams to align objectives and priorities to deliver high‑quality products.
• Comfortable speaking, presenting, and demoing capabilities at all levels of an organization up to C‑suite.
• Define and track key performance indicators (KPI’s) to measure the success of product initiatives against business objectives.
• Comfortable with hypothesis‑driven feature development.
• Develop and articulate a clear product roadmap that aligns with company objectives and market trends.
• Translate roadmap into actionable strategies to drive product growth and innovation.
• Define and maintain journey maps to understand user journeys by persona.
• Own and prioritize product backlog, ensuring alignment between stakeholders and technology.
• Conduct market research and user interviews to identify customer requirements and validate product hypotheses.
• Lead strategic vision for our CRM UK Implementation for release planning activities, including feature prioritization and coordination with agile teams to plan and execute Program Increments (PIs).
• Create and maintain Program Increment artifacts such as feature backlogs, WSJF’s, Sprint Plans, and Release Notes.
• Collaborate with architects, designers, and product owners to develop innovative and scalable solutions that meet customer needs and technical requirements.

Qualifications, Skills & Experience

• Bachelor’s degree or equivalent experience required.
• 3+ years of Product Management, Professional Services or Technology experience.
• Proven track record of successfully managing products from concept to launch in a fast‑paced environment.
• Strong analytical and problem‑solving skills, with the ability to prioritize and execute tasks effectively.
• Excellent communication and presentation skills, with the ability to influence cross‑functional teams and senior stakeholders.
• Experience with Agile methodologies, including SAFe, Scrum, and Kanban.
• Experience with Salesforce is required.

Other Required Qualifications

• Strong verbal and written communication skills with the ability to effectively interact with internal and external stakeholders.
• Capable of taking granular level detail and communicating information at a high level.
• Excellent analytical skills.
• Ability to manage competing priorities demonstrating adaptability in meeting prioritized deadlines.
• Proficient in Microsoft office applications with strong experience in PowerPoint.
• Demonstrated ability to effectively present data to stakeholders for full scenario understanding.
• Track record of identifying process improvements and making appropriate recommendations.
• Strong negotiation skills with the ability to influence stakeholders.

Preferred Qualifications

• Familiarity with Salesforce CRM, Salesforce CPQ, Certinia PSA, Lucidchart are a plus.
• 5+ years of Product Management, Sales, Sales Operations or Technology experience.

What we offer

• Life Assurance.
• Competitive Contributory Pension.
• Private Medical Insurance.
• Enhanced Maternity Pay.
• 25 days holiday + bank holidays.
• Option to buy additional holiday.
• Dental Insurance.
• Season Ticket Loan + additional perks.

CDW is an equal opportunity employer committed to maintaining a policy of non‑discrimination towards all coworkers and applicants for employment in all aspects of employment. CDW does not discriminate against any applicant because of age, disability, gender reassignment, marriage and civil partnership status, pregnancy and maternity, race, religion/belief, sex, sexual orientation, veteran status, or any other basis that is prohibited by local employment law, including those protected by the UK Equality Act 2010.