Paid Social Manager

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Department: Digital Marketing

Reporting to: Head of Social & Paid Social

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

Betway’s social media channels are a vital part of our mission to become the #1 sports betting brand in the world. Paid social is one of Betway’s most important growth channels — a critical driver of customer acquisition, brand visibility, and competitive advantage. As Paid Social Manager, you’ll be the strategic lead behind our paid performance ecosystem, ensuring our campaigns are optimised, scalable, and aligned with business objectives. You’ll bring deep expertise in paid social platforms, a strong analytical mindset, and the ability to translate insights into actionable strategies. You’ll also collaborate closely with our global ambassadors and partnerships.

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. Betway is accelerating its global growth, and we’re searching for a highly skilled, data‑driven Paid Social Manager to take our paid performance to the next level. You’ll be responsible for optimising Betway’s paid social strategy across multiple regions, ensuring our campaigns deliver measurable impact across acquisition, retention, and brand growth. This role is perfect for someone who thrives on performance metrics, understands the nuances of sports and casino audiences, and knows how to turn platform data into powerful, revenue‑driving decisions. You’ll shape how Betway shows up in paid environments, ensuring our campaigns are efficient, compliant, and consistently ahead of the curve. If you’re ready to own the paid social engine of a global brand, this is your opportunity to make a serious impact.

What you’ll do

• Lead global paid social strategy across sports and casino verticals, managing full-funnel planning, execution, optimisation, and reporting.
• Oversee campaigns across Meta, TikTok, Snapchat, X, Reddit, and emerging platforms, ensuring KPI delivery and ROI across multiple markets.
• Develop audience strategies (segmentation, lookalikes, retargeting), creative testing frameworks, and high-performing paid assets in collaboration with design teams.
• Manage and forecast significant budgets, introduce new vendors/platforms, and stay ahead of industry trends and algorithm changes.
• Ensure compliance with brand positioning, regulatory standards, and responsible gaming requirements while aligning paid and organic strategies.
• Provide performance insights to senior stakeholders, lead real-time amplification around major events, and collaborate cross-functionally with CRM, Retention, Sponsorship, and Finance teams.
• Maintain strong relationships with platform reps and external agencies, and conduct post-campaign analysis to inform future planning.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals.
• Strong organisational skills and the ability to manage multiple projects without dropping the ball.
• Exceptional attention to detail and a commitment to high‑quality work.
• Adaptability – you stay sharp, productive and positive in fast‑moving environments.
• Proven experience managing large‑scale paid social campaigns for major B2C brands, ideally in sports, entertainment, gaming, or betting.
• Strong analytical skills with proficiency in reporting tools, attribution models, mobile measurement partners (e.g., AppsFlyer), and advanced Excel.
• Ability to translate data into actionable insights and deliver measurable ROI.
• Experience briefing, developing, and optimizing high-impact creative formats, with strong understanding of sports culture and casino audiences.
• Skilled in managing significant budgets across multiple markets while ensuring compliance with regulatory standards and responsible gaming requirements.
• Excellent communication and presentation skills, with experience engaging senior stakeholders and collaborating across Marketing, Digital, CRM, Retention, and Sponsorship teams.
• Ability to thrive in fast‑paced environments, work autonomously, and proactively drive performance improvements with exceptional attention to detail.

Desirable skills you’ve got up your sleeve

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience in developing and executing customer retention strategies.
• Strong knowledge of regulations (UKGC, ASA, AGCO) and compliance standards.
• Skilled in tracking, analytics, and pixel implementation; certified on major platforms (Meta, TikTok, Snapchat).
• Experience across digital performance channels and managing agencies/partners.
• Creative mindset with an eye for high-performing formats; degree in marketing or related field.
• Bilingual proficiency (English/French).
• Experience with cross‑channel digital marketing.

Our values are non‑negotiables:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast. Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career. Support that has your back. Our Employee Assistance Programme offers resources for you and your family. Vitality Health Care, Unum Dental, Life Assurance & Income Protection, Tusker car scheme, Cycle to Work, Retail discounts.

This position requires trust and honesty; it has access to customers' financial details – therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.