Product Lifecycle Marketing Manager, International Marketing (Hybrid)

Insulet Corporation is a leading medical device company known for the Omnipod System and its focus on reducing the daily burden for people living with diabetes. We are seeking a strategic and commercially minded Product Lifecycle Marketing Manager, International Marketing to join our International Marketing team. This role will build and contribute to a strong team culture focused on energizing, speaking up, collaboration, innovation and delivery.

This pivotal role will manage the marketing activities that support the lifecycle of both the Omnipod portfolio and third-party products and platforms that support Omnipod. The primary objective is to ensure a seamless process and positive experience for customers (both healthcare professionals and direct-to-consumer) as they navigate product lifecycle stages and transitions, including upgrades and updates to physical products and digital platforms within our portfolio.

The focus will be on developing and executing the marketing strategy, marketing communications and tactical marketing activities to deliver portfolio optimization, product conversion, and retirement strategies, ensuring seamless transitions while safeguarding customer loyalty and minimizing brand attrition. This role will lead cross-functional marketing and communication planning to ensure timely and effective execution of product changes. The scope includes both HCP and DTC channels across all global markets (excluding the USA).

The successful candidate will collaborate with the International Marketing Team, Global Franchise teams, Global Marketing, Country Marketing, Legal, Medical, Regulatory, Market Access, Supply Chain, Customer Support and agency partners.

• Collaborate with Global Franchise, International and local commercial teams to align lifecycle decisions with business goals and customer needs.
• Develop and implement lifecycle strategies and communication plans for product upgrades, conversion and retirement of products.
• Design and execute conversion strategies that guide customers from legacy to new products with minimal disruption.
• Develop marketing and communication plans to support product transitions, ensuring clarity and continuity for customers.
• Partner with Sales, Customer Service, and Digital teams to manage customer migration and minimize churn.
• Define KPIs to measure lifecycle performance and customer retention during transitions.
• Analyse product performance, market trends, and customer insights to identify opportunities for rationalization or enhancement.
• Drive portfolio simplification initiatives while maintaining brand equity and customer satisfaction.
• Ensure alignment of messaging, timing, and execution across all touchpoints.
• Lead stakeholder engagement sessions to communicate lifecycle plans and gather feedback.
• Identify risks associated with product transitions and develop mitigation plans.
• Monitor customer sentiment and brand impact during lifecycle changes, adjusting strategies as needed.

• Experience with email marketing and CRM preferred.
• Strong communication, leadership and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and across the organization.
• Proven writing skills to a professional audience.
• Demonstrated ability to work cross-functionally and align others behind a program or activity with strong project management skills.
• Outcomes & action oriented.
• Ability to take ownership and accountability for wide-ranging project needs.
• Ability to deliver programs on time and on budget.
• Ability to analyse data to assess performance & impact.
• Demonstrated ability to manage concurrent, complex projects with internal and external stakeholders.

• Bachelor’s degree required (with a concentration in Marketing preferred).
• Demonstrated experience marketing healthcare products – through Field Sales or other channels.
• Experience developing and implementing marketing campaigns to drive conversation and build brand equity.
• Experience with Digital Marketing in the healthcare environment including digital channels, digital KPIs, social media management, website optimization (SEO) and CRM/email marketing preferred.
• Experience working within a regional or global team preferred.
• Prior experience in Diabetes or a related health sector preferred.
• Prior experience developing communications within a regulated environment (e.g., Pharmaceuticals, Medical Devices, Consumer Healthcare).
• Experience working with Veeva Vault and/or Salesforce would be an asset.
• Fluent in English – an additional language (e.g., German, Dutch, Italian, Spanish) would be an advantage.

This is a regional role across multiple geographies; periodic travel will be required to attend meetings in key markets, trade shows/conferences, market sales meetings or research events. Travel is estimated at up to 25% but will flex depending on business needs.

The position is a hybrid role at our UK office, based in Hammersmith.