At a Glance
- Tasks: Execute and support personalisation initiatives to enhance customer experience.
- Company: Join a dynamic team at a leading agency focused on impactful personalisation.
- Benefits: Enjoy a competitive benefits package, including bonuses, training, and discounts.
- Other info: Be part of a culture that values heart, brains, and courage.
- Why this job: Make a real difference by driving data-driven personalisation strategies.
- Qualifications: Strong technical skills and a passion for collaboration and communication.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for an organized and detail-oriented Personalisation Manager to execute and support our client’s personalisation initiatives. This role focuses on the precise implementation of defined customer experience strategies, ensuring personalisation campaigns are configured correctly, deployed effectively, and deliver reliable insights. The primary focus is the flawless execution of initiatives to drive measurable business value through a data‑driven approach.
What you’ll be doing
- Execution & Operations
- Execute day‑to‑day operations and tactical tasks for the global personalisation roadmap.
- Support the Personalisation Lead in identifying and executing high‑impact personalisation opportunities.
- Contribute to managing project timelines, dependencies, and resources for personalisation initiatives, ensuring on‑schedule delivery.
- Assist in tracking the Return on Investment (ROI) of personalisation efforts.
- Prepare performance reports on personalisation outcomes and insights for stakeholders.
- Collaborate with client stakeholders, ensuring clear communication on planning, execution, and results.
- Personalisation Implementation
- Apply Personalisation‑Led Growth (PLG) principles in daily execution.
- Contribute to the continuous refinement of the PLG framework and best practices.
- Collaborate with cross‑functional teams to design, configure, execute, and analyse personalisation initiatives.
- Support the operational infrastructure for continuous personalisation delivery.
- Translate data insights from personalisation initiatives into clear findings for the Personalisation Lead.
- Technical Delivery & Platform Execution
- Execute the technical configuration and launch of personalisation programmes using knowledge of the underlying technology stack.
- Implement and configure integrated solutions, understanding the capabilities of personalisation platforms, analytics suites, and CDPs.
What we’re looking for
- Technical Skills
- Proficiency with Personalisation Technologies: solid understanding and practical experience with core customer experience technologies, including:
- Personalisation Platforms (e.g., Adobe Target, Optimizely, Braze) for content delivery and targeting.
- Analytics Suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude) for segmentation and performance measurement.
- Content Management Systems (CMSs) (e.g., Adobe Experience Manager, Sitecore) for dynamic content.
- Customer Data Platforms (CDPs) (e.g., Segment, Tealium) for audience segmentation and activation.
- Familiarity with data infrastructure concepts, including data pipelines and quality, as they relate to personalisation.
- Execution & Project Support
- Strong Execution Focus: proven ability to meticulously configure, launch, and monitor personalisation initiatives, ensuring timely and accurate delivery.
- Familiarity with project management methodologies (e.g., agile, waterfall) and contributing to resource and dependency tracking.
- Ability to follow and contribute to the optimisation of established processes and frameworks for personalisation setup and delivery.
- Data & Business Understanding
- Data‑Driven Approach: strong analytical skills with the ability to interpret personalisation performance data, measure impact, and contribute to recommendations.
- Understands how personalisation initiatives contribute to business value and ROI.
- Capable of preparing clear performance reports and communicating results effectively.
- Collaboration & Communication
- Collaborative Partner: ability to build effective working relationships with client stakeholders and internal cross‑functional teams (product, engineering, marketing, data science) to ensure smooth execution and alignment.
- Clear and concise communication skills for discussing personalisation plans, progress, and results.
Benefits
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family‑friendly policies, discounts with hundreds of retailers and much more. Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains, and Courage. We lead with Heart, fostering empathy and trust; we empower your Brains for innovation; and we champion Courage, inspiring bold solutions. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
Personalisation Manager employer: Dormont Manufacturing Co
At WPP (VML), we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions innovation and collaboration. Our commitment to employee growth is reflected in our comprehensive benefits package, which includes training opportunities, a discretionary bonus scheme, and family-friendly policies, all designed to support a balanced work-life experience. Located in a dynamic environment, we empower our team members to lead with Heart, Brains, and Courage, ensuring that every individual can contribute meaningfully to impactful personalisation initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Personalisation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Personalisation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
