At a Glance
- Tasks: Drive PR campaigns for Skechers Performance across various media channels.
- Company: Join a dynamic team at Skechers, a leader in performance sports.
- Benefits: Enjoy a competitive salary, career growth, product discounts, and a fun work environment.
- Other info: Office-based role in St Albans with opportunities for travel and networking.
- Why this job: Be the voice of Skechers and connect with athletes and influencers.
- Qualifications: Experience in sports PR and strong communication skills are essential.
The predicted salary is between 35000 - 45000 £ per year.
About the Role
The PR Specialist will drive the growth of the Skechers Performance division across the UK & Ireland by developing and executing strategic PR campaigns across print, broadcast, digital, and influencer channels. If you have established contacts in performance and sporting press and experience in Athletic, Performance Sports or Footwear PR, we want you to join our team as a Skechers PR Specialist – Performance.
Key Responsibilities
- The role is responsible for crafting and delivering targeted media pitches tailored to the Performance division’s key demographics, securing high-impact placements and editorial stories across relevant sports and category media.
- The position oversees content and product calendars, monitors market trends and emerging technologies within the UK performance sports landscape and cultivates relationships with Key Opinion Leaders (KOL’s), sports influencers, and specialist media.
- Acting as a brand ambassador, the role represents Skechers at press events, trade shows, and brand activations, while serving as the primary point of contact for athletes.
- The role works in close collaboration with Corporate and Sports Marketing teams and liaises with European markets and India to identify and maximise PR opportunities.
Qualifications
- Proven experience in Athletic, Performance Sports or Footwear PR.
- Established contacts in performance and sporting press.
- Exceptional written and verbal communication skills, complemented by strong interpersonal abilities and the capacity to manage multiple priorities effectively within deadlines.
- Willingness to travel extensively across the UK to meet with press, editors, influencers, attend trade shows and Skechers hosted events.
- Proven ability to manage multiple projects simultaneously, with excellent organisational skills, meticulous attention to detail and effective prioritisation to meet deadlines.
- Willingness to work unsociable hours, weekends and extended hours when necessary.
- Ability to adapt swiftly to changing priorities, responding with agility and strategic thinking in a fast‑paced environment.
- Passionate about sports and a proven knowledge of Performance Sport PR, trade and consumer marketing.
- Must display a high degree of professionalism, tact, and diplomacy.
- Ability to multi‑task and work under pressure with tight deadlines.
- Proficient in MS Office including Word, Excel, Powerpoint, and experience using Adobe Photoshop and Meltwater.
Benefits
- Competitive salary and benefits package.
- Opportunities for career growth and development.
- A fun and dynamic work environment.
- Product discount.
- Free onsite parking.
Location
This role is office based in St Albans.
EEO Statement
Reasonable accommodations may be made to enable individuals with disabilities or health conditions, who are otherwise qualified for the job position, to perform the essential functions as detailed above.
PR Specialist - Performance employer: Dormont Manufacturing Co
Skechers is an exceptional employer, offering a vibrant and dynamic work environment in St Albans that fosters creativity and collaboration. As a PR Specialist in the Performance division, you'll benefit from a competitive salary, career growth opportunities, and a product discount, all while working alongside passionate sports enthusiasts. Join us to make a meaningful impact in the athletic and performance sports landscape, where your skills and connections will be valued and nurtured.
StudySmarter Expert Advice🤫
We think this is how you could land PR Specialist - Performance
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Dormont Manufacturing Co. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Dormont Manufacturing Co, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Dormont Manufacturing Co inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Specialist - Performance
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Dormont Manufacturing Co. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Dormont Manufacturing Co.
How to prepare for a job interview at Dormont Manufacturing Co
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
